Vikram K. Gupta Email and Phone Number
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Results-driven Product Marketing Manager with over 12 years of experience developing and driving go-to-market strategies, branding, and digital marketing for leading technology and SaaS companies. Expertise in managing product lifecycles, crafting compelling messaging, and enabling sales teams across cybersecurity, data, AI, cloud, SaaS, and enterprise software. Strong leadership skills with experience managing cross-functional teams and leading large-scale projects from inception to successful launch.
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Product Marketing ManagerNtirety Nov 2022 - PresentAustin, Texas, Us- Developed and executed GTM strategies, messaging frameworks, and sales enablement content across Ntirety’s data, cybersecurity, compliance, and cloud infrastructure portfolio.- Spearheaded a comprehensive product launch process, introducing new managed cybersecurity and data services tailored to SMB, mid-market, and enterprise needs.- Led a company-wide re-messaging initiative, crafting a four-pillar strategy to enhance brand positioning.- Created high-impact content for various channels, including data sheets, presentations, blogs, and case studies, supporting branding and digital marketing efforts. -
Senior Product Marketing Manager - Team Lead (Acting Director)Syncron Jan 2022 - Jun 2022Stockholm, Se- Managed a team of product marketing managers while overseeing the Service Fulfillment portfolio, which included solutions to help manufacturers enhance their aftermarket services.- Led the redesign and SEO optimization of solution webpages and the sitemap, specifically focusing on Syncron’s platform to enable manufacturers and vendors to provide superior aftermarket support.- Developed sales enablement content highlighting Syncron’s value proposition in the manufacturing industry, including product sheets, explainer videos, eBooks, and presentations.- Crafted messaging and positioning strategies and emphasized the platform’s ability to improve service parts management, predictive maintenance, and overall customer satisfaction for manufacturers.- Played an integral role in the migration and editing of all content post-merger.- Established processes for product launches and iteration updates.- Managed the tradeshow booth and participated in thought leadership conferences, including presenting on stage, sitting on a panel, presenting on webinars, and conducting roundtables and an interview. -
Director Of Product MarketingMize Jun 2021 - Jan 2022Temple Terrace, Florida, UsMize merged with Syncron in 2021. -
Product Marketing Manager (Solutions)Kyocera Document Solutions America, Inc. Apr 2019 - Jun 2021Fairfield, Nj, UsManaged the launch and product life cycles of Kyocera’s software solutions portfolio, which included printing software and content services. Was also the scrum master for the product marketing team after we introduced an agile marketing method framework.- Led the restructuring, refining, and repricing of the entire software solutions portfolio. Developed the good, better, best scenarios of each solutions category, and identified the right buyer personas and target markets to strategically position each solution.- Was in charge of the product content creation and implementation for the Kyocera AEM OneCloud project. Oversaw content for over 100 hardware and software web pages and copy edited those pages prior to site launch. Redesigned the company’s solutions and services sitemap with new solution category names aimed at improving the company’s organic Google ranking.- Created the “Solutions Corner” in Kyocera’s corporate newsletter and wrote short monthly articles, Business Solutions Consultant profiles, and pointed to recent and relevant case studies. Started and conducted a monthly, nationwide Solutions & Services webinar series.- Oversaw Kyocera’s internal print infrastructure overhaul, implementing the newest devices and print management software, and led the change management efforts, particularly in influencing those opposed to change and training on use of the new system.- Trained and mentored employees and simplified and improved the team’s activities by templating and designing new presentations, reports, spreadsheets, and procedures. -
Product Marketing Manager (Devices)Kyocera Document Solutions America, Inc. Jan 2017 - Apr 2019Fairfield, Nj, UsManaged Kyocera’s A3 MFP/Printer and B&W Production MFP lineups, including one line of A4 MFPs, and vendor partner solutions and services.- Provided thousands of customers an efficient means to recycle used toner containers by introducing the ECO footPRINT™ Toner Recycling Program.- Generated over $100K in project savings by approaching collateral development from a different, more modernized thought process.- Trained and mentored employees and simplified and improved the team’s activities by templating and designing new presentations, reports, spreadsheets, and procedures.- Introduced/launched 3 B&W Production MFPs into Kyocera’s America’s product portfolio, marking Kyocera’s first ever entry into the production print space. Also launched Kyocera’s first 90ppm A3 MFP.- Launched updated versions of A3 MFPs and printer lines, including a new CRU concept to Kyocera dealers.- Led my team in the training and execution of product marketing’s role in Kyocera’s new website development and rollout in 2017, and served as the point person for any product marketing website related requirements and challenges.- Surveyed our internal field teams and their dealers on new product concepts, challenges, and ideas, then analyzed their responses, and presented findings to the team and upper management.- Analyzed and compared competitive data, particularly specifications, features, pricing, and sales, to better position Kyocera’s A3 and A4 product lineups.- Regularly met with the company president to garner approval on product pricing, go-to-market strategies, programs, and promotion ideas, all to help propel sales to meet master plan targets.- Consistently presented new ideas to improve adoption, simplify and streamline processes, and to avoid stagnation. -
Senior Product Specialist & Product Specialist, Planning & Product Marketing (Product Manager)Canon Usa Apr 2014 - Jan 2017Melville, Ny, UsManaged Canon’s strategic enterprise software solution products, including vendor partner solution products. Was responsible for a software budget of over $23 Million, 70% of the total software revenue, and 30%+ growth targets. Managed and was the SME for several document imaging industry solutions in the North American marketplace, including uniFLOW (NT-ware), eCopy (Nuance, Inc.), Therefore™ (Therefore Corporation, GmbH), ADVANCE Cloud Portal, Mobile Printing solutions, subscription-based SaaS solutions, and a cloud-based services platform. Traveled to Canon dealers, customer sites, and tradeshows to present Canon’s software solutions, provide technical support, and teach sales reps how to sell solutions using value propositions and process understanding. Regularly interfaced, consulted, and provided recommendations to senior management and executives in all cross-functional areas.- Introduced three of Canon’s SaaS solutions into the market, and a game-changing cloud-based services platform.- Analyzed sales data, field sales’ reports, competitive information, and customer pain points to recommend a sales promotion for uniFLOW that helped win 75% of vertical specific opportunities.- Implemented a quarterly training program for our internal Solutions Sales Analysts, and a monthly WebEx on different solutions topics for an average of over 100 external sales reps.- Designed a solutions discovery tool for internal and external sales reps to use to help guide their customers in where they currently stand vs. industry standards, and which Canon solutions are recommended to help get them to where they want to be.- Changed the internal setup structure for Canon’s third-party solutions, and redesigned the price lists to make them a one-stop shop for information.- Helped win and secure numerous deals when regularly asked to present to customers and decision makers in support of VIP demonstrations (90% success rate - agreed to purchase). -
Specialist, Planning & Product MarketingCanon Usa Apr 2013 - Apr 2014Melville, Ny, Us- Was responsible for the majority of product launch activities – marketing materials, pricing simulations, website development, competitive analysis, promotion strategies, sales training, technical training, order operations/logistics, product support coordination, and product announcements. Also, took part in the legal aspects of product launches.- Monitored sales and analytical reports, and ran quarterly business reviews with senior management and Canon BISG's vendor partners.- Created pricing strategies for Canon software solutions to ensure consistent and long term GP%.- Analyzed sales data, field sales’ reports, competitive information, and customer pain points to recommend planning, marketing, and support activities to increase sales, create marketing collateral, and improve processes.- Designed and executed pipeline development sales and marketing programs to generate new business, cross-sell, and upsell focused solutions in support of an organic software revenue growth target of over 35% (YOY growth).- Built strategic relationships with Canon’s third-party partners and vendors.- Fashioned and led sales enablement programs, sales development trainings/workshops, and solution-specific field support – trained over 200 sales and account executives in new solutions and product positioning.- Was a member of a Canon task force to create and deliver a global software portfolio to all Canon sales companies.- Streamlined the product ordering process for the Canon partner channel to ensure automation and timely delivery.- Traveled around the country to Canon partners and customer sites to provide training and support. -
Associate Specialist, Planning & Product MarketingCanon Usa Oct 2011 - Apr 2013Melville, Ny, Us- Managed five enterprise software solutions – scan management, print/output management, and content management.- Worked closely with global software developer companies/vendors, and maintained third party relationships.- Was responsible for the majority of product launch activities – marketing materials, pricing simulations, website development, competitive analysis, promotion strategies, sales training, technical training, order operations/logistics, product support coordination, and product announcements. Also, was learning the legal aspects of product launches.- Generated monthly sales reports and provide sales results and analyses to management.- Trained and presented to sales representatives, dealer sales representatives, and internal employees on software solutions.- Traveled around the country to dealerships and customer sites to provide training and support, and to gain an understanding of problems, struggles, and successes.- Worked extremely close with management on strategic planning and product management, and provided observations, analyses, and recommendations. -
Online Marketing InternElegran Real Estate & Development Services Sep 2009 - Jan 2010New York, Ny, UsFacilitated Search Engine Optimization operation while working with several subcontractors to determine the integral factors behind search engine algorithms in order to improve Elegran’s search hits and increase website traffic. Assisted the President of Elegran with implementation of an online sales and marketing campaign for multi-million dollar mixed-use developments in Manhattan.Managed team members in the redesign and development of the company’s website.Organized training sessions for 10 staff and agents in the use of the new company website and effective use of social networking strategies relating to Elegran’s marketing campaigns. -
Website Developer, Manager, And Trainer (School Project)Shore Lasers, Llc Sep 2008 - Dec 2008Led a team of five students to create a fully functional website for Shore Lasers, LLC - http://www.shorelasersllc.com/Interfaced with the client, and improved customer service skills.Taught the team how to use website development tools, and delegated development tasks.
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Senior Tennis Counselor & InstructorNational Junior Tennis & Learning Jul 2008 - Aug 2008Designed instructive and fun lesson plans. Developed patience teaching 4 to 8 year-olds.Learned to keep a level head, and learned good mental preparation.Supervised the Junior Counselors.
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Tennis Counselor & InstructorPrinceton Tennis Program Jun 2005 - Aug 2007Organized groups, and designed different drills.Trained future collegiate athletes.Taught different strategies.Performed one-on-one teaching.Taught adult classes and earned their respect and trust.
Vikram K. Gupta Skills
Vikram K. Gupta Education Details
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Product Marketing Alliance -
William E. Simon Graduate School Of Business, University Of RochesterBusiness Administration; Marketing -
Monmouth UniversityBusiness Administration; Management
Frequently Asked Questions about Vikram K. Gupta
What company does Vikram K. Gupta work for?
Vikram K. Gupta works for Ntirety
What is Vikram K. Gupta's role at the current company?
Vikram K. Gupta's current role is Results-driven, creative, and collaborative product marketing professional..
What is Vikram K. Gupta's email address?
Vikram K. Gupta's email address is vi****@****ron.com
What is Vikram K. Gupta's direct phone number?
Vikram K. Gupta's direct phone number is +160965*****
What schools did Vikram K. Gupta attend?
Vikram K. Gupta attended Product Marketing Alliance, William E. Simon Graduate School Of Business, University Of Rochester, Monmouth University.
What are some of Vikram K. Gupta's interests?
Vikram K. Gupta has interest in Tennis And Basketball, Christopher Nolan Films, Product Development, Project Management, Technology Development, Star Trek, Music (Drums), See Less, Brand Management, Film And Music Production.
What skills is Vikram K. Gupta known for?
Vikram K. Gupta has skills like Market Research, Marketing Strategy, Sales, Online Marketing, Leadership, Microsoft Excel, Strategic Planning, Social Media Marketing, Microsoft Office, Seo, Problem Solving, Excel.
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