Vikrant Wankhede Email & Phone Number

Mumbai, Maharashtra, India

India

▪ Spearheaded and developed go-to market strategies for the Neuro-Psychiatry brand portfolios of Emcure Pharmaceuticals for revenue of 15 Cr and delivered 30% growth in revenue FY21 to FY22.▪ Designed data-driven marketing strategies through scientific engagement tools for 1199+ Neurologists, that improved brand sales for Strocoz, Acegaba, Emlevo & Galop brands by overall 17%. ▪ Initiated and executed digital engagement strategies for leading Neurologists and Psychiatrist by launching web and mobile health tools, developed multimedia content for consumer support.▪ Executed below the line marketing campaigns for targeted audiences that improved customer acquisition by 10%.▪ Introduced Rx Tracker on Emforce portal for monitoring the trends for internal prescriptions Month over Month for FY21 to FY22. ▪ Organized annual budget meetings and quarter budget meetings for a sales team of 250 field forces.

Pune, Maharashtra, India

▪ Led the mainstream lines of nephrology dialysis as Encicarb, Sevcar and Darbecure portfolio of 31cr that contributed 81% of total divisional sales.▪ Designed and developed direct marketing campaigns through integrated marketing promotions that resulted in increase of customer support for the brand portfolio.▪ Performed data analysis on internal and external sales data to identify the prescription and prescriber patterns that resulted in gaining insights of customer behavior using MS-Excel.▪ Liaison with cross-functional departments like CRM, Finance, Compliance, Purchase, Commercial for streamlining the process of customer engagements and customer acquisitions.▪ Instrumental in designing incentive structure for internal customers.

India

▪ Handled the brand of thrombolytic ‘Tenectase’ across demographically and illustrated new marketing strategies.▪ Planned and executed direct marketing campaigns for customer acquisition and gaining business support that improved the ‘Tenectase’ brand sales by 25%.▪ Optimized the incentive structure for the sales team, which led overall 50% of the sales team to earn handsome incentives.▪ Mentored sales team for stroke treatment strategies focusing on patient journey and identified important stakeholders for major institutional entries which delivered 110% growth to bottom line.

Maharashtra,India

▪ Outperformed sales goal by 105% for thrombolytic brand, ‘Tenectase’ by implementing and utilizing new marketing strategies; accelerated the sales Month over Month.▪ Proactively developed a professional connection with customers by understanding the gap of needs and provided appropriate solutions which resulted in sales improvement.

Pune Area, India

▪ Partnered with marketing team to formulate annual marketing plans.▪ Lead the team for strategic planning, business implementation, relationship management and creating innovative approaches to business development.▪ Demonstrated optimum performance for all sales operations. ▪ Mentored and inspired new field associates to enhance their product knowledge.▪ Conducted extensive market survey of the competitor tactical initiatives trends and further formulated strategies and identified new market segments for business expansion▪ Surpassed sales target across the territory.▪ Improved secondary business of oral anticoagulants and thrombolytic therapy at hospitals.▪ Executed successful Pre-launching conference, Web-cast and Post-launching conferences.▪ Strengthen partnerships with various stakeholders involved in patient journey.

Pune Area, India

▪ Privileged to be a part of Sales domain for a research based organization.▪ Representing organization with unique qualified product backed by strong research trial data.▪ Specialties : Developing Strategies, Analysis Sales Data, Growth Prospecting, Market Research, Team Development, Sales Goals Achievement, Organizing Academic Discussion Meets, Development of Key Opinion Leaders, Strategies Executions.▪ Face of Boehringer Ingelheim, One of the leading German organization having all researched based products in Cardiology, Neurology.

Pune Area, India

▪ Awarded as ‘Bravo Award-Q2-2011’ for accelerated sales of Storvas in Ranbaxy Laboratories Ltd.▪ Identified performance indicators and developed plans for key opinion leaders and business leaders to increase promoted brand usage and acceptance of brand endorsements.▪ Conducted extensive research of the market trends and formulated new strategies and identified new market segments for business expansions.

Pg Certification In Digital Marketing And Communication, Digital Marketing

Post Graduate Diploma Management-Biotechnology, Marketing/Marketing Management, General, First Class

Activities and Societies: Active member of Institute Placement Cell. Winner in Summer Project Presentation. Organizing Committee Member.

Bachelor Of Science, Biotechnology

Activities and Societies: Learned lessons of Biotechnology,Genomics,DNA Technology. Actively participated in annual curricular activities.

Schooling

Activities and Societies: Participated in sports day program. Lead in school annual.