BBP LABS LTD is a company that develops and advertises mobile entertainment apps with monetization through subscriptions and in-app purchases

Badoo, part of Bumble Inc, is one of the world’s leading dating and social networking apps, with a diverse and engaged user base of over 530 million people in 180 countries.Key Responsibilities:▪ Managing ad campaigns on Facebook Ads and SnapChat for mobile apps▪ Analyzing raw data reports from AppsFlyer and MicroStrategy to gather insights for iterative optimization▪ Planning and monitoring monthly and quarterly performance marketing budgets▪ Collaborating with the Engineering team to ensure proper traffic tracking implementation and tools improvement▪ Supporting the Brand Marketing team in marketing activities across paid media sources▪ Working with the Data Analysis and Business Intelligence team to create and maintain marketing dashboards▪ Predictive LTV modeling, and developing unique in-app events to evaluate user acquisition and its positive impact on growthKey Achievements:▪ Consistently meeting KPIs and achieving positive ROI on a large scale throughout my tenure▪ Introducing and implementing an AI generation of ad creatives that increased budget spending and led to improved performance and revenue for the company▪ Collaborating with external agencies to build Facebook API dashboards, saving time for team members and improving overall team efficiency▪ Significantly improving spending amount through a continuous process of campaign optimization.