Viktor Pak Email & Phone Number

Tashkent, Uzbekistan

Key responsibilities:● Supervised adaptation of marketing strategy based on key indicators and market trends.● Developed an annual plan of marketing initiatives and managed all stages of project implementation, from initiation to evaluation of results.● Participated in the development and expansion of product portfolio (Project initiation, preparation of project schedule, coordination of cross-functional teams).Additional contribution highlights:Managed the work of SMM and media agencies. (Setting tasks for key campaigns launch)Coordinated internal and external design teams. (POSM, outdoor and digital advertising)Developed and coordinated marketing research. (Brands health and quantitative online surveys)Interacted with cross-functional teams and company partners to ensure consistency of brand identity.

Tashkent, Uzbekistan

Key responsibilities:● Ensured proper development and execution of advertising campaigns by external and internal cross-functional teams.● Developed and coordinated market research projects including brand health research and quantitative online surveys.● Created a database and analyzed reports on key brand indicators (market share, distribution level, sales volume).Additional contribution highlights:Developed programs to stimulate demand and brand recognition among consumers by means of sampling programs.Led the development of packaging designs for existing and new products, in accordance with legal and regulatory requirements.Developed and implemented outdoor advertising plans.(Search and selection, placement assessment, task setting, quality assurance)Coordinated the preparation and subsequent placement of press releases dedicated to projects of the company and controlled brand.Provided support in the implementation of strategic plans to expand brand presence through POS materials and point of sale branding.

Tashkent, Uzbekistan

Key responsibilities:● Led the marketing department of 4 representatives and coordinated the execution of brand communication plans at all marketing levels.● Developed and implemented a marketing strategy based on key indicators and trends to strengthen the company's position in the market.● Launched development of all marketing initiatives and managed development stages starting from project initiation to evaluation of results.● Designed and executed a marketing campaign for a new product launch «Payme CARD ®» by utilizing ATL and digital tools.PROFESSIONAL AND PERSONAL ACHIEVEMENTS:Increase in the number of monthly application downloads and overall growth of the user base by 75%.Growth of the Monthly Active Users indicator (MAU) by 68%.Increase in transaction volume by 63% and increase in net profit by 76%.Brand of the year among payment services according to the results of «Adweek Conference 2020 ®».

Tashkent, Uzbekistan

Key responsibilities:● Executed marketing campaigns by incorporating ATL and BTL marketing tools that resulted in the growth of user base and improvement of countrywide brand recognition.● Developed and conducted market researches such as UX and UI testing, focus group discussion (FGD), and quantitative online surveys.● Collaborated with cross-functional teams and external agencies to ensure brand consistency, communication, and involvement in marketing projects.Additional contribution highlights:Managed external agencies and suppliers (Search and selection, task setting, quality assurance)Coordinated SMM Agency (Content plan preparation, organizing promos, key campaigns support)Collaborated with internal and external design teams (POSM, outdoor and digital advertising)Prepared and conducted marketing events (Exhibitions, conferences, presentations)Document management, preparation of tenders, budget-planning support, design and estimate documentation.PROFESSIONAL AND PERSONAL ACHIEVEMENTS:Increase in the number of monthly application downloads and overall growth of the user base by 40%.Execution of marketing initiatives led to the growth of the Monthly Active Users indicator (MAU) by 50% compared to the average monthly indicator.Third place according to the results of «TAF 2019 ®» (Tashkent Advertising Festival) for an integrated campaign in the Marketing and Creative category.Brand of the year among payment services according to the results of «Adweek Conference 2019 ®»Brand of the year among payment services according to the results of «Adweek Conference 2018 ®»Best marketing officer of 2018.

Master'S Degree, Ma In International Business Management

Bachelor Degree, Ba (Hons) In Business Administration