Gaming marketing specialist with experience in marketing PC, Console and VR games.Experience in strategy planning, budget handling, and negotiation with platforms(Steam, Nintendo, PlayStation, Xbox, MetaQuest) and keys/DRM-free distributors.I also have experience working on numerous marketing channels, including Paid Advertising (Reddit Ads, Twitter Ads, Facebook Ads, Google Ads), Influencer marketing, Social Media, Community, Steam Page Optimization, Email Marketing, and promotional materials.For my additional projects, I'm a marketing teacher for game dev newcomers and a mentor for women wanting to enter the IT industry, specifically game development. When I'm not working, I'm a cake maker, skateboarding lover, and game player when not working. I found the first two activities as hobbies a couple of years ago and believe that they make my life more balanced; gaming has been a big part of my life since my youth. I love to share my experience and knowledge that can impact results with my team and my mentees.Do not hesitate to connect with me if you need some support, advice, guidance, or just a chat :)
-
Publishing ProducerWeappy Apr 2023 - PresentCyprus -
Chief Marketing OfficerArcadia Vr Nov 2021 - Mar 2023London, Uk- Managing a marketing team - Curating marketing of developed and future games - Creating marketing plans and release roadmaps - Building communications between developers and marketing - Planning the ads campaigns, influencers campaigns, etc. - Negotiating with representatives of platforms, journals, influencers, etc. -
Teacher Of MarketingSkillbox Mar 2021 - Jan 2023Moscow, Moscow City, RussiaGamebox is an incubator of the young game development teams created by Skillbox.- Teaching students basic marketing and project management.- Holding webinars about the content plan, marketing plan, pitching game to a publisher, etc.- Providing feedback on game builds and promo materials. -
Mentor In Game DevelopmentPlayport Accelerator May 2022 - Sep 2022Mentoring game development teams
-
Head Of Console Games PublishingHerocraft Game Developer & Publisher Jul 2020 - Oct 2021Kaliningrad, Russia- Assembled a team consisting of QA, CMM/SMM, PR, UA, and Account managers.- Selected projects eligible for publishing.- Created marketing plans and release roadmaps, built communications between developers and departments within the company, and organized work with outsourcing. - Negotiated with Sony PlayStation, Microsoft, and Nintendo Switch representatives and managed accounts related to these platforms. - Published Marble Duel and Under the Jolly Roger on Xbox One and Xbox Series X|S, Odysseus Kosmos, and his Robot Quest and Under the Jolly Roger on Nintendo Switch, Warhammer 40,000: Space Wolf on Xbox One and Xbox Series X|S. - Developed the new games for Oculus Quest 2. -
Business Operation Manager - GamesHuawei Mar 2020 - Jun 2020Moscow, Russia- Kept and created communication and relationships with local gaming companies (CIS region companies)- Analyzed Google Play/Apple App Store - Featured games in Huawei AppGallery - Organized campaigns to promote games: Lords Mobile, Free Fire, and Perfect World Mobile- Created the content for social media and PR channels to promote campaigns in Russian and English -
Head Of Console Games PublishingHerocraft Game Developer & Publisher Mar 2019 - Mar 2020Kaliningrad, Russia- Searched for projects eligible for publishing and establishing communication with the developers of those projects. - Created marketing plans and release roadmaps, building communications between developers and departments within the company, and organizing work with outsourcing when it was necessary. - Established a partnership with representatives of Sony PlayStation and Nintendo Switch, and managing corporate accounts related to these platforms. - Published of Warhammer 40,000: Space Wolf and Hyperforma on Nintendo Switch and Marble Duel and Under the Jolly Roger on Sony PlayStation 4. -
Pc & Console Business Development ManagerHerocraft Aug 2017 - May 2019Kaliningrad, Russia- Carried out the management of the corporate account on Steam, which included communication with Valve representatives, pricing, sales planning and analysis, bundles and cross-promotional campaign organization, preparation of announcements and publications, work with curators, and launch of beta tests. - Formed up marketing and activity plans for projects, designed concepts for marketing materials and page design for products, wrote technical projects for the artists and designers, maintained supporting documentation, worked directly with project teams, testing, support, porting and design departments, as well as with outsourcing. - Prepared and conducted streams on Twitch and Steam, developed the landing page of the Odysseus Kosmos and His Robot Quest, ensured the participation of the company's projects in various events: Warhammer 40,000: Space Wolf - Skull for the Skulls Throne (Games Workshop), Tempest - Pirate Planet for Steam Summer Sale (Valve). - Organized PIRATE ‘AAAAR!’ BUNDLE and TIME TRAVEL BUNDLE with other developers such 2K(Sid Meier's Pirates!), and Tasharen Entertainment Inc(Windward) and Headup (The Inner World)- Established contacts with potential partners, participated in conferences and business trips, built business relations and ensured the conclusion of agreements with publishers, partners, and additional distribution channels (shops, websites, aggregators).- Managed corporate accounts on Steam, GOG, Humble Bundle, Microsoft, DLH.net, Itch.io, Amazon, Sony PlayStation, Nintendo Switch, etc. -
Assistant EconomistGazprom Ugs May 2016 - Nov 2016Калининградская Область, Россия
Viktoria Lapteva Skills
Viktoria Lapteva Education Details
-
Political Science And Government -
Political Science And Government -
Skillbox Online UniversityUnity Game Development
Frequently Asked Questions about Viktoria Lapteva
What company does Viktoria Lapteva work for?
Viktoria Lapteva works for Weappy
What is Viktoria Lapteva's role at the current company?
Viktoria Lapteva's current role is Publishing Producer.
What schools did Viktoria Lapteva attend?
Viktoria Lapteva attended Балтийский Федеральный Университет Им. И. Канта, Turun Yliopisto - University Of Turku, Балтийский Федеральный Университет Им. И. Канта, Skillbox Online University.
What skills is Viktoria Lapteva known for?
Viktoria Lapteva has skills like Pc Games, Business Development, Teamwork Projects, Teamwork, Sales Management, International Relations, Business To Business, Console Games, Unity3d, International Sales, International Business, Account Management.
Who are Viktoria Lapteva's colleagues?
Viktoria Lapteva's colleagues are Alexander Ananyev, Sergei Kolokolnikov, Vladislav Meleschenko, Ilya Yanovich, Yuri Sergeichik, Alexey Loktionov, Ruslan Levytskyi.
Not the Viktoria Lapteva you were looking for?
-
-
Viktoria Lapteva
Ukraine2gmail.com, voliacable.com -
Viktoria Lapteva
Russia -
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial