• Leading a cross-functional team for business & revenue creation; implement operational and go-to-market strategies; efficient management of processes, systems, finance & personnel.• Strategically build & transform the organization to be future-ready for the next level of expansion, validate & refine business priorities, organization structure and technology investments.• Manage the P&L and ensure profitable growth of the company.

• Heading the P&L for Trading, Traditional & Brand Capital; ensure business growth. • Responsible for all Business Operations – Sales, Product and Operations.

Heading the Business Operations for West Region. Includes Media Sales of Mumbai International Airport, Mumbai Metro & Street Furniture.Responsible for the profitability & growth of all media assets.

Heading the Delhi Airport Advertising Business & in-charge of generating revenues from the Western region. Handling a sales team and responsible for the planning, sales operations, processes, training and HR development of team.

Responsible for setting up a separate revenue stream for Terminal-1 Delhi Airport nationally; Putting together & leading a team of professionals; Managing the P&L of the business unit; Ensuring customer delight by providing unique & effective media propositions to brands; Training & development of team to increase efficiencies; Implementation of systems & processes and regular monitoring.

Heading the Activation Business of Radio Mirchi, my responsibilities included: - Creating and selling innovative ATL + BTL solutions & executing the same across markets;- Leading a team of professionals in generating revenues & managing P&L of Mirchi Activation.

Handled the marketing initiatives of Radio Mirchi, including: - Ensuring leadership of the brand Radio Mirchi in terms of listenership & product offerings- Ensuring high Brand Salience through regular and sustained BTL activities.- Launching & establishing leadership position in new markets (Rest of Maharashtra).- Training and Development of marketing teams across different markets.

Handling the Strategic Brand Management function for the brand Mercedes-Benz across India and the Indian sub-continents of Sri-Lanka, Bangladesh and Nepal. My key responsibilities included the following:- Creating national & regional advertising campaigns, performing media analysis and communication research, monitoring competition share-of-voice & ad-tracking.- Directing organizational resources to achieve improved performance benchmarks in Brand Showcases and Auto Shows while collaborating with cross-functional staff teams, managers, dealerships & external agencies.- Conducting nationwide BTL and promotional activities like road-shows, product launches, customer engagement programs and CRM activities in co-ordination with the dealer network.- Managing creative agencies/ vendors in conceptualising, designing, production and distribution of all print collaterals and point-of-purchase/ sale deliverables.- Optimize and monitor departmental media & marketing budgets and consistently develop new marketing plans to implement projects effectively, while maximizing returns.- Training the nationwide Dealer personnel and the company staff on the guiding philosophy of the Brand: Mercedes-Benz, its positioning & communication objectives.

Part of the client servicing team for the international cosmetics brand L’Oreal; managed the media & advertising requirements of L’Oreal including Media planning, Point-of-Purchase materials for their retail business outlets; briefing and coordination with creative teams to produce advertising and promotional concepts for L’Oreal.

- Providing customer care, maintaining a minimum of 90% Customer Satisfaction Index, > 90% service levels and < 2% rejects.- Preparing weekly and monthly reports on complaints/ queries received, servicing activities and submitting periodic reports to the client.- Motivating and guiding the performance of each team member, implementing corrective action, identifying the training requirements and providing for the same in the PPA sheets.

- Door-to-door selling for a promotional scheme that lasted for 6 months.- Making personal visits for follow-up and conversion of interested customers and ensuring regular delivery of the newspaper.- Making daily and weekly reports of total conversions, interested households and reading habits of customers.