Viktoriya Kravchenko

Viktoriya Kravchenko Email and Phone Number

Founder | Marketing PRO | Supporting SMEs' owners to build & maintain a systematic marketing | Making your export plans clear and applicable to achieve @ Export Business Development Group (EBDG)
Viktoriya Kravchenko's Location
Lisbon Metropolitan Area, Portugal
Viktoriya Kravchenko's Contact Details

Viktoriya Kravchenko work email

Viktoriya Kravchenko personal email

n/a
About Viktoriya Kravchenko

 15+ years in sales, marketing, trade marketing and operations T-shaped marketer with deep expertise in strategy, analytics, people behavior, storytelling Developed and implemented marketing & PR strategies for B2B, IT and B2C markets; export markets entry strategies for B2B manufacturers.KEY EXPERTISEPROJECT MANAGEMENT OF CROSS-FUNCTIONAL TEAMS / INTERCULTURAL TEAMS Managed fast online B2C product launch to India market: including researches, operations and shift from Nordic (Iceland) to Indian markets. Launched 2 CRMs: Innovations Management system and trade marketing excellence. Ensured communication with stakeholders and budget management. Organized and was a promotion lead of 1st International Conference in Procurement & Supply Chain in Kyiv (Jun’2019) and 1st international procurement conference in Ukraine (Nov 2014), ~200 pax. Organized, promoted and shifted from offline to online 2nd International Conference in Procurement & Supply Chain (October’2020) in 2020 lockdown year. Organized 2 big corporate events (~200 pax) in Turkey & Georgia and dozens of smaller ones in Ukraine. Managed teams up to 70 people.MARKETING & OPERATIONS, from strategy development to content creation and team management 11 yrs.+ of managerial experience Developed marketing strategies and lead-generation eco-systems for B2B in consulting, IoT, web development, market entry strategies for machine-building, glass facades manufacturing, travel industry; implemented them in B2B & travel business. Developed products, and products | services positioning.COMMUNICATIONS 8+ years in internal communication within sales & marketing structures 6+ years in external communication Developed and implemented marketing & PR strategies for B2B and B2C markets. Digital expertise: social media (SMM), paid advertising (Google, Facebook, LinkedIn, etc.), search engine optimization (SEO), outbound & internal e-mail marketing, promo campaigns planning and execution (multichannel) to maximize sales; Referral programs, online catalogues, etc. Localized IT-tool for psychometric investigation#Operations #Innovation #ChangeManagement #FMCG #Marketing #TradeMarketing #Strategy #Digital #PerformanceMarketing

Viktoriya Kravchenko's Current Company Details
Export Business Development Group (EBDG)

Export Business Development Group (Ebdg)

View
Founder | Marketing PRO | Supporting SMEs' owners to build & maintain a systematic marketing | Making your export plans clear and applicable to achieve
Viktoriya Kravchenko Work Experience Details
  • Export Business Development Group (Ebdg)
    Export Marketing Maven
    Export Business Development Group (Ebdg) Sep 2023 - Present
    View
  • Ipsm Procurement
    Co-Founder
    Ipsm Procurement Jan 2018 - Present
    Kyiv
    We help business owners to find lost profits in procurement and supply chain.We work with companies of different sizes and different industries, united by the desire to make their own purchases transparent and understandable. Managing costs is just as important as developing sales. The faster sales grow, the more closely you need to monitor the growth of purchasing costs.What IPSM doesFIND LOST PROFITS through procurement audit and cost analysis, we estimate potential losses and find lost profitsOPTIMIZE COSTS IN THE SUPPLY CHAIN through procurement audit, portfolio analysis and category management, we do reduce our clients’ company costsORGANIZE PROCESSESWe find, analyze and rebuild non-optimal processes at any level in procurement: from specifications and tenders preparation to support of contract executionFIND FRAUD AND CORRUPTIONWe make procurement procedures as transparent as possible and prevent corruptionSome OF My Results in Brief:± Participated in 4 projects of supply function assessment & changes implementation for Ukrainian companies with ~60% recommendations were implemented: manufacturers, IT companies, retail.± Developed & implemented marketing & PR strategy, brief results: developed products (offline & online), launched website + attracted 1 B2B client on 2nd month, social media, organized a profitable conference, implemented omnichannel lead generation system, raised awareness about this niche topic -procurement & supply chain - from scratch, promo KPIs (followers, subscribers, SEO, first page on Google, etc.) + publications in media.± Organized and was a promotion lead of 1st International Conference in Procurement & Supply Chain in Kyiv (Jun’2019) with 30% of gross profit.± Organized, promoted and shifted from offline to online 2 International Conference in Procurement & Supply Chain (October’2020) with 10% of gross profit in 2020 lockdown year.
    View
  • Crossculture Academy - Change.Project Gmbh
    Partner In Ukraine And Eastern Europe
    Crossculture Academy - Change.Project Gmbh Jun 2015 - Present
    Ukraine
    Business area - cross-cultural communication enhancement.Trainings, consulting, problem solving in multinational teams.My areas of responsibility:Strategic and tactical promotion on Ukraine market.Marketing & PR supportNew business development Work with clients
    View
  • Cmc-Ukraine
    Expert In Markerting & Export Strategy
    Cmc-Ukraine Apr 2022 - Jul 2023
    Full Project Name“Business Development Services provided to Ukrainian MSME in crisis due to the ongoing war” that is part of the project “Promoting economic participation of vulnerable groups including internally displaced persons in Ukraine” implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) DescriptionI implemented consulting services for 21 SMEs with the following results:- 16 developed roadmaps for searching foreign clients,- 12 developed export plans and / or marketing strategies,- 12 developed roadmaps to improve the marketing / sales process- 12 developed to enhance customer experience / lead generation- 10 developed roadmaps to enhance brand communication / brand marketing communications.
    View
  • Nda Gambling Company
    Head Of Marketing
    Nda Gambling Company Jan 2021 - Aug 2021
    Cyprus
    As marketing head I was responsible for online product launch to India market.It was a fast shift from Iceland to India so I had to parallel several processes: * market, customer research in India, product-market-fit test, hypothesis developement & check * study gaming, betting and gambling markets as it was a product at the junction of these sectors * develop marketing & PR strategy for India, including acqusition, retention, influencers, * lead CRMs launch from marketing side for acqusition, retention & affiliates * develop marketing & product metrics and approve them with the board & C-level, * expand marketing team up to 10 peopleSome results in 4 months dynamics:* registrations growth per month - from 800 to 2000 * acquistion cost per registration : media buying - from $18 to $5, influencers ~ $10
  • Ua2Eu / Export From Ukraine To European Union
    Founder, Export Marketing Consultant
    Ua2Eu / Export From Ukraine To European Union Feb 2015 - Apr 2020
    Ukraine
    Responsibilities:1. EU export marketing & sales strategy development for the clients.2. Potential clients search in Europe & UK.3. Provide support in export marketing strategy development.I successfully completed projects in B2B (machine building), IT, FMCG inductries:* Developed and implemented marketing & PR strategies.* Digital expertise: social media (SMM), paid advertising (Google, Facebook, LinkedIn, etc.), search engine optimization (SEO), outbound & internal e-mail marketing, promo campaigns planning and execution (multichannel) to maximize sales; Referral programs, online catalogues, etc.
    View
  • Siegel Human Resource Ltd.
    Partner, Business-Trainer & Consultant In Ukraine & Eastern Europe
    Siegel Human Resource Ltd. Apr 2013 - Jan 2018
    1. Strategic area:Marketing & PR startegy development, new product development.New business development: new contacts generation, direct sales to B2B clients, account management.Work with partners.2. Mkt & PR execution:Online media support, SMMProduct promotion.Day-to-day marketing support of Siegel & partners'​ products.People management.3. Trainings & consulting area:Trainings conductingNew trainings developmentSolutions for clients' issues development
    View
  • Jti
    Regional Trade Marketing Manager
    Jti Dec 2010 - Jul 2012
    • Set monthly tactical objectives for Field force based on company strategy and Trade Marketing & Marketing departments’ input.• Participated in trade marketing strategies development; identify areas for business improvement.• Led cross-functional projects.
    View
  • Jt International Company Ukraine
    Posm Logistics Manager
    Jt International Company Ukraine Mar 2010 - Dec 2010
    • Managed the process of POSM proper storage and transportation on national & regional levels; analysis and ensuring proper stock-levels, cost efficiency.• Ensured internal procedures on warehousing / transportation compliance, initiated and implanted changes if required. Built and maintained partnership with the service suppliers.• Managed the company internal innovations system deployment.
    View
  • Jt International Company Ukraine
    Trade Channels Supervisor
    Jt International Company Ukraine Oct 2005 - Feb 2010
    • Strategic planning: analysis and forecasting of trade channels evolution, JTI and competitors performance within channels• Developed retail segmentation approach, visit optimization approach, elaborated retail census criteria.• Developed field operations regular reporting, KPIs and targets establishment.
    View
  • Jti (Japan Tobacco International)
    Personal Assistant To Sales Director
    Jti (Japan Tobacco International) Jul 2004 - Oct 2005
    View
  • Regals
    External Economics Relationships Manager
    Regals Jan 2003 - Jun 2004
    Achievements & Results: Concluded 2 new international contracts (France & Russia) with further shipments Organized clear process of export & import procedures to diminish contingency impact  Did 1st market study of metal furniture industry for the company

Viktoriya Kravchenko Skills

Market Research Trade Marketing Marketing Fmcg Competitive Analysis Market Analysis Project Management Cross Functional Team Leadership Segmentation Strategic Planning Brand Management Strategy Customer Insight Marketing Research Forecasting Project Planning Business Analysis Cross Cultural Management Fast Moving Consumer Goods Digital Marketing Retail Psychology People Oriented Cross Functional Coordination Field Operations Logistics Management English Psychotherapy Psychological Assessment E Commerce Seo Siebel 7.x Export Customer Relationship Management Business Intelligence Event Management Leadership Social Media Marketing Training International Business Management Consulting Business Strategy Marketing Strategy Negotiation Business Development Marketing Management Business Planning Sales Management Product Development Team Management

Viktoriya Kravchenko Education Details

Frequently Asked Questions about Viktoriya Kravchenko

What company does Viktoriya Kravchenko work for?

Viktoriya Kravchenko works for Export Business Development Group (Ebdg)

What is Viktoriya Kravchenko's role at the current company?

Viktoriya Kravchenko's current role is Founder | Marketing PRO | Supporting SMEs' owners to build & maintain a systematic marketing | Making your export plans clear and applicable to achieve.

What is Viktoriya Kravchenko's email address?

Viktoriya Kravchenko's email address is vi****@****ail.com

What schools did Viktoriya Kravchenko attend?

Viktoriya Kravchenko attended Chartered Institute Of Marketing, Ukrainian Umbrella Association Of Psychotherapists, Pre-Azov State Technical University, Mariupol, Visionest Institute.

What are some of Viktoriya Kravchenko's interests?

Viktoriya Kravchenko has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Arts And Culture, Health.

What skills is Viktoriya Kravchenko known for?

Viktoriya Kravchenko has skills like Market Research, Trade Marketing, Marketing, Fmcg, Competitive Analysis, Market Analysis, Project Management, Cross Functional Team Leadership, Segmentation, Strategic Planning, Brand Management, Strategy.

Not the Viktoriya Kravchenko you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.