As Head of the PR Committee, I lead strategic initiatives to amplify our brand presence, overseeing all public relations activities and guiding a dedicated team. I’m responsible for conceptualizing and executing campaigns, coordinating content creation, and managing media relations to ensure cohesive and impactful communication. My role involves setting objectives, streamlining workflows, and ensuring that our PR efforts align with organizational goals, enhancing our visibility and engagement with key audiences.

As a team lead, I managed a group of four, collaborating with the Head of Public Relations to develop and refine content creation strategies. I transformed these strategies into structured plans, coordinated with our media production team, and oversaw each project’s execution from concept to final delivery, ensuring our ideas came to life effectively and creatively.

As a Public Relations Consultant, I contributed as an integral member of the PR team, providing versatile support across various projects. My primary focus was on video editing, where I applied my skills to enhance and finalize content that aligned with our PR goals and brand messaging.

As Co-Founder of KoStrit, I drive the vision and strategy behind our streetwear brand, overseeing everything from design innovation to brand positioning. I collaborate with a talented team to create unique, high-quality products that resonate with our target audience and reflect urban culture. My responsibilities include managing brand development, coordinating production, and strategizing our market presence to build a strong, authentic identity. I focus on aligning our creative direction with the latest trends, ensuring that KoStrit stands out as a bold and influential player in the streetwear industry.

From an Idea to a Reality - HappyPwaa was an Educational Platform and Community that enabled scholars that enrolled in the World Scholars Cup - A Debating, Writing, and General Knowledge competition. We built a community of roughly 1000 scholars from all around the world. On our website, we had 100s of educational videos, quizzes, debate topics, community features so that any scholar could find their study-buddy.