Viktoria Wallner Email & Phone Number

Gothenburg, Se

Working tightly with companies to analyze their brand position and organization with the aim to recharge their brand communication, marketing and organization, across all departments, markets and key channels.

Viared, Borås, Se

Headed up the global brand communication and activation across multiple channels such as; PR, Event (Corporate & Consumer facing), Exhibitions, SoMe, Influencers, Retail, Email Marketing and Advertising.Responsible for inspiring and securing brand excellence across all markets.

Västra Frölunda, Vastra Gotaland County, Se

Responsible for the Group's Brand Portfolio strategy, global go to marketing strategy across all markets, channels and multiple target audiences. Managing the creative Inhouse team developing content marketing tools for all brands, markets and channels.

Se

Sr Communication Strategy Director of the city’s external communication and city branding, managing the relationship between municipals, companies and offices within the city of Gothenburg’s ownership. Developed new communication principles, praxis and guidelines for the city of Gothenburg.

Gothenburg, Se

Was recruited to grow Forsman & Bodenfors' international business. Driving New Business and managing international accounts across all channels for brands like: Dolce & Gabbana (Milan), Mondelez, Marabou (Zürich) Georg Jensen, (CPH), Boots (London), Pernod Ricard (London), Varner Gruppen (Oslo), A-Z by Zlatan (Sthlm/Oslo/Paris), Fischer Sports (Inssbruck). One of the most awarded agencies in the world and awarded for the projects above with New York Film Festival, ESTA, EPICA, Golden Egg… etc

Herzogenaurach, De

Global Creative Director Puma Brand Marketing involved driving the strategic creative direction and concepts for all marketing initiatives, across all brand categories and markets.Heading up the internal Creative & Production Teams. Strong partnership with Global Consumer insights, Global Retail Marketing and Digital as well as key regions/markets globally (with a focus on Japan, China, US, Europe and Latin America).Managing multiple agency relationships and responsible for the development of all key global campaigns and marketing tools – across all channels. Creative Direction and & Managing of large global production across all channels and all types of content; film, video, tv, photography, social etc.

Pembroke, Bm

(Short term contract while on gardening leave)Responsible for developing the Global marketing strategy and plan as well as the strategic growth model for one of Bacardi’s most successful premium brands – Bombay Sapphire Gin. Including the development of the Brand Bible, Consumer Segmentation, Distribution Plans, Brand Communication and Marketing Investment Strategies across all growth stages / market. Working in close collaboration with key markets, global consumer insights and finance to identify key indicators and strategies.Responsibilities: In depth Market & Consumer Insights Analysis, Financial Analysis, Brand Health Analysis, Market growth analysis, Development of Key Marketing Investment Plans across the brand’s growth stages.

Boston, Ma, Us

Headed up Reebok's Global Marketing & Communication team (65 people) across all brand categories; Sport of Fitness, Running, Basketball, Yoga and Lifestyle. Responsible for developing the brand marketing strategy, communication concepts, campaign activation plans and the development of all creative assets across all channels and platforms. Aligning cross functional teams as well as cross markets (in a highly complexed global organisation from global to market).Responsibilities: Global Brand Communication Strategy – Transitioning the brand into fitness, launching a new collection and campaign around Reebok-CrossFit partnership.Creative Leadership across multiple agencies, Campaign planning across all channels (PR, Global Event (consumer) Global Event (corporate), Social, Media, Digital, Content Mrkt, eMarketing, eCRM, Retail (own stores and whole sales), Exhibitions etcBudget Management of content production, Media plus allocation to local markets. Multiple Agency ManagementReported to Global Brand President and CMO. Managing a team of 65 people with 10 direct reports, Category Marketing Directors, Media & Brand Engagement, Retail Marketing & Visual Merchandising, Store Concept & Design, Corporate & Consumer PR, Digital & Innovation

Boston, Ma, Us

Recruited to drive the Digital Transition across all platforms and tools. Siucessfully rebuilt and developed Reebok's Global Digital Brand Marketing team. Successfully re-launched Reebok’s new brand site and eComm doubling the time spent and conversion rate.Built Reebok’s Social Media strategy and team. Established content marketing. Led successful projects to integrate Social Media and PR. Initiated and led digital innovation projects together with the product innovation team.

Foreign was one of the most awarded creative digital agency with a base in Stockholm, Sweden, working with large global brands such as adidas Global Brand Marketing, H&M and IKEA.Viktoria was a the co-founder and Managing Partner and Sr Group Client Director and key account director of the adidas accounts.- Managed staff and large international teams as well as partner agencies- Senior Group Account Director for large global consumer brands - CFO of Foreign 2002 - 2005. held a profit margin on over 30% during these years- Managed and coached the project management team

Abel&Baker was the largest digital agency in Sweden with offices in Stockholm, gothenburg, Malmö, Helsinki, London and Paris, with clients like, Nokia, Microsoft and MTV.- Senior Account Director on a Global and Nordic market for clients like adidas, MTV, Nokia - New Business Development- Strategic Planning

Starlet de Lux was one of the most awarded creative agencies and was bought up by Abel&Baker 2001.- Senior Account Manager for large brands within entertainment and telecom industry such as Telia, Kanal5, Global Wire, Channel 4 UK.

Shout Advertising is a cross functional advertising based in gothenburg.Account Manager and Account Planner for clients like Liseberg (Nordic), Siemens (Nordic), Västrafik, Intersport, Tibrokök

Ba, Marketing Management

Advanced Planning, Brand Stategy, Brand Management, Account Planning

Master'S Degree, Business Economics & Marketing Management

Fashion Design Introduction, Fashion Design & Drawing

Master'S Degree, Business, Management, Marketing

Business & Marketing Management