Vikrant Bhalerao Email & Phone Number

Sydney, Nsw, Au

Pune, Maharashtra, India

Pune, Maharashtra, India

As an Account Manager, was responsible for the significant inroads in establishing Scibids as a Cost Optimization and Automation tool for some of the biggest advertisers in the country (India).● Single-handedly contributed to growing Scibids' base as a powerhouse for optimizing YouTube campaigns for the leading CPG accounts such as Haleon, P&G, and J&J while handling the cumulative Media Cost worth 6-8 Cr every month.● Was able to contribute in increasing the revenue (media cost optimized) and creating avenues for growth across multiple advertisers and agencies.● Enabled advertisers to bring in 20-45% Media Efficiencies in Programmatic Media buying through the deployment of Scibids AI.● Helped build relations with key stakeholders and agencies (Publicis India, IPG, GroupM - Mediacom, Dentsu - Mekle Sokrati) gaining their trust, and sowing the seeds for more opportunities and future growth.● Contributed directly and indirectly in other key areas such as Finance & Legal while managing to sort out long pending issues (invoices & dues).● Won multiple tests across clients such as GSK, Amazon Prime Video, P&G, J&J, Kohler leading to growth and increase in Revenue on a quarterly basis.

Gurugram, Haryana, India

● Responsible for handling the entire media mix covering all 3 primary business objectives - Acquisition, Remarketing & Retention spread across digital channels (Google, Facebook, Programmatic & Affiliate) with ~ 2 Cr monthly spends.● Helped in bringing in campaign efficiencies by incorporating platform best practices resulting in a 55% improvement in Cost Per Install and a 48% improvement in Cost Per Transaction from Q2 to Q3.Helped iron out Data Discrepancy between Internal metabase, MMPs, and Campaign Dashboards.● Ideated and executed a one-of-a-kind Fuel Campaign leading to a 7x improvement in Signup to Transaction Rate.● Set up validation rules for all the Affiliate Vendors and scale up prospecting campaigns by adding new affiliate partners and reducing the fraud percentage.● Brainstorming with the Product & Tech team to iron out drop-off points and enhance the user experience to reduce the drop-off percentage and bring in efficiency.● Strategizing and Implementing Growth strategies to scale the overall business and identify avenues to increase the overall transaction volume.● Ensuring smooth cross-team collaboration between all the stakeholders involved across all the stages of the journey (Agency, Creative, Tech, Product & Delivery)

Pune, Maharashtra, India

Clients Handled - Discovery Plus (OTT) , Tata Play (formerly known as Tata Sky), Tata Play Binge (Entertainment /OTT), Tata Cliq Luxury (E-Commerce), Navi Personal Loan (BFSI), Voot (OTT), Pharmeasy(Healthcare).● Managed the Media Planning, Campaign Strategy & Execution for the Brand Campaigns (Adspends ~ 4 Cr) on Discovery Plus for their Pan India shows - My Daughter Joined a Cult & Secrets of Kohinoor.● Worked on a TV + Digital Incremental Plan incorporating Sainsbury Formula to identify incremental reach and cost efficiency for a State Wise Pan India campaign on Tata Play.● Strategized and conceptualized the brand launch campaign for Tata Play Binge. Identified the most efficient Media Mix including innovations and campaigns to achieve maximum reach and frequency to capture the NCCS A audience in Karnataka.● Utilized the capability of leveraging First Party Audience Data on DV360 to bring in incremental lowe funnel conversions on Navi Personal Loan. Cost Per Install and Cost Per Loan Disbursal decreased by 58% and 47% respectively from M1 to M3. ROAS saw a 7.4x jump from M1 to M3● Single handedly drove growth and leveraged the 4 A’s of Programmatic to achieve 2x improvement in Install to Subscription Rate on Voot. Inhouse Custom Bidding Script to improve efficiency and reduce cost led to a 74% QoQ reduction in Cost Per Subscription. The same was published as a Google Case Study.● New Business Pitches - Worked on a plethora of new client acquisition pitches. Involved in ideation, defining the target audience, understanding and suggesting the ideal marketing mix, creating programmatic media plans. Was successful in winning 5 key accounts across verticals such as E-Commerce, BFSI & Ed-Tech.● Constantly in collaboration with the Cross-Channel and Top Management teams to drive projects and identify growth avenues to scale up.

Pune, Maharashtra, India

Clients Handled - GOQii (E-Commerce/HealthTech), Jaypore (E-Commerce), Navi Health Insurance (BFSI), Voot (OTT)● Incorporated Dynamic Remarketing Channels on Jaypore to drive incremental transactions. Incorporating RTB House led to QoQ growth and a significant 2x increase in Revenue from FY 19-20 to FY 20-21.● Utilized various first of its kind practices on programmatic to scale GOQii and bring in incremental Website Conversions. 47% increase in ROAS on a QoQ period by utilizing Hyper Relevant dynamic rich media creatives and bid multipliers.● Branch Ads were introduced in the Media Mix on Voot as an initiative to identify additional channels to increase the overall Subscription Volume. 10x increase in Subscription Volume over a period of 2 quarters helped in the brand scaling up paid conversions.

Pune, Maharashtra, India

Clients Handled - Arha (OTT), Livpure Sleep/ RO ( E-Commerce/ D2C)● Helped in building and establishing Arha as a key brand in the regional OTT space by bringing in incremental installs and subscriptions and improving the Cost/Subscription by 63% over a 6 month period.

Pune, Maharashtra, India

Pune, Maharashtra, India

Led a team of 40 and successfully organized 3 TEDx events.Was primarily responsible for planning and executing the entire event.

Pune, Maharashtra, India

Pune, Maharashtra, India

Pune, Maharashtra, India

Pune, Maharashtra, India

Pune, Maharashtra, India

Pune, Maharashtra, India

My work entailed understanding and finding solutions in the product development and testing departmentof the company. During my internship, I completed the designing and manufacturing of a DC-DC converterusing TOP Switch PWM Controller. The DC-DC converter was used in making a smart agriculture monitoring system.

Pune, Maharashtra, India

My work included understanding the working of Michelson’s Interferometer and Vibrational Analysis of acantilever beam. The research work was carried out under the guidance of a Professor from VIIT incollaboration with Tata Institute of Fundamental Research, Mumbai. The study on vibration analysis wasused to make a prototype model to detect structural damage caused to buildings during earthquakes.

Bachelor'S Degree, Electronics Engineering, 8.76 Cpi

Activities and Societies: Licensee and Lead Organizer, TEDxVITPune 2021. Management Attache, VIT Pune MUN 2021. Business Development Team.

Higher Secondary Education, Science

Secondary Education

Activities and Societies: Held the position of Prefect in the Student Council for a duration of 3 years.