Viktor Zarakov Email & Phone Number

E-commerce specialist with a passion for driving growth through data analytical strategies.◦•●◉✿✿◉●•◦SERVICES:◦•●◉✿✿◉●•◦►Develop and execute e-commerce plans to boost sales►Lead teams to achieve amazing results►Analyze data to inform decisions►Streamline processes for efficiency►Deliver impactful digital marketing solutions◦•●◉✿✿◉●•◦EXPERTISE◦•●◉✿✿◉●•◦Ecommerce Strategy►Market research and analysis►Competitive analysis►CJM (Detailed Mapping)►CRO►Ecommerce platforms (Amazon, Walmart, Target, Overstock, eBay, Alibaba, Shopify, Wix, Magento)Digital Marketing►SEO►PPC►SEM►Email marketing automationsAnalytics and Data►Google Analytics implementation►Data visualization and reporting►Customer segmentation and profiling►A/B testing and experimentation►Data-driven decision makingPhotoshop►Compositing and merging images►Layer styles and effects►Image editing and manipulation►Basic 3D and animationWebsite design & Front-end development►Visual design and aesthetics►Responsive web design►HTML5 and CSS3►Browser compatibility and debuggingE-commerce Development►Online store setup and configuration►Inventory management►Order management and fulfillment►Payment gateway integration◦•●◉✿✿◉●•◦ACHIEVEMENTS◦•●◉✿✿◉●•◦eCommerce Sales►Grew branded organic traffic by 27% through site optimization (SEO) and third-party promotional campaigns for new Drone / CCTV products►Increased conversion by 16%, reduced bounce rate 10-20%, and improved user engagement► Built relationships with vendors to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software.►Created & implemented SEO strategy grew annual unique visitors to 15k+.Business Operations►Efficiently managed operations strategies and directed enterprise-wide market research project flawlessly while consistently delivering desired results and contributing to revenue-producing activities.►Maintained lucrative profit margin (4.9% over industry standards) throughout rapid growth stage.►Led department rate to earn 99.2% approval rating for meeting on-time-shipping objectives.Digital Marketing►Increased conversions by 21-23% and reduced CPC by 30+% through daily optimization of ad campaigns►Improved ROAS by 30+% through bid requisition optimization _ (Maintained 5+ ROAS - 2 deviations over industry avg)►Boosted ad impressions by 120% YTD (2023) and CTR by 40+%►Decreased ad spend by while increasing impressions by through consumer behavioral analysis