Viktorija Usika Email and Phone Number
I’m motivated and forward-thinking marketing specialist and product owner with 10+ years of experience in a marketing and IT product management. My experience and area of expertise includes: business research and analysis, product development, marketing strategy development, workflow planning and managing, forming a team of developers, UI/UX design, Web and mobile development, SMM and digital marketing, video production, optimization, CRM and CMS modelling, software testing and debugging.
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OwnerUsykpro 2019 - Present -
Line ProducerLocmele Productions Jan 2019 - 2021Locmele productions - is a team of passionate video producers owned by Julia Locmele, which are helping individuals, SME’s and large corporations to address their advertising needs in today’s dynamic business environment. Our main creative office opened up in Riga, Latvia back in 2009, and since then we have delivered 500+ video projects in 13+ countries and ensured content in 15+ languages all over the world. -
Company OwnerBig Bang Motion Jan 2016 - 2021We make your dreams come true using creative video solutions. At Big Bang Motion we translate your business ideas into video content that will be broadcast on the appropriate media channels and shown to your target market. Over the years of our existence, we have implemented many projects and have become partners and friends of many companies working in various business fields. Our team produced more than 500 successful projects over 18 countries. Thanks to the coordinated work of our team, the use of modern strategies, the latest technologies and creative solutions, we easily realize dreams of our customers in life and leading them to excellent results. -
Product OwnerLawact Llc Jul 2020 - Oct 2020Responsible for: understanding business requirements, including specific rule sets and business logic. Understaning customer behavior patterns on the site/app in terms of navigation, search, engagement using data analysis to develop strategies to optimize customer experience and maximize demand. Managing the overall customer UI/UX design thinking and best practices. Creating team of developers, including: frontend, backend, auto and manual testers, designers and marketing managers. Managing workflow, oversee and develop team, and work with a team to build high-quality site/app that support the business. Collaborating on strategic direction for web and mobile, develop product features and release roadmap for all of our web properties in management of its end-to-end lifecycle.
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Manager Product DevelopmentDynatech Latvia Sep 2017 - Jan 2018Riga, LatviaResponsible for: managing a team of developers and daily work with other departments, main projects management, desktop and mobile website and profit-bringing landing development for world markets (Asia, Africa, Middle East, USA, Latin America and Europe), new CTA features development and implementation, analyze landings and features performance and suggest improvements (based on Google Analytics, Hotjar and inside analysis), landing and features AB tests development and after-test analysis, new tools development and implementation to working processes. -
Marketing Project ManagerDyninno Travel Technologies Jan 2013 - Sep 2017Riga, LatviaResponsible for: managed advertising budgets over, main projects management, desktop and mobile website and profitbringing landing development for world markets (Africa, Asia, Middle East, USA, Latin America, Oceania, Europe and CIS), social media accounts managin (Facebook, Google+, Twitter, LinkedIn & Instagram), social media trends and competitors monitoring, suggest new ways to attract prospective customers and followers via paid and non-paid advertising, plan and design email marketing campaigns, develop and implement SMS marketing campaigns, create email and phone databases for leads generation, plan and create online and print newspaper campaigns, keeps promotional materials ready by coordinating requirements with other departments and partners, analyze campaigns performance and suggest improvements (based on Google Analytics, Hotjar, Yandex and inside analytics), report on leads and sales revenue generated by Social Media, Newsletters, SMS and Newspaper campaigns, stay up-to-date with changes in all social platforms ensuring maximum effectiveness, suggest new ways to attract prospective customers.
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Marketing/Project ManagerKrūza Llc 2011 - 2012Riga, LatviaResponsible for: internal and external advertisement plan based on monthly budget, planning advertising campaigns on Radio and TV, scenarios preparation for commercial advertising, visual advertising in-store and out-store, monthly “KRUZA” newspaper preparation (promo-products selection, coordination with suppliers, mock-up preparation with designer, manage printing process, distribution), websites and e-shop developing, manage website and e-shop content, plan special offers and promotions, update information on website and e-shop, negotiating with suppliers about promos and possible cooperation in advertising campaigns, presentation and events, social media accounts management.
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International Relations Manager“Horeca Media” Ltd. 2009 - 2011EuropeResponsible for: marketing research, marketing strategy development, SMM, PR, drive public relations, events organization, help businesses enter to Latvian market.
Viktorija Usika Skills
Viktorija Usika Education Details
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International Marketing -
Btec National Diploma In Business
Frequently Asked Questions about Viktorija Usika
What company does Viktorija Usika work for?
Viktorija Usika works for Usykpro
What is Viktorija Usika's role at the current company?
Viktorija Usika's current role is Product Development & Marketing | Owner at USYK.PRO.
What schools did Viktorija Usika attend?
Viktorija Usika attended University Of The West Of Scotland Uws, University Of West London.
What are some of Viktorija Usika's interests?
Viktorija Usika has interest in Traveling, Psychology, Marketing And Business, Equestrian Sport.
What skills is Viktorija Usika known for?
Viktorija Usika has skills like Marketing, Management, Market Research, Project Planning, Business Strategy, Social Media Marketing, Online Advertising, Negotiation, Team Leadership, Marketing Strategy, Advertising, Marketing Communications.
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