A Successful, Creative, Timely, Cost effective, and highly Experienced, (Chicago)(Las Vegas) Freelance Creative.Extremely innovative and well versed in strategic advertising and packaging my designs are geared towards producing results by intensive research and complete client and consumer understanding. I have no ego to speak of ( creativity killer ) so directions are easily handled. Hired by Crescent Foods, Vita Foods and Raymundo's Food Group as Creative Director to produce creative solutions for their company in a multi-cultural enviroment, starting from company image, logo executions, to creating a new line of product labels and packages ( a designers dream job). I am to manage and take lead on all brand identity and packaging programs produced at the national level. According to sales with Crescent, they have increased billing and shelf space by 600% due to their new look and branding.

In charge of rebranding the company and entire line to better reflect the quality of product and to help communicate these same properties from packaging thru print and all other forms of communication.

Partner and CD of Design Resource Group. Our clients included Sears, Bravissimo, Solo Dishes, Harley Davidson, Haines, MCI, Quaker Oats, Gatorade, Snapple. My responsibilities were new client development, most Creative decisions (50/50 with partner), and oversee and manage my support staff (15), general production and final print decisions. After 5 years My partner and I parted ways and I went on my own. Accomplishments include:Naming and designing Gatorade Frost and line flavors........ $400m in first quarterDesigning Cell phone opportunities for MotorolaCreating the first new line for Solo dishesDesigning floor and shelving plans for the new Sears Craftsmen Center Designing award winning promotions and collateral materials for Quaker Oats

As Senior Product Manager/Package Designer my responsibilities were being able to establish production schedules and oversee internal and external resources as well as to direct and mange my department to produce award winning print and package designs. I was to manage and take lead on all brand identity and packaging programs produced at the national level. Develop brand identity tools and training materials for development strategy and implementation. Serve in a administrative role with all outside vendors and services. I would collaborate with sales regions and other Package or Print Designers to ensure the Brand cohesiveness. Create standards that address the needs and desires of each of our sales regions that are specific to geographic areas. I was to manage the selection of the external support staff to support the development of Design needs in a timely manner. As a Designer my creativity and innovative solutions helped manage and produce some of Quakers most effective designs. My last 2 years I was managing 40% of Quaker business by request of the various departments. Accomplishments include:Design of the First Gatorade subline..Gatorade Frost intended to bring in new revenue without main line erosion. Intended to bring in $400M in 1 year..actually made $400M in first Quarter.Redesign of Quaker Bagged Cereals ..................................$9m to $90m in 1 yearRedesign and redefinition of the Quaker brand equities (across all flavors)Updating of the Cap'n Crunch line, Life cereal line and Breakfast foods lineDesigning Kibbles'N Bits and other pet foods.Implementing NLEA’s on 2200 sku’s and taking a leadership role in the design of NLEA’s