Viktoriya Kravchenko Email & Phone Number

Kyiv

We help business owners to find lost profits in procurement and supply chain.We work with companies of different sizes and different industries, united by the desire to make their own purchases transparent and understandable. Managing costs is just as important as developing sales. The faster sales grow, the more closely you need to monitor the growth of purchasing costs.What IPSM doesFIND LOST PROFITS through procurement audit and cost analysis, we estimate potential losses and find lost profitsOPTIMIZE COSTS IN THE SUPPLY CHAIN through procurement audit, portfolio analysis and category management, we do reduce our clients’ company costsORGANIZE PROCESSESWe find, analyze and rebuild non-optimal processes at any level in procurement: from specifications and tenders preparation to support of contract executionFIND FRAUD AND CORRUPTIONWe make procurement procedures as transparent as possible and prevent corruptionSome OF My Results in Brief:± Participated in 4 projects of supply function assessment & changes implementation for Ukrainian companies with ~60% recommendations were implemented: manufacturers, IT companies, retail.± Developed & implemented marketing & PR strategy, brief results: developed products (offline & online), launched website + attracted 1 B2B client on 2nd month, social media, organized a profitable conference, implemented omnichannel lead generation system, raised awareness about this niche topic -procurement & supply chain - from scratch, promo KPIs (followers, subscribers, SEO, first page on Google, etc.) + publications in media.± Organized and was a promotion lead of 1st International Conference in Procurement & Supply Chain in Kyiv (Jun’2019) with 30% of gross profit.± Organized, promoted and shifted from offline to online 2 International Conference in Procurement & Supply Chain (October’2020) with 10% of gross profit in 2020 lockdown year.

Ukraine

Business area - cross-cultural communication enhancement.Trainings, consulting, problem solving in multinational teams.My areas of responsibility:Strategic and tactical promotion on Ukraine market.Marketing & PR supportNew business development Work with clients

Full Project Name“Business Development Services provided to Ukrainian MSME in crisis due to the ongoing war” that is part of the project “Promoting economic participation of vulnerable groups including internally displaced persons in Ukraine” implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) DescriptionI implemented consulting services for 21 SMEs with the following results:- 16 developed roadmaps for searching foreign clients,- 12 developed export plans and / or marketing strategies,- 12 developed roadmaps to improve the marketing / sales process- 12 developed to enhance customer experience / lead generation- 10 developed roadmaps to enhance brand communication / brand marketing communications.

Cyprus

As marketing head I was responsible for online product launch to India market.It was a fast shift from Iceland to India so I had to parallel several processes: * market, customer research in India, product-market-fit test, hypothesis developement & check * study gaming, betting and gambling markets as it was a product at the junction of these sectors * develop marketing & PR strategy for India, including acqusition, retention, influencers, * lead CRMs launch from marketing side for acqusition, retention & affiliates * develop marketing & product metrics and approve them with the board & C-level, * expand marketing team up to 10 peopleSome results in 4 months dynamics:* registrations growth per month - from 800 to 2000 * acquistion cost per registration : media buying - from $18 to $5, influencers ~ $10

Ukraine

Responsibilities:1. EU export marketing & sales strategy development for the clients.2. Potential clients search in Europe & UK.3. Provide support in export marketing strategy development.I successfully completed projects in B2B (machine building), IT, FMCG inductries:* Developed and implemented marketing & PR strategies.* Digital expertise: social media (SMM), paid advertising (Google, Facebook, LinkedIn, etc.), search engine optimization (SEO), outbound & internal e-mail marketing, promo campaigns planning and execution (multichannel) to maximize sales; Referral programs, online catalogues, etc.

1. Strategic area:Marketing & PR startegy development, new product development.New business development: new contacts generation, direct sales to B2B clients, account management.Work with partners.2. Mkt & PR execution:Online media support, SMMProduct promotion.Day-to-day marketing support of Siegel & partners'​ products.People management.3. Trainings & consulting area:Trainings conductingNew trainings developmentSolutions for clients' issues development

• Set monthly tactical objectives for Field force based on company strategy and Trade Marketing & Marketing departments’ input.• Participated in trade marketing strategies development; identify areas for business improvement.• Led cross-functional projects.

• Managed the process of POSM proper storage and transportation on national & regional levels; analysis and ensuring proper stock-levels, cost efficiency.• Ensured internal procedures on warehousing / transportation compliance, initiated and implanted changes if required. Built and maintained partnership with the service suppliers.• Managed the company internal innovations system deployment.

• Strategic planning: analysis and forecasting of trade channels evolution, JTI and competitors performance within channels• Developed retail segmentation approach, visit optimization approach, elaborated retail census criteria.• Developed field operations regular reporting, KPIs and targets establishment.

Achievements & Results: Concluded 2 new international contracts (France & Russia) with further shipments Organized clear process of export & import procedures to diminish contingency impact  Did 1st market study of metal furniture industry for the company

Professional Diploma, Marketing

Psychodrama

Activities and Societies: Participated in the 1st & 2nd Psycodrama festivals with own master-classes. - Dark side of the personality.

Specialist, Germanic Languages, Literatures, And Linguistics

Activities and Societies: University Students' Government - Senate - member from Humanitarian Faculty

Export Consultants Mastery