Viktor Zaiets Email & Phone Number

Kyiv City, Ukraine

Kyiv, Kyiv City, Ukraine

- Strategizing and spearheading the digital agency advertising business from clients side.- Successfully grew advertising billing by 4x in first 2 yrs.- Clients from various fields, both international and local companies - FMCG, food retail, ecom, banks and financial organizations, pharma, cars, household appliances and electronics, drogerie, real estate, construction companies. For instance, Coca-cola, Watsons (Rossmann), Metro C&C (Makro), Pernod Ricard, Winner automotive, Yves Rocher, Stellantis, KredoBank (PKO Bank Polski), Uklon, Eldorado, Polpharma.- Leadership of team accountable for business development, delivery and implementation of complex consumer and business customer functionality.- Speeches and publications: Ua dgtls, Best Marketing Practices by Effie awards, International expoforum FORECH, International marketing business academy trainer, TOP 10 most read longreads on MMR (Generations topic).- Diversification of the client portfolio through 60% shares of two large clients up to 30% by attracting new clients.- Defining what service support is needed to hit the marketing and business targets, finding resources.Internal growth for a collaborative approach across department, e.g.: strategy, media advertising, context advertising, analytics, programmatic for innovative and disruptive digital advertising initiative.- Re-launched client service approach.- Launched self monetization approach to all digital campaigns.- P&L management.- Built data-driven digital advertising capabilities for clients digital activities.- Search for new technological tools and solutions for clients.- Campaigns planning and optimize based on clients KPIs.- Сlient service team management and supervising (coaching, hiring).

Kyiv City, Ukraine

- Operational management of the agency and the team.- Development of a development strategy for 3 years with the definition of strategic directions - the development of websites and mobile applications, digital advertising, reputation management and PR.- Recruitment and development of a team of specialists in areas.- Development and implementation of a new business strategy in order to attract a portfolio of clients.

• Creating and implementation strategy for the restaurant launch to the market. • Calculating business plan and payback period for investor.• Development and implementation media strategy of social media:- teaser campaign for the restaurant launch to the market;- communication and PR strategy;- Operational plan for every 2 months business going.• Coordination operations of an institution:- budgeting and planning for 1 year;- formation of effective index margins and pricing;- organizing and conducting procurement;- change and update the menu according to the seasons;- organizing and conducting training sessions for administrative staff and waiters;- developmnet and implementation of effective sales system;- development and implementation of accounting and performance as waiters as halls;- development of motivation system for personnel.Key achievements:- market launch a new restaurant;- receiving awards best restaurant opening and best restaurant according Afisha 2014;- achieving an audience in 11 400 fans on Facebook page and access to the category leaders for 4 months of activity.

Ukraine

Strategic objectives :• Defined the target audience of the banking business. Researched and brought targeted communication channels for effective interaction with TA.• Developed marketing strategy - communication strategy, brand positioning and products ad.• Developed and brought to the market new businesses (brands): Mosquito - a virtual mobile operator. FIDOTRADE - platform for small and medium enterprises. DECA insurance - insurance products for individuals and companies. Pay Force - direction of the business transaction based on a set of cards with loyalty programs. 365credit - instant online credit card for individuals of any bank users.• Developed naming, logo design for new businesses and positioning platforms.• Systematized matrix holding FIDO brands in terms of sub-brands, diversified brands and brands from graduation.Digital marketing:• Developed and implamented unique digital mechanics for the implementation of business KPIs.• Developed and implemented media strategy (definition channels relevant to TA) - organic search, banner and contextual advertising, SEO, Youtube promotion, teaser, RTB, call tracking, remarketing, mail marketing, A/B testing.• Prepared technical tasks and IT data flow.• Developed funnel online sales channels to attract clients.• Key KPIs: CPM, CPC, CPA, integration with contact centre for the transaction, integration with CRM for agreement, conversion to purchase. Campaign management using GA, YM.FIDOMARKET - ecommerce project• Conducted platform audit based on the methodology of check-list and expertise to improve all areas:- Information structure; - Design interaction; - Usability; - Design; - Sales funnel; - Technical base.• Developed operational plan started from launch and coordinated the project team with 40 people.• Developed structure and design market place.• Synchronized market place with the base CRM, B2, Transmaster, FICO, Siebel.

Key areas of responsibility during the work at Energobank were defined in marketing activities, brand management, budgeting, report preparation for management team, internal communications, CSR projects. • Budget structured on the yearly perspective. • Brand positioning developed (brand claim, brand essence, brand values).• Coordinated cross functional work of creative agency, media house, research agency.• Marketing strategy developed and realized:- target audience definition for retail and corporate businesses, develop marketing mix, marketing plan preparation.• Cooperated with retail business, small medium business, large corporate business, Private banking in case of new products development and promotion.• Developed and launched marketing programs (ATL/BTL/TTL) to meet business growth and profit objectives.• Developed and realized internal communication policy.• Corporate social responsibility projects developed and realized.

Key areas of responsibility during the work at Swedbank were defined in budgeting, brand management, marketing and advertising activities, studies, report preparation for management team, marketing strategy development. More detail about key functions:Budget structured and spends controlled on the yearly basis according to financial department requirements.• Brand positioning developed (brand claim, brand essence, brand values) and implemented.• Coordinated cross functional work of creative agency, media house, research agency which includes:- yearly scope of work preparation, briefings, operational plans drawing and realization.• Marketing strategy developed and realized:- target audience definition for retail and corporate businesses, develop marketing mix, marketing plan preparation.• Cooperated with retail business, small medium business, large corporate business, international desk clients in case of new products development and promotion.• Developed and launched marketing programs (ATL/BTL/TTL) to meet business growth and profit objectives.• Prepared and provided the social corporate responsibility programs.• Conducted strong cooperation between Swedbank in Ukraine and Swedbank AB (Group level) in marketing planning and activities, monthly report preparation.

Key areas of responsibility during the work at Bank Forum Commerzbank Group were defined in TA definition, advertising policy defining, budgeting, brand management, marketing activities, studies, outlets support. More detail about key functions:• Marketing studies data analyzed (general studies, competitors outlook, customers’ survey, brand performanceindicators study, product testing, location study, segmentation, cities attractiveness).• Brand structure designed, i.e. values, essence, promise.• Marketing strategy developed and implemented (positioning, marketing-mix, resource allocation).• Marketing operational plan prepared and executed:- ATL/BTL campaigns, corporate events, sponsorship project, web-page support;- budgeting and spend administrated;- marketing tools effectiveness analyzed.• Banks branches (390 outlets) supervised in marketing&advertising issues.• Monthly status report prepared.• Interacted with Business departments.• Liaised with suppliers: creative agencies, media houses, production companies, research agencies.• Managed team of four people in strategic marketing division.

-Participated in sales planning, monitoring and plans adjustment.-Weekly reports process introduction to control sales plans fulfillment.-Drew up monthly taxes reports.