The licensed international brands Management (Baltika, Gorkovskaya,) and local brand #1 (Alivaria)➣ Brand strategy development, marketing plans and product innovations to drive product growth in the market.➣ Project Management of integrated 360-degree marketing campaigns (released in time and in a budget TVC, Digital, SMM, BTL, OOH, trade support & etc.) to build brand equity, awareness, credibility of brands and generate interest and trial.➣ Managing large media budgets and leading multiple campaigns simultaneously.➣ Analysing the success of marketing campaigns and creating reports. ➣ Analysing CRM (internal sales data) and Nilsen data.➣ Working with financial metrics, PnL structure.➣ Facilitation of workshops with internal and external stakeholders.➣ Working with people across multiple departments.Key achievments:Alivaria => launch of alco-free line extension and developing AFB strategy Baltika => redesign of premium subline (Smooth) with increase in sales and profitability. Media campaign launch ensure increase in Top Of Mind and image perception. Baltika 0 => successed record market share and reach more than 80% of alco-free beer marketGorkovskaya Brewery => launching 1st craft brand in company portolio with results above target

Working in the International Premium Brands Team (Tuborg, S&R's Garage, Grimbergen, Carlsberg)➣ Co-leadership in the development of a marketing strategy.➣ Co-leadership in the development and implementation of an effective marketing plan.➣ Market analysis and internal sales data.➣ Management of new product development (NPD).➣ Packaging project management: from design to coordination of working files with suppliers and in-house services.➣ SMM, Opinion Leaders, Digital project management.➣ Coordination and supervision of work with contractors - design studios, advertising, digital & creative agencies as defined by company policy, etc.➣ Providing BTL support via events (incl. partnership zone during Viva Braslav 2019)

Administrative issues in Marketing and PR departments, incl:➣Documentary workflow➣Organization internal events for the teams (workshops, team building)➣Providing internal PR support for the employees