Viktorija Plotinskaya Email & Phone Number

Moscow, Russian Federation

Moscow, Moscow City, Russia

- Marketing planning – events, PR, advertising and promo, on-line marketing etc.- Marketing budgeting- Execution of marketing plan/strategy- Implementation of global marketing standards (branding and Corporate identity) across the entire organization- Creation of promotional communications (print, electronic, news media and etc.)- Local website administrator- Coordination and management of the company's exposure in social media- Press release creation- Development of customer case studies\​success stories- Market research, analytics etc.

Moscow Region, Russian Federation

Marketing projects management with key suppliers of IT market (Enterprise segment and personal systems: Avaya, Huawei, IBM, Lenovo, Microsoft, Panasonic, etc.): – Development and implementation of various marketing initiatives, ATL, BTL, TTL. – Organization of mono- and multi-vendor events in Russia and abroad: exhibitions, conferences, trainings, equipment demo shows designed to increase customer loyalty and generate demand (event planning, control of creative part (concept development control, setting goals to copywriters, designers), logistics (transfer + accommodation), budgeting and budget spending for project control). – Development of joint marketing quarterly / annual plans, further control and execution of budget expenditures. – Investments effectiveness evaluation. – Active participation in the company's annual general planning and strategic issues determining marketing approach to customers of different business segments (Retail, Industry, Energy, Telecom, SMB, financial and public sector). – Partner / customer needs study, determining necessary marketing program, monitoring timely execution of the program, applying analytical calculations and provide quarterly reports / management plans on the basis thereof.

Responsibilities and functions: – Marketing of new products – Product line management – Pricing – Sales forecasting – Conducting analytical information about competitors – Market research, analysis of trends and competition – Organization of meetings and negotiations with vendors, distributers, mobile operators and retail chains. – Preparation and carrying of presentations – New products launch for Russian market – ATL and BTL planning and organization – Work with mobile operators MTS and Beeline and retail chains I-ON, RTK etc. – Product localization

Master, International Business And Law

Bachelor, International Business Management And Business Administration

International Training Programme In Business "International Certificate"

German Language