Viktoriya Vudmaska Email & Phone Number

• Designed, developed, and implemented marketing programs and campaigns across a variety of print and digital marketing channels to promote organization's products, services, and market sector and support sales teams across multiple company locations in the U.S. and internationally. • Developed marketing communications materials by creative design and writing services to effectively represent the products, services, and brands to customers and prospects, with a particular emphasis on initiatives related to media, company news, and corporate services.• Collaborated with various internal and external stakeholders and departments to create engaging marketing copy that supported existing and new products and services, both for concise (one-pagers, web posts, etc.) and long-form pieces (case studies, whitepapers, etc.).• Collaborated with a design agency to create a range of creative digital and print materials supporting internal and external communications and new and existing products and services.• Provided technical marketing expertise for marketing campaigns in Pardot.• Coordinated the development of multimedia packages (e.g., presentations, letters, brochures, video, etc.) and the maintenance of keeping dynamic materials updated.• Supported the development of press releases, reports, and other internal copy and marketing communications. Supported liaisons with the media and public relations firms.• Analyzed customer feedback and utilized A/B testing to improve customer messaging, which increased the number of leads generated by the series of ads by 500%.

• Developed and executed digital and traditional multi-touch demand generation activities, such as direct email and mailing campaigns, SEO, paid SMO and SEM, sales events and virtual webinars to meet growth trajectory.• Developed marketing collateral and assets, including brochures, presentations, flyers, datasheets, case studies, video, SEO-optimized website posts, and pages.• Collaborated with product and sales teams on messaging and content strategy to create new and meaningful customer content and promote it through the best performing communication channels, including the company website, email, social media, and paid advertising.• Executed email drip campaigns in Pardot, created and modified templates using CSS and HTML • Performed analysis of marketing campaigns in Pardot, Google Analytics, Mailchimp, and Tigerpaw to detect the best performing promotional messages and channels and improve ROI; presented findings and recommendations to the senior management. • Performed purchasing of promotional products and services, purchased and scheduled ads in the major industry digital and print publications.• Conducted an in-depth analysis of purchasing options, identified and negotiated opportunities, which resulted in reducing up to 65% of projects' costs.• Researched new analytic tools and techniques to help accurately track the performance of marketing and sales initiatives.• Co-implemented new direct marketing campaigns that resulted in driving leads, strengthening company brand awareness, and increasing sales (one campaign created opportunities for $3,000,000 in sales). • Was selected the Captain of the 5S workplace organization team and led the team to win first place in a company-wide competition among five other teams.

• Coordinated collateral development, direct marketing campaigns, and customer surveys to support the promotion of the company products and services in the U.S. and over 30 foreign countries.• Performed analysis of major industry competitors and recommended actions to enhance marketing strategy. • Managed international phone surveys to evaluate customer feedback and expectations for company products.• Conducted competitor research, identified, and recommended improvements in product pricing. • Coordinated creation of digital and print marketing collateral to effectively support the sales team as well as domestic and international dealers.• Tripled master prospects database, which led to the generation of new leads and increasing sales.

Bachelor Of Business Administration - Bba, Finance, 3.89

Master'S Degree, Marketing

Bachelor Of Business Administration - Bba, Marketing