Art & Creativity, EdTech, Healthcare, Technology & Innovations. Apps, B2B-focusedDeliver design projects as a designer and art director, demonstrating my ability to work both independently and collaboratively in cross-functional teams. Build clear communication between the business and the client through design.My experience and skills:- Research and drive growth- Сraft high-quality communication- Сreate brands and develop visual identities- Generate creative concepts: apps, web, branding- Create motion design and UI animations that enhance digital interactions- Text writing

Collaborated with analysts, developers, product owner, project manager and QA engineers.Implemented filters and sorting functionalities, designed and led the integration of a design-review system. Successfully recruited and onboarded a UX designer to the team. Started the design-review process.

HealthTech, B2CLed a team of 4-6 person, reporting to Director of Strategy and Development, was responsible for:- Hiring, adaptation and development- Rebranding, and supervising the product identity in global market- Creating scripts for photo and video production- Development and implementation of business processes- Collaborate on new medical devices and packaging with product managersKey Results:- Conducted 1:1 meetings, defined communication and management style to help bring back interest in work and expertise to demotivated team members- Together with the team, defined development vectors, taking into account everyone's interests and long-term business goals- Helped the team to retain a key employee by outlining a development plan with her in the existing role- Started the process of organizing and systematizing design files- Started onboarding process- With the marketing team, defined a new process for setting and accepting design tasks, identified key decision makers- Oversaw and successful approved correct new products rebranding with international contractors

FinTech, B2B, B2CCompany is a leading provider of next generation payment and financial services in Russia and the CIS.I've created and delivered four to seven 5-15 second social media video monthly.

Education, B2CMathshub is an international practice-oriented school for data analysis and development.- Developed Figma design system for course avatars & social media branding (templates, style guide)- Created a student guidebook with informative content- Designed new website block variants

FinTech, B2C, B2B (NDA)Participated in the process of developing an app for a FinTech project.- Identify the needs of the target audience through research and interviews- Defined hypotheses, and value proposition based on Job Stories- Prototyped key scenarios iteratively in Figma- Conducted user testing to validate the prototypes and refine the design- Finalized the design and visuals after decision interviewsAs a result, I have created a clickable prototype of an app idea for a new financial instrument.And now an experiment has been launched to test the demand for this new financial product.https://www.banki.ru/news/daytheme/?id=10971107

Retail, e-commerce, B2CGroup of companies — official distributor of leading consumer brands in 4 market segments: electronics, sports, children's products, and fashion. Over 2,000 employees.Was the sole designer for the LEGO brand for several years. Enhanced the quality of visual communication with consumers: children and adult audiences. Responsible for developing creative strategy, brand identity. The net profit of LEGO (in Russia) grew by 140% in the first half of 2021.- Optimized project cycle time by 20% by implementing Figma within the team- Created a comprehensive design system for banners, promo landings, & emails- Improved the user experience by making suggestions for interface improvements- Created app screenshots for App Store and Google Play- Built visual storytelling of new product lines through omni-channels - Crafted 50+ landing pages & 300+ marketing emails, driving significant user engagement- Drove continuous improvement through design reviews & A/B testing- Developed 2 impactful internal project identities (https://readymag.website/vilena.portfolio/4034069/)- Conceptualized and designed key visuals for ad campaigns across social media, print advertising, online banners, landing pages, emails, animations, and other digital platforms- Onboarded & mentored new team members & contractors, accelerating their developmentTools: Figma, Photoshop, Illustrator, InDesign, After Effects

Retail, B2CBy this time, the company was the largest mobile phone retailer in Russia.Worked with key brands: Samsung, Lenovo, Meizu, Sony, and ZTE. Designed engaging campaigns (social, print, outdoor) for key ads, boosting brand awareness, and engagement.- Created transportation advertising campaign- Designed across SMM, packaging, posters, POSM & billboards- Designed scalable festive decor for store chain- Redesigned merchandiser guideline for improved workflow efficiency

AdTech, B2B, B2CWorked on:- developing a personal account for webmasters- creating brand identity: logo, icons and manual

Group of companies, Retail, FMCG, HoReCa, B2C (different price segments). Over 2,000 employees. Marketing department.- Built a design team from scratch- Was responsible for visual design across print, outdoor, navigation, branding- Managed product photography (food & merchandise)- Led 3-designer team

Managed multicolor label production for large manufacturers.- Received and reviewed artwork- Created color separations- Monitored the printing process- Performed quality control checks- Resolved any issues promptly- Provided final approvalBy consistently adhering to strict quality control procedures, I ensured the successful completion of all print runs without error, preventing any financial losses.Skills: prepress, CMYK color separation, color management, file optimization, attention to detailTools: Photoshop, Illustrator, InDesign, CorelDRAW, 3ds Max

- Launched a new business line of fabric lettering- Built B2B, B2C customer base- Led 2-person team- Was responsible for marketing, promotion activities- Managed shooting trips- Photographed, retouched- Created ideas for fabric printing - Wrote notes to the newspaper based on interviewsSkills: management, business growth, marketing, sales, conducting interviews, story writing, storytelling, photography, retouching, design, letteringTools: Adobe Photoshop, CorelDRAW