Vikrant Gaikwad Email and Phone Number
I am an award-winning marketing & communications executive with an accomplished background in leading key marketing & communications initiatives within the IT and services industries. I offer great business acumen and an inclusive team-building vision that help me drive worldwide business growth by developing diverse marketing programs from the ground up, expanding them globally, and managing cross-functional teams to drive all areas of go-to-market and brand communication. My core technical and analytical skills, enables me to craft effective strategies based on data-driven customer insights and market trends. Moreover, my past roles provide a deeper insight into my routine-based duties and key achievements. Major Strengths & Core Competencies: • My core areas of expertise include product marketing, digital marketing, branding & advertising, media & public relations, sales & demand generation, project & program management, analyst relations, campaign management, and staff training. • Instrumental in developing robust strategies while embracing new technologies and digital platforms to launch diverse marketing programs, drive brand awareness, and nurture business growth. • Strategic-thinker and articulate communicator; adept at interacting with executive leadership, stakeholders, and cross-functional departments to tailor strategies in pursuit of shaping a unified brand image across all customer touchpoints. • Adept at building top-performing teams, fostering transformation, identifying improvement areas, and streamlining complex processes to establish a high-performance culture, increase efficiency, and meet defined objectives.
Tata Consultancy Services
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Global Head Industry MarketingTata Consultancy Services Oct 2023 - PresentMumbai, Maharashtra, InI am responsible to create best-in-class, self sufficient, agile and collaborative industry and business unit marketing teams who will elevate the perception of TCS in the industries & markets they operate, while driving growth for their respective business groups.
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Head Of Marketing - Relationship Incubation GroupTata Consultancy Services Jun 2022 - Sep 2023Mumbai, Maharashtra, InI established the marketing department for TCS' Relationship Incubation Group (RIG), a newly formed business to drive TCS' future growth by developing client relationships with TCS through customer closeness, fit-for-purpose delivery, customer delight, quick scaling, and strategic account development. I am responsible to plan and formulate effective strategies focused on empowering 19 regional sales teams covering 800+ accounts across North America, UK and Europe region and driving brand awareness of newly formed client relationships to drive quick growth.Notable Key Accomplishments: • Championed deal messaging and campaigns resulted in a marketing-influenced opportunity worth US$450M.• Rolled-out a complete sales enablement platform called RIG Cafés, including sales collaterals published on an internal portal and weekly sales training sessions with an average attendance of 135+ sales associates and a session rating of 4.8 out of 5.0.• Built a highly competent marketing team of 13 team members in the space of six months.
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Head Of Growth And Transformation (G&T) Marketing GuildTata Consultancy Services Jul 2021 - Jun 2022Mumbai, Maharashtra, InManaged a community of 250+ marketing practitioners across TCS, and played a pivotal role in the creation of the G&T Account Engagement Playbook which was piloted with 14+ growth accounts
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Head Of Marketing - Communications, Media & Information ServicesTata Consultancy Services Jul 2016 - May 2022Mumbai, Maharashtra, InIn this role, I was entrusted to direct marketing function for TCS’ CMI business unit, a US$2.2B business with 35K employees globally. I built a multi-award-winning 20+ member team to expand business growth and TCS' brand with C-level clients in communications, media, and information industries. Moreover, I expanded TCS’ relationships with CXOs through marketing programs, encompassing content marketing, integrated campaigns, social selling, industry tradeshows such as Mobile World Congress and TM Forum, account-based marketing (ABM), and leadership positioning with influencers such as the media, industry associations, and advisors.Notable Key Accomplishments: • Steered Account Based Marketing (ABM) initiative for 16+ important accounts resulted in several $100M+ deal wins, including one of TCS's largest deals in 2021.• Trained and mentored a number of team members to become future marketing leaders. Four of them moved on to lead the marketing departments of different TCS business units.• Launched Always-on digital marketing initiative resulting in consistently leading share of voice across the Telecom and Media Industry peer group on social media platforms like LinkedIn.• Directed Awards Program, leading to 25+ industry and technology awards over a period of two years.• Rolled-out a peer-to-peer marketing program that created 50+ customer testimonials and case studies and 70+ customer speaker slots in three years.• Successfully placed President and CTO of the group on the advisory boards of the TM Forum—the first time in 15 years of TCS membership with the telecom industry association.
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Marketing Operations - Tcs North AmericaTata Consultancy Services Feb 2014 - Jun 2016Mumbai, Maharashtra, InIn this capacity, I oversaw marketing operations for North America, its largest market, which contributes 50% of overall revenue. I undertook budgeting and tracking of all marketing activities, including strategic programs like the New York, Boston, and Chicago marathons, the TCS Customer Summit, and Innovation Forums. I formulated and implemented key processes, tools, metrics, initiatives, infrastructure, and technology to improve operations of the marketing function. Moreover, I collaborated with finance teams for budget tracking and spend forecasting and with sales operations to track lead conversions and measure marketing’s impact on sales pipeline.Notable Key Accomplishments: • Planned, launched, and managed key strategic marketing initiatives like a lead management framework, the digitization of key marketing processes, and tracking and supporting a sales pipeline of US$2B.• Rolled out a social selling program for 80+ sellers and launched integrated campaign management using Marketo and a digital advertisement program using the Demandbase platform.• Successfully delivered complex business finance initiatives for NA Marketing functions like the global procurement system, vendor empanelment, and marketing budget forecasting system.
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Industry Marketing Manager - Banking & Financial Services, Lifesciences And BpsTata Consultancy Services Apr 2008 - Feb 2014Mumbai, Maharashtra, InI strategized key marketing roadmaps to stimulate brand awareness and support the sales team across the business in areas like banking, financial services, life sciences, and business process services (BPS). I planned and rolled-out marketing campaigns to drive thought leadership and demand generation. I also identified, planned, and executed industry- and technology-specific events. I provided research support and interfaced with targeted industry analysts. In addition, I aligned marketing activities within budget and track the ROI of marketing investments.Notable Key Accomplishments: • Contributed to boosting business growth as the geography business grew by 110% to US$13.4B in five years.• Promoted to become the vertical marketing lead for the BFS (TCS’ largest vertical), Life Sciences, and BPS teams in North America - TCS’s largest market.
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Manager - It Analyst RelationsTata Consultancy Services Jul 2005 - Mar 2008Mumbai, Maharashtra, InIn this role, I devised and executed the corporate AR strategy, including the development of interaction plans and budget management for worldwide practices and geographic entities. I established and led the global marketing program management office, which included budget and expense tracking, role standardization and appraisals, creating a balanced scorecard, and implementing marketing automation. Moreover, I devised GTM offering messaging framework for launching differentiated and relevant TCS offerings.Notable Key Accomplishments: • TCS AR program has been rated one of the best among its peers for three continuous years by leading IT analysts, as conducted by an independent assessment by Knowledge Capital Group.• Rolled out 10+ offerings through the GTM Offering messaging framework and trained five practitioners.
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Senior Marketing ExecutiveIdc Feb 2004 - Jun 2005Needham, Massachusetts, Us -
Asst Manager Business DevelopmentGlobal E-Secure May 2002 - Jan 2004 -
Corporate Account ExecutiveSoftcell Technologies Ltd Oct 2001 - May 2002
Vikrant Gaikwad Education Details
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Savitribai Phule Pune UniversitySystems -
Savitribai Phule Pune UniversityAnd Tax Law
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Bharati VidyapeethInstrumentation Technology
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Institute For Real GrowthIrg100 Leadership Program
Frequently Asked Questions about Vikrant Gaikwad
What company does Vikrant Gaikwad work for?
Vikrant Gaikwad works for Tata Consultancy Services
What is Vikrant Gaikwad's role at the current company?
Vikrant Gaikwad's current role is Proven success building brand reputation and fostering meaningful customer experiences through the integration of marketing, communications, and technological advancement..
What schools did Vikrant Gaikwad attend?
Vikrant Gaikwad attended Savitribai Phule Pune University, Savitribai Phule Pune University, Bharati Vidyapeeth, Institute For Real Growth.
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