Your Tribe is a custom multi-platform digital marketing agency specializing in lead generation for local businesses. We help lifestyle oriented businesses in the health and beauty, fitness and well being, and travel industries to grow their client base. We offer custom photography and videography in our advertising for a more authentic experience, better message delivery, and stronger branding. _________________________________________________________________________☑ Key… Show more Your Tribe is a custom multi-platform digital marketing agency specializing in lead generation for local businesses. We help lifestyle oriented businesses in the health and beauty, fitness and well being, and travel industries to grow their client base. We offer custom photography and videography in our advertising for a more authentic experience, better message delivery, and stronger branding. _________________________________________________________________________☑ Key Contributions►● Planning successful digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising● Maintaining effective social media presence across all digital channels● Successful Lead generation via Facebook ads, Google AdWords, and Instagram● Stronger branding & more personalization via custom photography & videography● Monitoring social media for company mentions and engaging with customers where relevant. Show less

I evaluate the current performance of the business and find ways to help the business reach its full potential. I do this by analyzing the business's objectives, immediate as well as distant goals, and a thorough brand and persona analysis. Based on these, I help the business devise a social media content strategy and help with the execution._________________________________________________________________________☑ Key Contributions►● Helped small to medium sized businesses find and… Show more I evaluate the current performance of the business and find ways to help the business reach its full potential. I do this by analyzing the business's objectives, immediate as well as distant goals, and a thorough brand and persona analysis. Based on these, I help the business devise a social media content strategy and help with the execution._________________________________________________________________________☑ Key Contributions►● Helped small to medium sized businesses find and implement solutions to help them grow, including competitor research, UVP development, and branding● Content strategy► Developed marketing strategies and solutions after understanding the client’s business, unique needs and goals ● Developed successful marketing plans consisting of mainly inbound marketing● Wrote Engaging content► blogs, web site copy, social media posts Show less

I took over the roles of the VP of Marketing and the Copywriter. I was in charge of marketing planning; planning and executing campaigns from start to finish including all the copywriting; editing; blogging; SEO; business development; ad sales and positioning of ads. The campaigns were mostly retention based including welcome back offers for past subscribers, upsells, and cross-sells. _________________________________________________________________________☑ Key Contributions►I… Show more I took over the roles of the VP of Marketing and the Copywriter. I was in charge of marketing planning; planning and executing campaigns from start to finish including all the copywriting; editing; blogging; SEO; business development; ad sales and positioning of ads. The campaigns were mostly retention based including welcome back offers for past subscribers, upsells, and cross-sells. _________________________________________________________________________☑ Key Contributions►I spent a lot of my time copywriting and editing sales letters, maintaining a daily blog, and brainstorming new campaign and business development ideas. ● Replaced the prior VP of Marketing, and the Copywriter● Marketing plan and strategy development● Streamlined and systematized outdated processes● Created and executed digital and direct mail marketing plan and strategy● Wrote, edited, and designed digital and print sales copy● Managed content for a daily blog – sourcing, editing, SEO & posting● Managed Google Ads campaigns and keyword research● A/B split testing and continually optimizing campaigns● Business development: researched and spearheaded list rental campaign (for print), represented company at annual trade show & negotiated cross-promo deals Show less

As Advertising Sales for Investor's Digest of Canada, I sold ad space, prospected, negotiated rates, and determined positioning. As a Customer Service Representative, I managed clients' accounts, sold publications based on individual interest and need, solved problems and ensured customer retention and satisfaction by building and maintaining excellent relationships. _________________________________________________________________________☑ Key Contributions►● Sold ad space,… Show more As Advertising Sales for Investor's Digest of Canada, I sold ad space, prospected, negotiated rates, and determined positioning. As a Customer Service Representative, I managed clients' accounts, sold publications based on individual interest and need, solved problems and ensured customer retention and satisfaction by building and maintaining excellent relationships. _________________________________________________________________________☑ Key Contributions►● Sold ad space, negotiated rates, prospected for new clients, and decided on positioning● Maintained very good client relations with advertisers and publication subscribers alike by listening, and keeping good notes and tailoring products to their specific needs for best possible ROI● Coordinated campaigns between all internal departments and advertising clients, keeping all parties informed eve-ry step of the way, meeting timeliness and ensuring overall success● Sold investment advice newsletter subscriptions based on individual investment style and need, providing excellent Customer Service● Responsible for damage control and client retention Show less