As a CPA (Customer Planning and Activation) Manager of the Bacardi I worked with the Country Manager and Marketing Manager to build Annual Marketing Plans for the Hungarian and Slovenian market based on local market trends & insights and regional brand strategies. On a daily base I was in touch with local distributor partners (Coca-Cola Hellenic) to build best in class trade marketing activations in off-trade and deliver excellent execution in on-trade, alongside with overseeing key events, agency deliverables and budget management.

As the Group Brand Manager of the Bacardi - Martini Portfolio, I maintain brandintegrity across all company marketing initiatives and communications of theBacardi, Martini, Bombay Sapphire, Grey Goose and Patrón Tequila brands.‣ Planned, coordinated and supervised all the domestic ATL and BTL campaigns‣ Shaped key brands to flourish in a digital environment‣ Managed and understood promo + pricing strategy, identified key volume drivers‣ Successfully regained volume loss after the COVID-19 pandemic while increasing market share ‣ Launched new products to the Hungarian market‣ Organized and executed events, festivals, on trade related and off trade related activities.‣ Led marketing team

As the Customer Development Executive of South London, I supported on-tradeoutlets to increase their incremental sales while achieving business purposes.‣ Activated & represented the brand for target audience‣ Negotiated with partners to open up opportunities‣ Identified, secured & planned promo events‣ Worked closely with on-site decision makers‣ Oversaw night-life and event venue activities‣ Launched new products to the UK market

As the junior brand manager and brand assistant of Jägermeister, I planned, led andoversaw all BTL activities of the brand.‣ Managed and administered the annual budget‣ Created reports for the international HQ‣ Managed trade marketing activities‣ Assisted TV production and tracking surveys‣ Organised and supervised nightlife brand activities‣ Managed relationship with partners and stakeholders‣ Negotiated partnerships and event-based cooperations‣ Managed all social media channels

As a Student Brand Manager, I represented the brand towards students atBudapest Business School; Metropolitan University and International Business School.‣ Planned & implemented events and social activities‣ Supported corporate workflows and processes