Viktoria Basheeva Email & Phone Number

Dubai, AE

Москва, Москва, Россия

• Leading of the TH and CK Menswear development by managing the distribution strategy of the brand;
• Developing the collection from sketches to sales campaigns and product adaptation on the market;
• Managing the business partner’s portfolio by implementation product segmentation for offline and online channels;
• Leading the sale activities on seasonal bases to franchise and wholesale channel;
• Monitoring and updating forecasts due to sales trends, merchandise availability and other… Show more
• Monitoring and updating forecasts due to sales trends, merchandise availability and other changes in the business;

Moscow

• Leading of the TH Menswear development by managing the distribution strategy of the brand;
• Developing the collection from sketches to sales campaigns and product adaptation on the market;
• Managing the business partner’s portfolio by implementation product segmentation for offline and online channels;
• Leading the sale activities on seasonal bases to franchise and wholesale channel;
• Monitoring and updating forecasts due to sales trends, merchandise availability and other changes… Show more
• Monitoring and updating forecasts due to sales trends, merchandise availability and other changes in the business;

Москва, Москва, Россия

Lead the course "Operational Management in Retail Companies in the Fashion Industry" for the Master Program "Management and Marketing in fashion industry" 2021/2022Lead the course "Trade marketing and e-com merchandising" for the Master Program "Management in the retail" 2022/2023

Москва

• Planning and participation in buying Sandro: analytics on planned KPI, analysis of trends and market; forming budgeting for each season and control of its execution; maintaining feedback on collections and.
• Analytics for season (calculation of the minimum reserves, making weekly replenishments from France, stock management)
• Weekly and monthly sales analysis and sales forecasting; competitor analysis (price, product, fabrics, understanding trends);
• The… Show more
• The formation of a product matrix by category;
• Control of payments and shipments;

• Planning and participation in buying Sandro&Maje&Claudie Pierlot: analytics on planned KPI, analysis of trends and market; forming budgeting for each season and control of its execution; maintaining feedback on.
• Analytics for season (calculation of the minimum reserves, making weekly replenishments from France, stock management)
• Weekly and monthly sales analysis and sales forecasting; competitor analysis (price, product, fabrics, understanding… Show more
• Weekly and monthly sales analysis and sales forecasting; competitor analysis (price, product, fabrics, understanding trends);
• The formation of a product matrix by category;
• Control of payments and shipments;

• Search potential partners and negotiating with them;
• Strategy development of model “market place” and improvement KPI;
• Approval and conclusion the contract, controlling the conditions of its implementation;
• Execution of KPI according to assortment policy on the number of SKUs, ABC-categories and brand mix;
• Organization of selection of company’s goods, photo shooting and display of goods, control the quality and deadlines;
• Develop together with partners special… Show more

• Analysis of brand sales based on daily and weekly reports;
• Analysis customer trends and competitor activities;
• Carrying out marketing activities;
• Communication with brands since their appearance in Department Store
• Supporting promo activities;
• Management of loyalty programs for customers and store employees;

• Analysis of seasonal trends and sales dynamics;
• Forecasting sales and preparation of marketing plans;
• Price monitoring of competitors;
• Analysis of pricing policy (price controls purchasing and realizable);
• Comparative analysis on the range and level of competitors' prices;
• Analysis of promo activities;

• Formation of assortment structure;
• Analysis of the implementation of the sales plan;
• Making reviews about fashion trends, price monitoring of competitors;
• Implementation of the search and purchase of samples;
• Preparation budget plan;
• Analysis and forecasting fashion trends, taking into account the specifics of Russia;

Fashion Business, 5

Activities and Societies: Research based on finding new opportunities in UK fashion industry Analysis of economic and social trends.

Master Of Science (Ms), Marketing/Marketing Management, Strategic Marketing

Activities and Societies: 2012 - Consulting project for Nielsen Objective: Development of employer brand strategy 2012 - Project for.

Bachelor'S Degree, Business Administration, 3.8/4

Bachelor'S Degree, Business Administration, 4.8/5