Roger Vilaseca Porta

Roger Vilaseca Porta Email and Phone Number

CXM Segmentation and Personalization Executive @ Corporació Catalana de Mitjans Audiovisuals
Barcelona, CT, ES
Roger Vilaseca Porta's Location
Greater Barcelona Metropolitan Area, Spain
About Roger Vilaseca Porta

Self-driven and proactive manager with foreseeing capabilities and strong team management skills. Open minded, creative and willing to keep on innovating. Business & results oriented and customer centric, specialized in strategy, Trade Marketing, new brands launches and e-commerce projects. More than 10 years of experience in B2B & B2C Marketing Departments, as distributor and manufacturer. In the last 7 years, in Nursery and Back to School sectors. Before, in horeca sector.Core competenciesMarketing strategy on/offline · New brands launches · Analitic · Decisive · Planning, Execution & Evaluation of campaigns · e-commerce project management · Trade Marketing · Experience in Adobe design · Capacity to influence others to act, gain commitment & agreement · Negotiating skills · High ability to adapt to change

Roger Vilaseca Porta's Current Company Details
Corporació Catalana de Mitjans Audiovisuals

Corporació Catalana De Mitjans Audiovisuals

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CXM Segmentation and Personalization Executive
Barcelona, CT, ES
Roger Vilaseca Porta Work Experience Details
  • Corporació Catalana De Mitjans Audiovisuals
    Cxm Segmentation And Personalization Executive
    Corporació Catalana De Mitjans Audiovisuals
    Barcelona, Ct, Es
  • Nikidom
    Marketing Manager
    Nikidom Feb 2017 - Present
    Barcelona Y Alrededores, España
    Highlighted Projects: 1. BABYZEN - YOYO brand consolidation in Spain & Portugal• Brand campaigns activation and follow-up achieving all the global marketing objetives. Spain is the European market with best results in the BABYZEN internal evaluation (98% of the objectives)2. Relaunch of the Back to School brand Nikidom Roller• Shooting & Film Ad; New e-Commerce; Youtubers; TV3 & Disney Channel; Google Adwords; IG Ads• Launching strategy & activation• Design of front collections 2018, 2019, 2020, 2021, 2022, 2023Roles:• Planning and management of the Marketing budget, coordinating with agencies and reporting to CEO and the brands headquarters.• Execution of campaigns with Key Accounts: El Corte Inglés, Tradeinn, Tutete, Bebitus, Amazon, Eurekakids, Forum Sport• Social Media Management with dedicated social media channels, coordination with agencies. • Portfolio with more than 300 Spanish & Portuguese influencers• Brand Management of our represented brands in Spain: BABYZEN, Easywalker, Scoot And Ride, Skip Hop, Swandoo, Doona, Toddlekind• Direct participation on companies’ strategy with general management• Catalogs layout for Outdoor, Back to School and Nursery• New products international launch with Nikidom as manufacturer - Shooting, Videos, Ads, Banners, Campaigns, Catalogs, Brandpages.• POSM designs: BABYZEN shop-in-shop projects, Easywalker shop-in-shop, Doona corners, Swandoo corners, Nikidom Roller, Flat Pack Portable Booster• Publicity in AMS, Google Adwords, Youtube Ads, Instagram & Facebook Ads, offline specialized magazines, TV • Celebrity seeding. Laura Escanes, Eva González, Paula Echevarría, Malena Costa, Sergio Rodríguez, Jordi Alba, Jessica Athayde.
  • Eunasa - Spare Parts, Accesories & Equipment
    Marketing & Ecommerce Manager
    Eunasa - Spare Parts, Accesories & Equipment Feb 2013 - Feb 2017
    Barcelona
    Highlighted projects:1. Eunasa’s e-Commerce launch• Project Management of the new online store, synchronized with the company’s ERP• Analysis and coordination of the necessary improvements in the ERP for the project requirements in 3 phases• Online store with login for customers with net prices, stocks and orders in real time in 6 different warehouses• More than 1 milion euros online revenue in the first year2. Layout automation with Adobe inDesignRoles:• Leadership of the Marketing Department coordinating a team of 3 people and reporting to General Management• Product Management tasks. Management of a large product database with more than 100.000 products and 10.000 exploded views, optimizing categorization• Coordination of the companies’ group communication with 6 national affiliated companies• Management of 9 product catalogs and new catalogs’ launch strategy • Support in trade fairs organization (Host 2013 & 2015 - Italia; FHA 2014 - Singapur; Hotelex Shanghai 2014 & 2015)• Social Media Management, opening new channels as Youtube, Facebook or Twitter
  • Servicio De Empleo De Cataluña (Soc). Generalitat De Catalunya
    Communication And Social Media Executive
    Servicio De Empleo De Cataluña (Soc). Generalitat De Catalunya Nov 2010 - Aug 2012
    C. Llull, 297-307; Barcelona
    Web copy, edition and user experience improvements. Administration of 3 websites. Social Media Management, opening, follow-up and management of the SOC social media presence. Digital and direct marketing actions. Creation and design of newsletters and corporative marketing materials. Organization of events, trade fairs and corporative days

Roger Vilaseca Porta Skills

Marketing Management E Commerce Social Media Periodismo Digital E Commerce Optimization User Experience Photoshop Blogging Periodismo Digital Marketing Adobe Photoshop Publicidad En Internet New Media Online Advertising Microsoft Office Hugo Blogs Medios Sociales Marketing Digital Boletines Informativos Community Management Journalism Online Journalism E Commerce Management Mercadotecnia Newsletters Project Management Web 2.0 Redes Sociales Indesign Spanish

Roger Vilaseca Porta Education Details

Frequently Asked Questions about Roger Vilaseca Porta

What company does Roger Vilaseca Porta work for?

Roger Vilaseca Porta works for Corporació Catalana De Mitjans Audiovisuals

What is Roger Vilaseca Porta's role at the current company?

Roger Vilaseca Porta's current role is CXM Segmentation and Personalization Executive.

What schools did Roger Vilaseca Porta attend?

Roger Vilaseca Porta attended La Salle Bcn, La Salle Bcn, Universitat Autònoma De Barcelona.

What skills is Roger Vilaseca Porta known for?

Roger Vilaseca Porta has skills like Marketing Management, E Commerce, Social Media, Periodismo Digital, E Commerce Optimization, User Experience, Photoshop, Blogging, Periodismo, Digital Marketing, Adobe Photoshop, Publicidad En Internet.

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