Viktoriia Gordeeva Email & Phone Number

Moscow, Moscow City, Russia

• At OK.ru, Russia's 2nd largest social network with monthly audience of 37mln users, I led a bunch of important projects.:
• Expanded and restructured team from 9 to 14 members, remodeled hiring process
• Established sub-teams with their own leaders, groomed from individual analysts
• Developed training course on analytics for non-analysts to develop data-driven culture
• Worked closely with HR to build employer brand through meetups, speaking at conferences, and publishing articles
• Implemented new processes where lacking, including quarterly planning, logging and improved product prioritization

Moscow, Russia

During my time as an individual contributor at OK I've made the following achievements:- Implemented a data-driven approach for multiple product teams, transforming their analytical processes from occasional ad-hoc analysis to a consistent metric-driven strategy. This included the introduction of A/B testing for new feature launches.- Ensured data.

Moscow, Russia

- Developed a Churn Prediction Model with an F1-score of 78% for the positive class using CatBoost and Keras, enhancing customer retention efforts.- Created a profit prediction model for shops, achieving a total bias of just 3% with Prophet, enabling better KPI setting for the commercial department.- Automated the workplace of managers, implementing an "on.

Moscow, Russia

- Conducted 33 Annual Consumer Surveys for the Corporate Segment in Russia and 6 in Hungary, with participant numbers ranging from 100 to 3000.- Developed an approach for gathering feedback (yearly and daily) and created questionnaires for Facilities Management services in Russia.- Managed occasional surveys and the Hotline project, analyzing complaints.

Пермский Край, Россия

• Monitoring and analysis of the market, analysis of the competitive environment;
• Development, maintaining, monitoring and evaluation of trade marketing activities effectiveness (BTL, promotions, incentive programs for all distribution channels, etc.);
• Sales analysis (sales analysis by category, brand, product, marketing channels, regions, dynamics and trends assessment, forecasting), improving sales efficiency;
• Conduction of qualitative and quantitative marketing researches, such as customers and partners satisfaction, etc.;
• Analysis of Internet marketing and strategies effectiveness;
• Marketing activities budgeting;

Пермский Край, Россия

• Monitoring of competitors activities;
• Market evaluation;
• Market segmentation;
• Creating customers profiles and gathering customers insights;
• Development of customers acquiring strategies;
• Pricing;

Пермский Край, Россия

• Planned and managed schedule and scope of the project.
• Managed and controlled schedule and quality of the festival, with 17 theaters participants and more than 10 performances a day.

Bachelor'S Degree, Finance

Activities and Societies: Debate Team

Postgraduate Degree, Marketing Research & Analytics