- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

- Researching and analyzing consumer behavior, market trends, and competitor activity.- Establishing Global budgets, performance specifications, and sales estimates.- Developing and implementing strategies that resonate with the target market.- Building brand awareness and increasing brand value and profitability.- Measuring and reporting on campaign performance and assessing KPIs and ROI.- Collaborating with different teams - Product, Field Marketing, Tech.- Overseeing the production of advertisements, promotional materials, and mail campaigns.- Ensuring that messaging and marketing activities are aligned with brand and company values.

- Developed the company's first pro-active social media presence, strengthening connections with a community of clients, colleagues, and referral sources.- Revitalizing marketing efforts, including a complete revision of the website, creation of new brochures, and improved presence at events, resulting in an increase in inquiries from prospective clients.- Coordinate all employee events, stakeholders’ involvement events, press releases, and marketing campaigns.- Social media management activities for better brand visibility across all the platforms.- Work closely with the senior management team to develop key messaging and communication materials.- Site Shoot/Corporate AVs, Project Movies/Site Branding Innovations

- Overseeing marketing and branding activities - Coordinating with media as well as creative agencies - Managing events & exhibitions at local and national level - Developing merchandise for sales promotion - Budgeting and categorical classification - Vendor management - Coordinating with agencies for Digital Promotion - Executing ATL/BTL activities across various platforms

- Branding & Communications- Taking care of all Marketing Collaterals (Brochures/News Paper Inserts/Site Shoot/Corporate AVs, Project Movies/Site Branding Innovations- Exhibitions (Conceptualization to Execution)- Coordination with Advertising Agency & Branding Vendors as well as Printers- Taking care of all visual merchandising, corporate communication, brochure-leaflets- Press Ads & Outdoor Hoardings (ATL)