Vikrant Kochhar
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Vikrant Kochhar Email & Phone Number

Regional Customer Marketing Manager- Customer & Trade Marketing at Beam Suntory at Beam Suntory
Location: New Delhi, Delhi, India 7 work roles 1 school
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Current company
Role
Regional Customer Marketing Manager- Customer & Trade Marketing at Beam Suntory
Location
New Delhi, Delhi, India
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Vikrant Kochhar is listed as Regional Customer Marketing Manager- Customer & Trade Marketing at Beam Suntory at Beam Suntory, a company with 3912 employees, based in New Delhi, Delhi, India. AeroLeads shows a matched LinkedIn profile for Vikrant Kochhar.

Vikrant Kochhar previously worked as Regional Customer Marketing Manager – North at Beam Suntory and Cluster Distribution Lead at Reliance Communications. Vikrant Kochhar holds Master'S Degree, Business Administration from Prestige Institute Of Management & Research.

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Beam Suntory

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About Vikrant Kochhar

In a results-driven and high-performance professional journey, I have a solid career with a history of implying visionary leadership and expertise in analyzing, developing, and executing successful Sales, Distribution & Marketing plans for the business growth of diverse industries. With robust experience in sales for telecom leaders (viz. Reliance Communications, Idea Cellular Ltd., Tata Teleservices) as well as electrical companies (Bajaj & Everyday batteries), I have a success record of escalating market share and profitability, and accountable for customer-base expansion and multi-crore revenue growth. Currently, I work at Beam Suntory, an AlcoBev company, where I lead the Regional Customer Marketing department covering entire North India (11 states). My field of action is from VAP/GWP deployment with a systematic & planned approach, through all operational marketing initiatives including outlet selection, merchandising & wall-bays set-up, customer segmentation, and many more. Strong analytical acumen and a keen ability to turn data analysis into actionable consumer-driven insights make me stand out from my peers in measuring, allocating, and investing marketing budget more effectively with zero-based productivity. Upon implementing the human-centric Geo-tagging approaches in Bangalore and improving business potential by connecting 2500+ liquor outlets in just 3 months, my achievement of results came into the limelight. Then after it was a steady, non-stop action in uplifting brand visibility, taking up additional responsibilities of heading the entire Karnataka region and single-handedly contributed to business success. Moreover, by coordinating the sales team on the key performance drivers such as MJP/PJP creation, premiumization, and well-balanced territory division, I was able to boost team morale, enhance sales volumes, and raise efficiency levels in providing enhanced customer service.

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Beam Suntory
Beam Suntory
Regional Customer Marketing Manager- Customer & Trade Marketing at Beam Suntory
chicago, illinois, united states
Website
Employees
3912
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7 roles · 18 years

Vikrant Kochhar work experience

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Regional Customer Marketing Manager – North

Current

Delhi, India

  • Regional Customer Marketing Manager – North BEAM SUNTORY, India Oct 2018 – PresentI lead the overall customer marketing activities for North India encompassing of 11 states. I was selected to manage trade and brand.
  • Analyzed, identified and targeted profitable sales channel, particularly Indian Wedding customer segment and delivered consistent revenue growth.
  • Initiated and developed in-store merchandising that best fit store format and shopper profile for effective brand visibilityASM – Bangalore BEAM SUNTORY, IndiaNov 2015 – Sep 2018With Beam Suntory as ASM, I was.
  • Additionally charged with the responsibility to manage the business in Karnataka in the absence of the state head
  • Rolled-out FOTS activity and led the governance of product distribution, merchandising and workforce management
  • Instrumental for successful product launches and growth in sales using attention-grabbing visual merchandising techniques
Nov 2018 - Present

Cluster Distribution Lead

Ajmer, Rajasthan, India

  • During this tenure, I was responsible for the overall productivity and effectiveness of prepaid sales in Ajmer, Sirohi, and Pali District with 10 distributors and 2100 retail base, surpassing target expectations with a.
  • Led 10 members team and added many new towns into the sales territory, including Mount Abu, Pushkar, & Sojat
  • Hand-picked to manage Bhilwara district lead distribution expansion as an additional responsibility
Dec 2014 - Oct 2015

Assistant Sales Manager

Bongaigaon, Assam, India

  • For over 6+ years, I was associated with Idea cellular and was repeatedly recognized with recognitions and selected to lead high priority initiatives. During my tenure in Assam, I led a 17 members sales team and.
  • Leveraged revenue growth and Continuous Exceed Expectation (EE) ratings
  • Under my supervision, Assam attained 2nd highest ranking among North East region in customer base extensionAssistant Manager- Bhopal IDEA CELLULAR LTD. 2009 – 2012
  • Launched 3G services and Mobile Number Portability (MNP) in Bhopal
  • Increased turnover by implementing state-of-the-art distributor/retail channel and direct sales strategiesAssistant Manager- Betul IDEA CELLULAR LTD. 2008 – 2009Coordinated end-to-end prepaid sales promotions of Idea.
2008 - 2014 ~6 yrs
Team & coworkers

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Vikrant Kochhar education

FAQ

Frequently asked questions about Vikrant Kochhar

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What company does Vikrant Kochhar work for?

Vikrant Kochhar works for Beam Suntory.

What is Vikrant Kochhar's role at Beam Suntory?

Vikrant Kochhar is listed as Regional Customer Marketing Manager- Customer & Trade Marketing at Beam Suntory at Beam Suntory.

Where is Vikrant Kochhar based?

Vikrant Kochhar is based in New Delhi, Delhi, India while working with Beam Suntory.

What companies has Vikrant Kochhar worked for?

Vikrant Kochhar has worked for Beam Suntory, Reliance Communications, Idea Cellular Ltd, Reliance Telecom Limited, and Tata Teleservices Ltd.

Who are Vikrant Kochhar's colleagues at Beam Suntory?

Vikrant Kochhar's colleagues at Beam Suntory include Bharti Singh, Aritra Chatterjee, Keith Allen, Koji H., and Sumanta Roy.

How can I contact Vikrant Kochhar?

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What schools did Vikrant Kochhar attend?

Vikrant Kochhar holds Master'S Degree, Business Administration from Prestige Institute Of Management & Research.

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