A dedicated and more than 7 years of work experience in Advertising Agency's with a demonstrated history of working in the Media and advertising industry. Enthusiastic Marketing Professional with more than 6 years of experience in the Industry as a Media Buying and planning.Extremely passionate about work. Professionally committed, responsible and easy adaptable in new and every situations. Focused in demanding work environments & focus on fulfilled the client requirement before the set deadlines. Ready to take up new challenges in every situation.I'm part of the team, Managing Media mandate for Brands like Samsung India Electronic, SC Johnson (All Out), BIRLA IVF with my current assignment and I have also worked on some of the advertisers like Jubilant Foods (Domino's) & Bhartiya Janta Party in my previous assignment with Madison Media.Key Skills : -Comply with client's budgets.Strong Media plan development and implementation skill.Familiar with Media Buying, Planning and operations process.Familiar with Media research Tools like TAM, RAM, MAP, BARC, and IRS.Full Fledged Media Planning & buying for Print and Radio Mediums. Category Experience : Mobile Handsets, Consumer Durable, Healthcare, E-commerce, & Hospitality etc.Specialties - Media planning, Media Buying, Content Integration & Activation.¤ Achievement- Delivered top performances in all previously Radio activation projects undertaken individually.1.) Assisted Senior’s team to getting the minimum bottom line offered cost from thePublication and Radio Partners. 2.) Developed strong business alliances with Media Vendors and Broadcasters. 3.) Successfully negotiated rates with the media vendors by 20-30% lower than the operating rates, during Covid_19 pandemic 4.) On Radio : Successfully planning & negotiating the Radio ATL+BTL activity i.e. ON Air + On Ground Integration activity for Samsung new products launch campaigns. 5.) Individual responsibility of Samsung Regional Radio & Print Planning / Buying aspects.6.) Taken over the responsibility of Samsung Regional Planning & Buying coordination (Print +Radio).7.) Successfully accomplished the task and timeline jobs of Samsung Regional Print & Radio Buying & Planning Jobs.¤ Education Professional : PG Diploma in Marketing Professional from IPM College Ghaziabad and Graduation in B.Sc (Mathematics) & Post Graduate (M.sc Mathematics) from CCSU Meerut and a Bachelor degree of Education (B.Ed.) in Mathematics and Science from Panchwati Institute Of Engineering & Technology Meerut.