Vikrant Sharma Email & Phone Number

P&L ownership of market leader brands (topline >$500 mil) of one of the largest consumer goods categories (cheese) in CanadaDeveloped and executed business integration strategy, post two acquisitions (one of the biggest in North American FMCG industry) helping Lactalis Canada rank amongst the top 2 FMCG companies in CanadaRe-defined the category vision.

Toronto, Canada Area

P&L responsibility for some of the biggest brands in the Canadian market: Kraft Cheese, Cracker Barrel cheese and strong regional brands like P'tit Quebec (Quebec regional brand), encompassing multiple sub categories (blocks, shreds, slices and snacks)Responsible for equity and brand building initiatives involving 360 degree media planning, creative.

Gurgaon, India

Managing the portfolio of MAGGI Noodles & PastaResponsible for Brand Strategy and P&L management during MAGGI re-launch phaseFocus on category growth, brand leadership and enhancing consumer imagery parametersResponsible for innovation pipeline

P&L responsibility for Real juices portfolio (>INR 1000 cr.)Effective utilization of marketing spends to improve brand equity & consumer preferenceRoll out and strategic Innovation planning

Managed the largest fruit juice brand in India: RealResponsible for business profitability, growth and strengthening market leadership for the portfolio & specialized gifting business of Real GreetingsInnovation launches to extend the brand to new segments (Real Supafruits and Real Fruit Shakes)Conceptualizing and implementing the media, digital, creative.

Managed Kolkata metro (one of the biggest urban territories) for all divisions after having handled Home & Personal Care division for KolkataDelivered the highest growth for this complex territory in past 4 yearsDirect reporting from 18 peopleConceptualized new module for retail excellence aimed at enhancing throughput, piloted in Kolkata before extending.

Kolkata

Handling Home and personal care division for Kolkata metro and South Bengal Urban townsDirect reporting from 15 team members across different channelsHandling exclusive channels such as Parlour channel and Beauty Advisor channelResponsible from one of the biggest wholesale markets in east India

Managed all three divisions: Consumer care (Health care and Personal care), Foods(Juices and pastes), Fem skin care for the designated territoryHandling a network of more than 70 channel partners including super, direct stockistsDirect reporting from 11 Team members

Sales stint:- Posted at Mumbai for Urban sales - Depth and width driven secondary enhancement - Model for efficiency improvement of sales force - Increasing productivity and TSLDRural Stint:- Posted in Pune for rural sales (Area: South Maharashtra) - Coverage enhancement study - Extension of current distribution network - Comprehensive competition.

Designed a marketing strategy to enhance the business of foods division in Modern trade channelDeveloped a consumer profiling model for segmentation, based on shopping behavior and customer demographics Identified influencers, motivators, barriers and consumer preferences for all the segments Developed a comprehensive marketing mix for all segments in.

Worked on Traffic alert and collision avoidance system (TCAS) and suggested improvements in the design and operational aspect

Studied different communication modes which operate in an aircraft along with their on board functionng and fitment

Mba, Marketing

Activities and Societies: Information Technology Team, Executive Student's Council Debate Club, Marketing club"Best Student of the year".

B.Tech, Electronics And Communication

Activities and Societies: IEEE, International research paper publications in China, South Korea and Chicago NCFM certificationsAchiever's.

Science With Computers

Activities and Societies: Core member, Organizing Committee of Annual computer fest Sports Captain, 2003-04Received Best Student Award.