Viktor Zaiets Email & Phone Number

Kyiv City, Ukraine

Kyiv, Kyiv City, Ukraine

- Strategizing and spearheading the digital agency advertising business from clients side.- Successfully grew advertising billing by 4x in first 2 yrs.- Clients from various fields, both international and local companies - FMCG, food retail, ecom, banks and financial organizations, pharma, cars, household appliances and electronics, drogerie, real estate.

Kyiv City, Ukraine

- Operational management of the agency and the team.- Development of a development strategy for 3 years with the definition of strategic directions - the development of websites and mobile applications, digital advertising, reputation management and PR.- Recruitment and development of a team of specialists in areas.- Development and implementation of a new.

• Creating and implementation strategy for the restaurant launch to the market.
• Calculating business plan and payback period for investor.
• Development and implementation media strategy of social media:- teaser campaign for the restaurant launch to the market;- communication and PR strategy;- Operational plan for every 2 months business going.
• Coordination operations of an institution:- budgeting and planning for 1 year;- formation of effective index margins and pricing;- organizing and conducting procurement;- change and update the menu according to the.

Ukraine

• Strategic objectives:
• Defined the target audience of the banking business. Researched and brought targeted communication channels for effective interaction with TA.
• Developed marketing strategy - communication strategy, brand positioning and products ad.
• Developed and brought to the market new businesses (brands): Mosquito - a virtual mobile operator. FIDOTRADE - platform for small and medium enterprises. DECA insurance - insurance products for individuals and.
• Developed naming, logo design for new businesses and positioning platforms.
• Systematized matrix holding FIDO brands in terms of sub-brands, diversified brands and brands from graduation.Digital marketing:

• Key areas of responsibility during the work at Energobank were defined in marketing activities, brand management, budgeting, report preparation for management team, internal communications, CSR projects.
• Budget structured on the yearly perspective.
• Brand positioning developed (brand claim, brand essence, brand values).
• Coordinated cross functional work of creative agency, media house, research agency.
• Marketing strategy developed and realized:- target audience definition for retail and corporate businesses, develop marketing mix, marketing plan preparation.
• Cooperated with retail business, small medium business, large corporate business, Private banking in case of new products development and promotion.

• Key areas of responsibility during the work at Swedbank were defined in budgeting, brand management, marketing and advertising activities, studies, report preparation for management team, marketing strategy.
• Brand positioning developed (brand claim, brand essence, brand values) and implemented.
• Coordinated cross functional work of creative agency, media house, research agency which includes:- yearly scope of work preparation, briefings, operational plans drawing and realization.
• Marketing strategy developed and realized:- target audience definition for retail and corporate businesses, develop marketing mix, marketing plan preparation.
• Cooperated with retail business, small medium business, large corporate business, international desk clients in case of new products development and promotion.
• Developed and launched marketing programs (ATL/BTL/TTL) to meet business growth and profit objectives.

• Key areas of responsibility during the work at Bank Forum Commerzbank Group were defined in TA definition, advertising policy defining, budgeting, brand management, marketing activities, studies, outlets support. More.
• Marketing studies data analyzed (general studies, competitors outlook, customers’ survey, brand performanceindicators study, product testing, location study, segmentation, cities attractiveness).
• Brand structure designed, i.e. values, essence, promise.
• Marketing strategy developed and implemented (positioning, marketing-mix, resource allocation).
• Marketing operational plan prepared and executed:- ATL/BTL campaigns, corporate events, sponsorship project, web-page support;- budgeting and spend administrated;- marketing tools effectiveness analyzed.
• Banks branches (390 outlets) supervised in marketing&advertising issues.

-Participated in sales planning, monitoring and plans adjustment.-Weekly reports process introduction to control sales plans fulfillment.-Drew up monthly taxes reports.