• Takes ownership on assigned accounts, pitching, consulting and servicing clients• Build, grow and maintain strong relationships with key clients and media agencies, recommends integrated solutions to achieve revenue targets• Manage the full sales cycle from client engagement, campaign ideation, developing proposals, pipeline management and post campaign analyses• Works closely with internal teams to provide strategic 360 marketing solutions to attain campaign goals

• Developed and delivered integrated marketing strategy and campaigns for key Asia market businesses, led the regional marketing and commercial teams through promotions, events, campaigns and partnerships• Delivered robust, insight-driven marketing plans which maximised the effectiveness of 360 degree marketing activities targeting shoppers • Responsible in leading and deliver holistic brand experiences to elevate the consumer experiences across all local sales touchpoints according to brand guidelines and business plans• Track, analyse and maximize investments for effective paid media measurements for the region with consolidated consumer insights, findings and return on investment best practices• Review post campaign and competitive market analyses and aided continued growth opportunities to be included in future planning• Advised/briefed global brand teams on regional creative assets needed to meet brand objectives which are not globally sourced• Worked closely with analytics, research, digital, social, YouTube teams to support strategies and plans• Led local markets on brand plans to ensure they incorporated and activated on all aspects of brand blueprints*• Experienced a workforce reduction due to Hasbro global-wide reorganisation effort. This transition allowed me to showcase my adaptability and resilience during a period of change.*blueprints – Toys&Games, Licensing Consumer Products, Live-based Events, Promotions, General Export Markets (GEM), Digital and Content, Social Media

• Led and launch Anzo Capital marketing activity roll-out in Korea, Thailand, Vietnam and Nigeria• Enhance Brand Awareness in priority markets and relook at Corporate Branding, enhance existing social media performance and content creation

• Supported leadership in the strategic development and implementation of brand activation across the region • Fostered strategic marketing relationships with all operator partners (TV, SVOD, VOD, AVOD etc), forward planning marketing strategies and campaigns, ensuring the team executes content marketing plans as agreed• Supported Broadcast relationships, provided content performance to support broader Brand growth and KPI tracking• Responsible for the Brand’s digital and offline platforms, delivered consistent experience across all channels to ensure common brand voice• Developed and implemented media planning, buying, and innovation strategies • Standardized content and materials for initiatives with direct impact on brand culture to maintain rankings • Routinely review latest brand updates and competitive reports, data to ensure highest level of relevant knowledge • Worked and led regional PR team to ensure plans are full integrated, aligned with overall campaign strategy• Great at building and sustaining relationships with local stakeholders and partners, vendors and agencies

• Managed the complete marketing spectrum for Playhouse Disney (now Disney Jr) - assess and organize job tasks and action plans for the region• Supported the Global Brand, Consumer Products, Digital Licensing, Studio and Entertainment teams with regional franchise vision to ensure buy-in and support• Guided global brand teams on strategic development of the regional brand plans, comms strategy and marketing assets, based on consumer insights, to ensure regional needs are met• Aligned with content lead to fully integrated product priorities into Franchise plans• Analysed and evaluated brand metrics, consumer behaviours, industry and retail trends across the region to identify opportunities for brand growth advancement

• Led a team of three in developing and executing comprehensive sponsorship strategies for clients in various industries across the APAC region, including China• Developed and executed successful Brand strategies to drive brand visibility• Identified sales opportunities to drive revenue growth, with an average 80% success in all pitches•. Reduced churn with 1 in 3 sponsorship renewals for 2 years • Blue chip clients - Apple, Philips, Heineken, Singapore Tourism Board, Thailand Tourism Board, Swatch and Sony etc.

Managed regional brand accounts Citibank, PepsiCo, Clarins, Caltex and more. M1 brand launch and StarHub brand campaigns etc in Singapore.