Viktoria Sims Email & Phone Number

- Screening and fulfilling all media requests- Writing pitch letters, press releases, and client communiqués- Assisting in the planning and execution of events, press trips, and media tours- Assembling monthly client status reports- Maintain regular direct contact with clients and journalists- Develop and maintain editorial/journalistic/media contacts, including in all new media- Build understanding and knowledge of the client's businesses and their competitiveenvironments- Actively participate in/contribute to the development of client PR plans and projects- Demonstrate the ability to effectively develop a full range of written and new media materialsincluding press releases, blog posts, and reports- Implementation of media events, briefings, press trips, etc.- Facilitate teamwork by delegating and involving junior staff members and interns whenpossible- Develop an understanding of various research methods; coordinate internal andexternal resources in implementing research projects- Knowledge of social media with the creativity to implement and present ideas andsuggestions to client teams

New York City Metropolitan Area

- Update press kits and materials as needed by team/client- Assist with the drafting and distribution of press releases, e-blasts, pitches, social media posts and reports- Assemble media briefing documents/presentations as required for client visits and media appointments. - Respond to media inquiries and image requests - Pitching client stories to media both proactively and reactively- Assist with coordination of group and individual press trips – including travel schedules, drafting budget estimates for approval, assembling trip kits and reproducing press kits- Event planning: RSVP lists, creating media briefing books, media profiles, gathering materials and assembling gift bags and collateral, press kit assembly- Coordinate internal and external resources in implementing research projects

New York City Metropolitan Area

- Work collaboratively with account team members in our headquarters NYC office- Tracking, maintaining, and securing clips- Coordinating and attending client and media meetings- Compiling and distributing monthly PR reports- Proactive, reactive, and follow-up pitching as necessary- Conducting proactive research for clients- Updating and maintaining client press materials- Building and updating media lists and distribute press releases and pitches- Coordinating travel arrangements- Regularly researching trends and current events- Providing administrative support (answering phones, mailing and packaging, and support at events)

Remote

- Understanding KPI’s and defining them specifically for the individual client- Collaborating with designers or copywriters to provide attractive and informative campaigns- Monitoring all social media content - Tracking the performance of the campaign- Tracking SEO to optimize campaign content

Remote

- Create content and lead web design for the agency’s new winery microsite on Wordpress. - Updated and re-wrote content of the agency’s existing website pages including main pages like Website Design & Development, Reputation Management, Content Marketing, etc.- Managed full scope of social media marketing for both high- and low-profile clients.- Support the lead Digital Marketing Associate for social advertising requests by clients.- Develop and maintain content creation for SEO blogs for the agency’s main website. - Assist the CEO directly with KPI reporting for high-profile clients on a regular basis.

- Cross-trained in several positions: Barista, Dining Room, Line Production, and more.- Utilized my strong communication and customer service skills to offer the best and accurate service- A team player with the commitment to serving the guests and creating the warm and friendly atmosphere- Worked in a fast-paced environment which strengthened my multitasking skills- Managed stock for the barista supplies and other areas of the line

New York, United States

StarShine Magazine was one of the first online entertainment resources of its kind back in the early 2000s. This digital resource is dedicated to bringing back positivity and entertainment to the forefront by cutting through today's extremely social and political climate.- Wrote articles for the digital edition of StarShine, on various pop culture topics including stories, reviews, and interviews for the music, movie, television, and book industries.- Reported directly to the Founder/Editor-In-Chief on a weekly basis to brainstorm and plan content ideas, considering reader or audience appeal.- Gathered multimedia components, conducted research and interviews for each article.

New York, United States

- Created and managed website and social media accounts for the film “A More Perfect Union.” - Designed content, scheduled posts on SMM platform to yield maximum reach and engagement.- Applied for production grants, scholarships, and awards opportunities on behalf of the film. - Assisted projects ranging from the Film’s website redesign, to research on audiences andcompetitors and writing press releases for casting announcements.- Collaborated with other employees and interns to establish brand voice and film style guide.

Brooklyn, New York

Ten Ton Studio is a full-service photography studio and event space in the heart of the Brooklyn Navy Yard. While quickly becoming a coveted venue space for private events, weddings, and celebrations, it has also hosted notable publications such as Vogue, National Geographic, The New Yorker, New York Magazine, and Conde Nast. - Conducted research on possible clientele and renters for the studio.- Created and sent emails, postcards, and flyers to production agencies, photographers,fashion magazines.- Managed the promotion of the studio on social media platforms.- Oversaw photo- and video-shoots, and provided ad hoc executive assistance functions to thestudio owner.- Organized photography equipment room; scheduled meetings for studio owner and clients.

New York, New York

Araks is a fashion brand that consciously crafts lingerie, swimwear, and ready-to-wear. They are committed to taking care of their community and the planet, which is seen throughout their business processes. Woven into everything they do is the idea of loving the way women are naturally and the perfectness in what that is.- Assisted in choosing swim and lingerie selections to be featured in top fashion publications, including Instyle and Marie Claire, and annual brand photo publications.- Coordinated all outbound client samples and products; maintained stock in sample closet. - Coordinated account press, mailing, distribution, and various events and press appointments.- Worked with the marketing team to develop social strategy; managed posting schedules andanalytics for the brand’s social media pages and emails; assisted in website maintenance.- Developed and maintained media lists and editorial calendars; monitored mentions in the news.

Deer Park, New York

PacSun, also known as Pacific Sunwear, is a retail clothing brand that sells lifestyle apparel, footwear, and accessories designed and targeted to teens and young adults.Working at PacSun helped to further my knowledge of customer interaction. Here, I welcomed and assisted guests with any requests for the store's products. Other tasks that were required of me were to do restock and reorganizing of the whole selling floor, as well as dealing with shipment and the stock room. I was also a lead cashier during my shifts which provided me with POS skills and sharpened my financial literacy skills.

Hauppauge, New York

Castella Imports Inc. manufactures and distributes food products. The Company offers bread crumbs, coffees, fruits, oils and vinegars, flavors, extracts, peppers, sauces, seafood, spices, and vegetables.- Sorted and photographed various products for various corporate brochures and catalogs- Select suitable backgrounds for product shots and collaborate with creative directors in order to align with creative regulations.- Staying up to date with the latest image editing software, i.e. using Adobe Lightroom for editing of product shots.