An executive-level brand strategist, providing consulting services in branding, marketing, advertising, and sales promotion. Yielding measurable results for leading multinational FMCG brands, hospitality sector brands, pharmaceutical, industrial, automotive and realty sector brands, and IT -- maximizing efficiencies, visibility, and revenue. Drawing on over 30 years of brand communication and marketing experience acquired while working in multinational agencies in India and abroad, I am currently focused on assisting clients fundamentally transform their understanding of how value is going to get created and what brands would need to do to win in the digital age. Don’t just think digitization. Think customer centric, think customer journeys and think customer engagement.SKILL SET• Brand Audit, Research & Analysis• Brand Identity/Corporate Identity • Packaging Design• Go-to-Market Strategy development •MARCOM• Corporate Communications - Internal/External• Customer Service Strategy• CRM & CSR Program development• Change Management - Strategy & Communications• Crisis Management & Communications• Digital/New Media (e-Branding & e-Marketing)