*Responsible in identifying leads and market potential to expand customer base in the Food Service/HORECA channel.*Maintaining and enhancing trade relations. *Responsible in following up on sales leads and maintain good relationship with existing clients.*Management of the Secondary Sales Force in terms of compliance, Training, performance evaluation, coordination and communication between them and the distributor and optimization of their expenditure.*Management of the Distributor point in terms of compliance, efficiency, track of delivery from distributor to consumer, manage distributor's overhead expenses and ensure payments for the same.*Responsible in implementing and planning sales and marketing strategies, ensuring all sales objectives and targets are met. * Assist in identifying opportunities and potential in the region, setting monthly, quarterly and annual targets for distributors and ensuring product availability and sales.

Sales and marketing