Viya Visual: (CEO - Data Viz + Data Product Design) (Jan ‘21 - present)Viya Visual helps companies deliver better customer-facing analytics that is useful, understandable and usable. That means better SaaS dashboards and better data products.NPro Global: (BI Architect - Banking analytics product) (Jan ‘20 - Feb ‘20)Created a MVP that Enabled NPro to go into the field and get pre-orders and feedback for its Bank Benchmarking product (to benchmark banks on financial metrics calculated using public data).Be Spotted: (Consultant - Skills benchmarking product) (Sep ‘19 - Dec ‘19)Developed “BeSpotted Benchmarker” from an idea (quantify the value of skills, and benchmark a worker) to a clear product specification. Created the data models and machine learning roadmap. Supported founders with research and strategic inputs for Investor Pitch.Gig Cloud: (Consultant - Skills index & exchange) (Jun ‘19 - Aug ‘19)Translated the big idea (dynamic skills index and skills exchange for the gig economy) into a prototype with a clear vision, strategy and roadmap. Deep research into gig worker problems, and skilling.Spell Bee Club / Mission 1 Million: (CEO - English improvement) (Jan ‘17 - Feb ‘19)https://mission1million.orgBuilt “Vocab Pro” to help students improve their vocabulary and spelling. Freemium model, custom licensing system, designed for white-labeling and mass distribution. Built 3 business models: b2c (edu products company), b2b (white-labeled software provider to other edu companies), and ad-supported (free products sponsored by brands). Created the entire supporting infrastructure (web, social, payments, branding, collateral, demo, cloud, marketing database).

Over the course of a decade, I hosted engaging Spelling Bees for school children on Sakshi TV in Hyderabad. With an impressive turnout of over 200,000 participants from across Andhra Pradesh and Telangana, the events became a testament to fostering academic excellence. Beyond the Spelling Bee, I also hosted Math Bees, Geo Bees, and Riddle Bees, contributing to a diverse and enriching educational experience for the participants.

Created Viprus Pay™, India’s first closed wallet Tap & Pay system using NFC for large events and concerts. Trial run at VH1Supersonic by Viacom18: 1k NFC wristbands issued, Rs.5L of transactions processed, 0 failures, pilferage + revenue leakage down from 20% to 0, reconciliation time down from 2 days to 1 hour.Viprus Pay™ is a suite of apps that helps event organizers maximize revenue, minimize pilferage and demonstrate sponsorship ROI at large events by using NFC wristband technology. In-depth market research, competitive intelligence and technology research to build product vision and strategy. Interviews with key stakeholders and process mapping to design apps (Registration, Entry, Recharge, POS) on Android (using NFC technology) that would be easy to use by untrained staff, fit in with existing processes and accomplish business goals. Strong reporting and reconciliation features for compliance and ROI.

Stock Hound: (Algorithmic trading) (Aug ‘13 - Mar ‘15)Built a trading system designed to generate profitable tips using automated technical analysis and machine learning. Designed the overall architecture and data model, worked with diverse data sources (Quandl, Yahoo Finance, Google Finance, scraping), data augmentation using technical indicators (ta-lib), identification of technical patterns, and predictive modeling to evaluate trading strategies.Capital Float: (Consultant - Credit scoring using social profiles) (Apr ‘13 - Jul ‘13)Developed a research paper that clearly mapped the benefits and risks of using social profile data for assessing the credit-worthiness of SMB founders, as well as a roadmap to incorporate social profile data into the loan approval process. Built Facebook and LinkedIn API connectors to get social media data. Designed the data marts and dashboards for founder profile analysis.Up Sqill: (E-learning, skilling, jobs) (Jan ‘12 - Jul ‘15)Created courses and content to help students learn analytics online (Excel, R, SQL, Statistics). Curated learning material to equip learners with the additional skills that would get them jobs (aptitude test, group discussion, interview, soft skills). Strong exposure to all stages of the course lifecycle - research, course design (concepts + exercises), recording, editing, release, user testing, analytics). Created learner experiences on multiple LMS and MOOC systems (Moodle, Open edX, Wordpress/LearnDash). Co Options: (Consultant - Banking/Insurance/Finance BI) (Oct ‘10 - Dec ‘11)Got management buy-in for our analytics roadmap - starting from reporting & BI ending up at predictive modeling for customer segmentation, credit risk modeling, upsell, cross-sell and forecasting. Created the metrics framework for banking and insurance verticals, and the finance function. Delivered and deployed an enterprise-wide reporting solution for Banking and Finance using Pentaho BI.

Led the proof-of-concept teams that won long-term projects from Meritus (data visualization, reporting, brand perception analysis), Billeo (BI, reporting automation, customer segmentation, cross-sell) and Trilogy (lead scoring, targeted marketing). Built an analytics automation solution for Lenovo Marketing Hub that reduced the time taken for market basket analysis (cross-sell) from 2 days to 15 minutes. Corporate trainer for analytics (decision trees, time series forecasting) and MS Excel (supply chain analysis).

Design, development and testing for the “Customer Management” module of “Enabler” - the flagship CRM product by Amdocs. Served AT&T (Telecom, US) and ABN AMRO (Financial services, Europe) as clients.