Viktor Hoffmann Email and Phone Number
United Kingdom
Viktor Hoffmann's Location
United Kingdom, United Kingdom
Viktor Hoffmann's Contact Details
Viktor Hoffmann work email
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Viktor Hoffmann personal email
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About Viktor Hoffmann
Experienced marketer and business development professional with a knack for customer insight-led product management and driving strategic projects.Versatile and collaborative leader with a clear sense of purpose and urgency when faced with challenges.iGaming growth strategy all-rounder, driving growth initiatives for the Gaming & Tech organisation at LeoVegas Group; part of entertainment giant MGM Resorts International.
Viktor Hoffmann's Current Company Details
Viktor Hoffmann Work Experience Details
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Director Of Gaming StrategyLeovegas GroupUnited Kingdom
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Head Of Business DevelopmentLeovegas Group Jan 2023 - PresentStockholm, Stockholm County, SeDriving and delivering strategic growth projects in the Gaming & Tech organisation with a focus on M&A and IP asset utilisation across the value chain.Responsible for Jackpots, In-house Studios and Gaming Delivery business units. -
Strategic AdvisorGameworx Oct 2021 - Jan 2023Birkirkara, Malta, MtManaging consultant at Gameworx, home of market leading betting-on-lottery brands Lotto247.com, Playhugelottos.com and Grandesloterias.com. We put the world's most life-changing jackpots within arm's reach of desire on mobile phones everywhere. -
Marketing ConsultantVhm Strategy Mar 2020 - Jan 2023VHM Strategy is a marketing consultancy for hungry iGaming brands big & small. VHM does the heavy lifting without the need for heavy spending. Strategically and tactically creating, positioning, reimagining and building online gaming, lottery and betting brands worldwide. -
Customer Lead - Uk National Lottery Winning BidAllwyn Uk Jun 2020 - Oct 2021London, GbConsulting on Customer Behaviour, Acquisition, CRM and Analytics. Area Solution Lead for Marketing Automation, AI, Data and BI. Proud team member of Allwyn's Winning Bid for the UK National Lottery License. -
Global Marketing DirectorBetconstruct Apr 2019 - Mar 2020London, England, GbGrowing the VBET brand everywhere! -
Chief Marketing OfficerAddison Global - The Creators Of Moplay Sep 2017 - Sep 2018GiI was responsible for standing up all marketing operations, infrastructure and activities for the organisation. I led the development of our challenger brand MoPlay, consumer and competitor research, sales funnel mapping, marketing communications and contact strategy, content marketing, social media, customer acquisition, retention, sponsorships and the end-to-end performance marketing measurement framework that made it all transparent and actionable. I worked closely with the product and ops teams and reported directly to the CEO.Key Achievements:-Marketing function at operational readiness, from scratch, well positioned for scale-up. Ensuring marketing at Addison Global will be a growth engine, not just a coms function.-Costed marketing plan, fully realized challenger brand and a team of industry veterans in place.-Signed multi-season sponsorship deal with Manchester United.-Performance marketing infrastructure, agency and attribution measurement capabilities all sourced and implemented on time and budget. -
CeoMarathonbet Apr 2016 - Sep 2017St Anne, Alderney, GgAs CEO of the Group I was responsible for driving the overall commercial strategy and business culture. I managed the tactical delivery of my vision to grow profits, diversify income, expand our geographical footprint, build loved features, delight customers, maximize value and future-proof legacy platforms.As CEO I developed my collaborative leadership style and learnt to follow the margin and really understand the fundamentals of the business. Key achievements:-Total GGR growth of 15% in 2016 and 14% in H1 2017 through ‘mobile-first’ vision. -Turnover, profit and mobile in-play share of profit KPIs all up 50%. -Doubled Casino GGR year-on-year, 39% growth in H1 2017. -Geographical expansion: Launched Spain and Italy, developed UK, Asia and India.-Organisational restructure and establishing new BI and PMO functions. This in turn enabled significant business culture improvements.-De-risking business critical areas of the Group and making overall corporate governance more robust. -
Chief Product OfficerPanserve Ltd Jan 2016 - Apr 2016My main take-away from my CPO tenure was the need to work collaboratively to identify, specify and prioritise features and capabilities through direct input from customers, business development, technology/architecture and my own knowledge of the domain. I was able to make better decisions through connecting teams and harnessing optimization data. I also learnt to juggle multiple projects and deadlines and making trade-offs with competing constraints.
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Head Of Product & DevelopmentPanserve Ltd Jun 2015 - Dec 2015I led the Platform, Gaming and CRM teams in iterative product and program development through a wide range of new and existing projects. As HO Product I developed and demonstrated knowledge of product management fundamentals such as requirements management, business case and user story development, ownership of prioritization and backlog grooming frameworks as well as iterative go to market principles and practises. Success came from breaking down barriers and shielding the extended team from impediments precluding them from making progress against sprints and deadlines. My effort in this space was acknowledged by the creation of the C-level position I took up.
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Head Of Crm Planning And Strategy, GamingWilliam Hill Apr 2013 - May 2015London, England, GbIn this role the main goal was to consistently deliver frictionless campaigns and intuitive user journeys. I managed a team of 10, spread over four locations, executing on average 1K campaigns/week to a DB of some 2M customers. Our work was across life stages and product verticals including Casino, Vegas, Games, Live Casino, Poker, Bingo and Scratch cards.The role gave me a deep understanding of gaming and betting customer behaviour and as a team we learned that the power of a good campaign is always in the combination of different weapons at different stages of the execution, to get the job done. -
Crm Manager, Casino, Poker & BingoWilliam Hill Mar 2013 - May 2015London, England, GbMy job was to build a robust and value-driven CRM program informed by customer insights from CRM and BI analysts, product and ops units, market research and other stakeholders and compile it into a relevant set of CRM actions. I was accountable for the results and hiring and training the people that could make it happen.I played an important part of developing customer segmentation and a campaign measurement framework that had cross-functional support. I deployed simple tools to convey the message and on-strategy narrative to demonstrate added value, thereby raising the profile of the team to the wider business.
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Client Services ManagerBwin Aug 2010 - Apr 2013Vienna, Vienna, AtI worked in the Business Development department driving out projects with marketing, product and territory teams, creating and implementing marketing initiatives that increased the number and value of players for key partners like Zynga, PMU Poker, Danske Spil and Intralot. -
Key Account ManagerGtech Interactive Oct 2007 - Aug 2010London, GbMy role as AM for several leading Scandinavian gaming brands, including Caliber Media, StMinver´s largest white label partner, gave me the skills and experience early on in my career to successfully manage multimillion-pound commercial relationships in a very competitive B2B/B2G space. The role had both commercial and operational areas of responsibility.
Viktor Hoffmann Skills
Online Gaming
E Commerce
Business Development
Online Advertising
Crm
Online Gambling
Online Marketing
Management
Strategy
Marketing
Customer Relationship Management
Marketing Communications
Agile Methodologies
Business Strategy
Leadership
Digital Marketing
B2g Marketing Strategy
Online Poker
Online Casino
Performance Reporting
Cross Functional Coordination
Campaign Strategies
Campaign Monitor
Business Relationship Management
Business Analytics
Customer Segmentation Strategy
Poker Network Ecology
Contact Strategies
Tableau
Demand Management
Talent Management
Change Management
Agile Delivery Principles
Customer Centric Team Restructure
Customer Life Stage Management
Omni Channel Marketing
Cross Selling
Agile Project Management
Agile Web Development
Gaming Product Development
B2c Marketing Strategy
Business Intelligence
B2b Marketing Strategy
Online Lead Generation
Strenght Development Inventory
Core Meetings
Business Culture
Lean Transformation
Organizational Learning
Viktor Hoffmann Education Details
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London South Bank UniversityGeneral
Frequently Asked Questions about Viktor Hoffmann
What company does Viktor Hoffmann work for?
Viktor Hoffmann works for Leovegas Group
What is Viktor Hoffmann's role at the current company?
Viktor Hoffmann's current role is Director of Gaming Strategy.
What is Viktor Hoffmann's email address?
Viktor Hoffmann's email address is vi****@****bet.com
What is Viktor Hoffmann's direct phone number?
Viktor Hoffmann's direct phone number is +350560*****
What schools did Viktor Hoffmann attend?
Viktor Hoffmann attended London South Bank University.
What are some of Viktor Hoffmann's interests?
Viktor Hoffmann has interest in Guitar, Geo Politics And Current Affairs, Politics, Science And Technology, Painting.
What skills is Viktor Hoffmann known for?
Viktor Hoffmann has skills like Online Gaming, E Commerce, Business Development, Online Advertising, Crm, Online Gambling, Online Marketing, Management, Strategy, Marketing, Customer Relationship Management, Marketing Communications.
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