Change ManagementRecruiting/build up of a new team in Australia and New Zealand including BDM's and Technical Specialists to help drive the Business Information Modelling software in the Architectural/Engineering space.

Powerful, affordable 3D desktop printers for professionals.Part of the senior leadership team, with responsibilities for developing the ANZ markets via resellers. Defined the go-to-market strategy, business startup, business development, partner segmentation, operational structure to grow the Formlabs ANZ footprint. Fully responsible for holding the ANZ Targets/and run through the regular forecasts calls with partners and management team.Restructured the ANZ reseller model to a Tiered VAR model and implementing a 3PL Master Distributor and grew the channel YoY with double digit growth.2020 YoY = 50%2021 YoY =52%2022 YoY = 25%2023 YTD on F/C.Actual Sell through for the Tier 2 partners was approx 70 YoY growth despite Covid.Key achievements: Won the 2021 Formlabs exclusive Rockstar Award to represent APAC and was awarded presidential trip to Puerto Rico.Increased channel by 200% and also via the resellers facilitated the ANZ region to manage to sell the most new technology sales on the Fuse SLS / powder 3d printing technology across greater APAC.

• Fully responsible for driving & directing the APAC Sales team. • Managing a group of 10 directly but also managing another 5 SEA resellers. • Working closely with the regional marketing manager to drive sales activities and campaigns in the region and in collaboration with the global VP of Sales.• Regular sales pipe reviews with the sales teams.• Also managing resellers across SEA and one being in a transition mode in Korea.• Achievements: FY18, APAC 114% YoY growth

• 2IC to APAC Sales Director.• FY18, APAC Q1, 16% YoY growth.• FY18, APAC Q1, 24% Non-Renewal YoY growth.• FY17, APAC 18% YoY growth.• FY17, Japan 98% YoY Non-Renewal sales growth.• FY17 1H, increased Japan’s renewal rates by 15% YoY to record levels.• Played a key role in APAC with change of go to market in key regions like Japan from indirect (VAR driven) model to direct model , New Zealand direct to indirect, & Korea (change of one re-seller to another). Started FY16 2H and this is an ongoing process during FY17 with on boarding of new staff.• Won the largest (direct) PO in the APAC region in FY16 and received an award for it.• Managing Monthly Sales forecasts for the region.• Managed sales targets and proactively respond to new sales opportunities. Grew sales by 23% for new business/logo in Australia direct sales FY15 and ~ 16% in FY16 for entire APAC region.• Grew New Business and Services in Australia in a declining market in the last 12 months.• Responsible for business development on Australian key accounts.• Responsible for on-boarding of all new APAC team members.• Proactively conducted and delivered FY14/FY15/FY16 Technical Roadshow seminars for VARS and customers on products and features.

Responsible for broadening and maintaining customer base and applying strategies to increase profit margin.Managing and growing existing client base and developing new business from clients across the EDA industry.Manage a couple of internal support staff and the overall customer experience within the business.Technical Sales and Pipeline management using a customer relationship management (CRM) SalesForce tool.Communicating new product developments to prospective clients and following up new business opportunities.Focused on Solution Selling.Management of Value Added Reseller in the region on sales and pipe management.Management of Inside Sales Representative.Product Customer training, face to face meeting and hosting sales conferences.

• Responsible for APAC Region which includes Australia, New Zealand, Japan, South Korea, India and South East Asia.• Particular focus is on new business development for selling Electronics Design Software and Hardware applications. • Management and nurturing of VAR (Value Added Reseller) in the region on both technical and sales expectations and be their main point of contact.• Management and delivery of technical sales which includes technical product seminars, sales product training, webinars, face to face meeting and sales forums.• Providing technical input to on-going sales activities.• Working closely with the APAC Sales Director and Senior Account Managers on strategies and new business development.• Support sales team with technical marketing copy and information. • Continually learning about new products and improving selling skills.

• Pre-sales Engineer Role • Train internal sales team• Trainer for Altium Designer PCB-Schematic Capture courses• Trainer for Altium Advanced PCB Courses• Trainer for FPGA / Embedded Altium Courses• Presenting series of Seminars on Project Management and M-CAD integration with Altium Designer.• Writing new training examples, updating training manuals and writing new material for seminars.• Technical Post and Presale support for ASIA and ANZ and assisting existing and new channel partners.

• Post and Presale support for ASIA PAC including direct with customers and South East Asian resellers.• Conducted web demonstrations over viewing Altium Designer and created material for new web training demos.• Running training courses mainly in Australia, New Zealand for customers.• Trained and underwent a series of certification modules of our current resellers in South East Asia including India, Singapore, South Korea and Malaysia. Involved also in developing part of this material.• Running technical Seminars showcasing our latest tools as well involved in developing demonstration material to run for seminars and web demonstration.

• Joined the Global Customer Care team (GCC), supporting customers in all regions of the world.• The role also involved helping out our resellers, and other regional sales and support offices • Also involved in various testing projects with R+D.

• Writing technical knowledge base items and software solutions for users.• Technical support to customers using P-CAD, Protel / Altium Designer software using community public forums and direct.• Manage various projects for beta testers and helping users of Altium Designer in testing our latest software and provided a direct link between users and our developers in providing quality feedback.

• Software, GUI, installation, manual and regression testing• Creating & using formalized test plans, testing procedures, test suites and scripts• Providing testing resources for the whole Software Engineering Center.

• Software and Hardware support for Point Of Sale systems serving the fast food industry and hotels.• Full setup, configuration, on site system installation and commissioning of computerized cash registers and back office systems. • Training users in setting up new menu programs for their POS and provide technical phone support and hardware repairs.