Viktoriia Gordeeva Email & Phone Number

Moscow, Ru

Moscow, Moscow City, Russia

At OK.ru, Russia's 2nd largest social network with monthly audience of 37mln users, I led a bunch of important projects.:• Expanded and restructured team from 9 to 14 members, remodeled hiring process• Established sub-teams with their own leaders, groomed from individual analysts • Developed training course on analytics for non-analysts to develop data-driven culture• Worked closely with HR to build employer brand through meetups, speaking at conferences, and publishing articles• Implemented new processes where lacking, including quarterly planning, logging and improved product prioritization• Introduced practice of quarterly holdouts/holdbacks for more precise evaluation of cumulative impact on metrics• Enhanced mathematical component of A/B testing framework with the help of my team• Worked closely with cross-functional teams and main stakeholders to ensure data-driven product decisions.

Moscow, Russia

During my time as an individual contributor at OK I've made the following achievements:- Implemented a data-driven approach for multiple product teams, transforming their analytical processes from occasional ad-hoc analysis to a consistent metric-driven strategy. This included the introduction of A/B testing for new feature launches.- Ensured data consistency for product teams, unifying logging across platforms and developing optimal data schemes for new features.- Mentored and onboarded 4 new analysts, assisting them in understanding our infrastructure and establishing relationships with their product managers.- Conducted educational lectures on A/B testing for diverse audiences, including product analysts, managers, data scientists, and developers.- Established a proactive KPI monitoring system, alerting product managers daily about KPI changes and deviations.- Conducted 10-20 weekly A/B tests, working on improving the current testing system and managing network effects.- Led machine learning projects (Spark + Python + Java + TeamCity), including user behavioral segmentation, business user classification, churn prediction, and smaller projects like new user A-ha moment and spam probability detection.- Handled ad-hoc analytics, dashboard creation, ETL calculations, among other tasks.

Moscow, Russia

- Developed a Churn Prediction Model with an F1-score of 78% for the positive class using CatBoost and Keras, enhancing customer retention efforts.- Created a profit prediction model for shops, achieving a total bias of just 3% with Prophet, enabling better KPI setting for the commercial department.- Automated the workplace of managers, implementing an "on the fly" task generation and prioritization system using Python, optimizing workflow efficiency.- Designed and implemented a certification system logic for agencies working with the Market using Python, improving partner management.- Led B2B services development analytics, including KPI setting, project prioritization, research, ad-hoc analytics, and automated reporting using Python, SQL, and JavaScript.- Built the data logging structure and B2B reports for the "Supercheck" app, considering B2B tasks and user analytics with Python and SQL.- Automated quarterly external reporting using Python and VBA, streamlining processes and reducing manual effort.- Created automated reporting and dashboards for B2B analytics with Python, SQL, JavaScript, and Tableau, enabling data-driven decision-making.

Moscow, Russia

- Conducted 33 Annual Consumer Surveys for the Corporate Segment in Russia and 6 in Hungary, with participant numbers ranging from 100 to 3000.- Developed an approach for gathering feedback (yearly and daily) and created questionnaires for Facilities Management services in Russia.- Managed occasional surveys and the Hotline project, analyzing complaints and developing recommendations every two months.- Performed 5P Competitors analysis and contributed to the Client Insight segment.- Standardized services by creating briefs for new or existing service development, identifying key aspects influencing consumer satisfaction using statistical models, and participating in food program development, financial model calculation, and sales-package creation.- Developed operational guides, outlining key aspects of services, risks, potential developments, and Must/May/Must Not rules.- Conducted sales analysis using SQL for loyalty program development, evaluation, and creating a statistical database for service standardization.- Implemented digital solutions, such as the Happy or Not project for daily feedback gathering and a mobile application.

Пермский Край, Россия

• Monitoring and analysis of the market, analysis of the competitive environment;• Development, maintaining, monitoring and evaluation of trade marketing activities effectiveness (BTL, promotions, incentive programs for all distribution channels, etc.);• Sales analysis (sales analysis by category, brand, product, marketing channels, regions, dynamics and trends assessment, forecasting), improving sales efficiency;• Conduction of qualitative and quantitative marketing researches, such as customers and partners satisfaction, etc.; • Analysis of Internet marketing and strategies effectiveness;• Marketing activities budgeting;• Analytical reports preparation;• POS-materials development.

Пермский Край, Россия

• Monitoring of competitors activities;• Market evaluation;• Market segmentation;• Creating customers profiles and gathering customers insights; • Development of customers acquiring strategies; • Pricing;

Пермский Край, Россия

• Planned and managed schedule and scope of the project.• Managed and controlled schedule and quality of the festival, with 17 theaters participants and more than 10 performances a day.

Bachelor'S Degree, Finance

Activities and Societies: Debate Team

Postgraduate Degree, Marketing Research & Analytics