Viktoria Basheeva Email & Phone Number

Dubai, Ae

Dubai, Ae

Москва, Москва, Россия

•Leading of the TH and CK Menswear development by managing the distribution strategy of the brand;•Developing the collection from sketches to sales campaigns and product adaptation on the market;•Managing the business partner’s portfolio by implementation product segmentation for offline and online channels;•Leading the sale activities on seasonal bases to franchise and wholesale channel;•Monitoring and updating forecasts due to sales trends, merchandise availability and other… Show more •Leading of the TH and CK Menswear development by managing the distribution strategy of the brand;•Developing the collection from sketches to sales campaigns and product adaptation on the market;•Managing the business partner’s portfolio by implementation product segmentation for offline and online channels;•Leading the sale activities on seasonal bases to franchise and wholesale channel;•Monitoring and updating forecasts due to sales trends, merchandise availability and other changes in the business;•Responsible for merchandise division performance, recommends revisions to the merchandise plan/forecast based on sound analysis and ensures corrective actions are implemented. In season re-planning and re-stocking;•Analyzing product performance on a department, classification and style level and initiating style level markdowns to ensure sell through meetings turnover goals;•Creating the preliminary buy budget for each franchise door based on target received and historical data;•Managing merchandising strategies with cross functional teams( CS, Product Creation and Marketing) Show less

Moscow

•Leading of the TH Menswear development by managing the distribution strategy of the brand;•Developing the collection from sketches to sales campaigns and product adaptation on the market;•Managing the business partner’s portfolio by implementation product segmentation for offline and online channels;•Leading the sale activities on seasonal bases to franchise and wholesale channel;•Monitoring and updating forecasts due to sales trends, merchandise availability and other changes… Show more •Leading of the TH Menswear development by managing the distribution strategy of the brand;•Developing the collection from sketches to sales campaigns and product adaptation on the market;•Managing the business partner’s portfolio by implementation product segmentation for offline and online channels;•Leading the sale activities on seasonal bases to franchise and wholesale channel;•Monitoring and updating forecasts due to sales trends, merchandise availability and other changes in the business;•Responsible for merchandise division performance, recommends revisions to the merchandise plan/forecast based on sound analysis and ensures corrective actions are implemented. In season re-planning and re-stocking;•Analyzing product performance on a department, classification and style level and initiating style level markdowns to ensure sell through meetings turnover goals;•Creating the preliminary buy budget for each franchise door based on target received and historical data;•Managing merchandising strategies with cross functional teams( CS, Product Creation and Marketing) Show less

Москва, Москва, Россия

Lead the course "Operational Management in Retail Companies in the Fashion Industry" for the Master Program "Management and Marketing in fashion industry" 2021/2022Lead the course "Trade marketing and e-com merchandising" for the Master Program "Management in the retail" 2022/2023

Москва

• Planning and participation in buying Sandro: analytics on planned KPI, analysis of trends and market; forming budgeting for each season and control of its execution; maintaining feedback on collections and communication with HQ • Analytics for season (calculation of the minimum reserves, making weekly replenishments from France, stock management) • Weekly and monthly sales analysis and sales forecasting; competitor analysis (price, product, fabrics, understanding trends);• The… Show more • Planning and participation in buying Sandro: analytics on planned KPI, analysis of trends and market; forming budgeting for each season and control of its execution; maintaining feedback on collections and communication with HQ • Analytics for season (calculation of the minimum reserves, making weekly replenishments from France, stock management) • Weekly and monthly sales analysis and sales forecasting; competitor analysis (price, product, fabrics, understanding trends);• The formation of a product matrix by category;• Control of payments and shipments;• Development and implementation of annual marketing plan and marketing activities;• Maintaining the perfect stock in every boutique;• Translation and adaptation of the policy of the brand in Russian market;• Preparation and leading the product trainings for staff each season; Show less

• Planning and participation in buying Sandro&Maje&Claudie Pierlot: analytics on planned KPI, analysis of trends and market; forming budgeting for each season and control of its execution; maintaining feedback on collections and communication with HQ • Analytics for season (calculation of the minimum reserves, making weekly replenishments from France, stock management) • Weekly and monthly sales analysis and sales forecasting; competitor analysis (price, product, fabrics, understanding… Show more • Planning and participation in buying Sandro&Maje&Claudie Pierlot: analytics on planned KPI, analysis of trends and market; forming budgeting for each season and control of its execution; maintaining feedback on collections and communication with HQ • Analytics for season (calculation of the minimum reserves, making weekly replenishments from France, stock management) • Weekly and monthly sales analysis and sales forecasting; competitor analysis (price, product, fabrics, understanding trends);• The formation of a product matrix by category;• Control of payments and shipments;• Development and implementation of annual marketing plan and marketing activities;• Maintaining the perfect stock in every boutique;• Translation and adaptation of the policy of the brand in Russian market;• Preparation and leading the product trainings for staff each season; Show less

• Search potential partners and negotiating with them;• Strategy development of model “market place” and improvement KPI;• Approval and conclusion the contract, controlling the conditions of its implementation;• Execution of KPI according to assortment policy on the number of SKUs, ABC-categories and brand mix;• Organization of selection of company’s goods, photo shooting and display of goods, control the quality and deadlines;• Develop together with partners special… Show more • Search potential partners and negotiating with them;• Strategy development of model “market place” and improvement KPI;• Approval and conclusion the contract, controlling the conditions of its implementation;• Execution of KPI according to assortment policy on the number of SKUs, ABC-categories and brand mix;• Organization of selection of company’s goods, photo shooting and display of goods, control the quality and deadlines;• Develop together with partners special, limited collections and collaboration of goods;• Carrying out the marketing activities on site and attract partners to actively participate in events and promotions;• Regulation and price controlling;• Analysis of brand sales based on daily and weekly reports; Show less

• Analysis of brand sales based on daily and weekly reports;• Analysis customer trends and competitor activities;• Carrying out marketing activities ;• Communication with brands since their appearance in Department Store• Supporting promo activities;• Management of loyalty programs for customers and store employees;• Development and implementation of regulations and rules of work in a department store;• Monitoring compliance with trade regulations;• Management… Show more • Analysis of brand sales based on daily and weekly reports;• Analysis customer trends and competitor activities;• Carrying out marketing activities ;• Communication with brands since their appearance in Department Store• Supporting promo activities;• Management of loyalty programs for customers and store employees;• Development and implementation of regulations and rules of work in a department store;• Monitoring compliance with trade regulations;• Management the merchandising strategy for drive sales• Training the staff according to company's policy Show less

• Analysis of seasonal trends and sales dynamics;• Forecasting sales and preparation of marketing plans;• Price monitoring of competitors;• Analysis of pricing policy (price controls purchasing and realizable);• Comparative analysis on the range and level of competitors' prices;• Analysis of promo activities;• Management of stock;• Communication with suppliers (Asia, Europe) for different questions;

• Formation of assortment structure;• Analysis of the implementation of the sales plan;• Making reviews about fashion trends, price monitoring of competitors;• Implementation of the search and purchase of samples;• Preparation budget plan;• Analysis and forecasting fashion trends, taking into account the specifics of Russia;• Preparation for seasonal shop staff training materials about the new collections

Fashion Business, 5

Activities and Societies: Research based on finding new opportunities in UK fashion industry Analysis of economic and social trends.

Master Of Science (Ms), Marketing/Marketing Management, Strategic Marketing

Activities and Societies: 2012 - Consulting project for Nielsen Objective: Development of employer brand strategy 2012 - Project.

Bachelor'S Degree, Business Administration, 3.8/4

Bachelor'S Degree, Business Administration, 4.8/5