Highly versatile, successful public relations manager and strategist; known for positive, high energy, strong outreach and concrete results. Creates thoughtful, powerful campaigns for all print, online and social media platforms. Expertly manages communications teams, departments and administration, including C-Suite reporting and messaging; builds partnerships, community and engagement.Specialties: Press Releases, Newsletters, Strategic Plans, Proposals, Media Relations, Books and Articles, Social Media, Event Management, Team Leadership and Project Management and Event Conception and Execution. Industries: Tourism, Online Publishing, Culture, Design and Business. Languages: English, German and French.I am also the founder and publisher of the monthly newsletter and website: www.sideofculture.com, an online platform dedicated to compelling under-the-radar arts and cultural organizations that make communities stronger.
Sideofculture.Com
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Founder And PublisherSideofculture.Com 2017 - PresentSide of Culture is dedicated to arts and cultural organizations that not only add to the cultural landscape in the United States but also enrich the lives of those involved and help to build and maintain a web of support and talent in their communities. These organizations often provide a platform for creating special and inspiring connections and outlets that can enrich and enhance our daily lives.
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PrincipalVklarson Communications Dec 2012 - PresentNew YorkVKLarson Communications promotes cultural organizations, destinations and businesses in North America and Europe. We specialize in establishing communications strategies and goals; team leadership; social media; creating and publishing newsletters and press releases; media relations; community relations; press conferences; successful proposals; content development; copywriting & editing.
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Head Of Public Relations North AmericaGerman National Tourist Office Oct 2003 - Nov 2012Responsible for the GNTO’s public relations print and online communications in North America. Oversee media initiatives on diverse topics, including German-American heritage (www.germanoriginality.com); art and culture campaigns; as well as major events in Germany, such as the 2006 World Soccer Cup; the 2010 annual meeting of the Society of American Travel Writers in Dresden and Leipzig with 450 journalists and media professionals and the 2011 Women’s World Soccer Cup. Spearhead GNTO’s social media initiatives for the media. -
Book EditorTexere Jan 2001 - Jan 2005Edited manuscripts, helped managed the editorial process from acquisition to production in the area of business, finance and international economics for Texere. Titles included Sex, Drugs & Economics by Diane Coyle; Quantum Investing by Steve Waite; The Art of the Advantage by Kaihan Krippendorf and Behavioral Trading by Woody Dorsey. On a freelance basis, edited Ahead of the Curve by Joe Ellis; The Warren Buffett Way by Robert Hagstrom; The Renaissance Career Path by Rick Speckman. Wrote various book proposals for authors.
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National Manager, Interactive Advertising MediaReader'S Digest Dec 1999 - May 2001Developed online products and participated in developing corporate sales strategy for websites, including readersdigest.com, rdhealth.com, carolyndavis.com and viewpointsonhealth.com -
Global Director, Institute For Infrastructure FinanceInstitutional Investor Aug 1991 - Jun 1998Developed the Institute for Infrastructure Finance, a membership group of senior-level executives from global banks, construction and engineering companies, law firms andinstitutional investors. Managed the Institute’s six-member sales and programming team.Researched and wrote the Institute's programs, including briefing papers on private sector financing and developing projects in oil and gas, transportation, power, telecommunications, water industries.
Victoria Larson Skills
Victoria Larson Education Details
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International Economics And Relations -
Nyu School Of Continuing EducationPublishing -
History -
The Taft SchoolHighschool Diploma
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Greens Farms Academy
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Economics And European Affairs
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European Studies And Economics
Frequently Asked Questions about Victoria Larson
What company does Victoria Larson work for?
Victoria Larson works for Sideofculture.com
What is Victoria Larson's role at the current company?
Victoria Larson's current role is Champion of arts, culture & tourism | Publisher of Side of Culture | Communications Strategist at VKLarson Communications.
What schools did Victoria Larson attend?
Victoria Larson attended The Johns Hopkins University - Paul H. Nitze School Of Advanced International Studies (Sais), Nyu School Of Continuing Education, Trinity College-Hartford, The Taft School, Greens Farms Academy, Johns Hopkins School Of Advanced International Studies (Sais), The Johns Hopkins University - Paul H. Nitze School Of Advanced International Studies (Sais).
What skills is Victoria Larson known for?
Victoria Larson has skills like Newsletters, Editorial, Media Relations, Public Relations, Editing, Press Releases, Web Content, Copywriting, Marketing Communications, Books, Travel Writing, Social Media.
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Victoria Larson
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