- Build a high performance unit of 20+ colleagues to deliver business plans across Ecommerce Ecosystem in India. Enable the group to reach more consumers online to deliver a superlative beauty experience- Be the custodian of the consumer journey and create winning strategies across categories to gain share profitably- Establish and innovate Go-To-Market models to fulfill a 3year business vision for the group- Lead Customer engagement to create win-win strategies for all platforms across L'Oreal brands to enable sustainable partnerships

- Integrate learnings from 6 months of landscape and business operations assessment done by consulting partner over 6 functional modules of Demand Generation, Marketing Ops, Supply Chain, Data Efficiency, Tools & Tech and Platform partnerships to formulate a 3 year strategy to triple Ecommerce business- Liase with multifunctional owners of the modules to ensure development of processes and systems is on track to deliver module transformation results – e.g. Marketplace Modelling Capabilities through Supply chain, Data modelling for pricing/promo decisions etc..- Conduct Customer meetings to deploy new processes/tools to ensure last mile execution and create a win-win partnership by incorporating customer buy-in

Leading a team of 40+ to develop business plan sufficiency for the Consumer Products Business for L'Oreal India - Build a high performance unit which is the key interface between different functions like Sales, Marketing, Supply Chain and Control - Build a cohesive channel marketing strategy which helps develop strong trade plans to drive the metrics of distribution and visibility - Help define and execute the Go-to-market strategy for key marketing initiatives like new launches to help attain share goals - Build a long term distribution strategy for the organization which is in line with the consumer strategy and enable the field force to execute with excelllence- Manage a trade marketing budget of INR 300 cr+ to deliver channel wise business plans in line with brand objectives for the country

Shopper Marketing Team lead for 2 of the Top 6 Retailers in the US contributing to ~20%+ of the Maybelline/Garnier/essie Division - Collaborate with Brand Marketing to bring to life the brand vision through the customer assets to interact effectively with shoppers - Custodian of the multifunctional relationships within the retailer (Marketing, Beauty Advisor Vertical, Loyalty) to understand retailer strategy and use relevant assets to drive brands - Work closely with the field sales team to generate long term plans for Display/Shopper Personalization/Retailer Digital Marketing and other shopper vehicles to better drive the ~$400Mn sales target achievement

- Leading a team of 7, to create and integrate trade marketing plans to deliver the business building blocks for the year - Conceptualize, Develop and Enable to Execute processes to achieve sales objectives of distribution and assortment - Leading the sales forecasting process for the commercial team on the basis of integrated business plans

- Delivering and maximizing revenue by business plan sufficiency for all channels for the category via strong trade marketing plans and relevant in-store merchandising design and execution- Planning category initiatives across channels with a focus on channel wise business drivers. Liaising with global counterpart teams to understand, and impact for India, shopper and trade plans

- Planning and executing category initiatives for the customer along with the customer merchandising team to achieve volume and value targets- Delivering Joint Business Plan(JBP) through collaboration with multifunctional resources e.g. Fill rates, New launch/initiative hit rates, on time in store execution etc