Viliam Bendik Email & Phone Number

Slovakia

Slovak Republic

Feature film production company focused on outdoor documentary and mountain films. Ultra-running adventures covered by extraordinary real-life stories.

Slovak Republic

26HOUSE is a step further in ENPLUG CEE project managed by AB TRADE EUROPE in Bratislava, Slovakia. My role is to create and manage marketing and communication strategy for developing company focused on TECHNOLOGY DISTRIBUTION, SOFTWARE DEVELOPMENT & INTEGRATION of smart solutions.

Bratislava

Revolution in Social Media Marketing through physical displays and TVs.

Effective marketing and sales strategies based on reasonable ROI. Operational delivery for enterprises, medium and small companies.Wide range of services:1. Audit of product portfolios, communication and sales channels, CRM, website presence, eCommerce effectivity;2. Creation of complex go-to-market strategies, effective communication plans, lead management strategies and processes;3. Management of projects, creation of complex RFPs and RFIs, pre-testing, usability testing, organic optimization, paid search marketing, link-building, online affiliates;4. Development of effective sales channels, own and outsourced marketing communication systems;5. Business Intelligence and CRM consulting services (tools and business processes within data mining, predictive analytics, campaign management, reporting).6. Leads generation through social media interaction and innovative target based campaigns. Sales based on relevant engagement strategies.

Bratislava

Leading short and long term Marketing and Business strategy (including plans and execution) to drive results, make the right trade offs and investment decisions, and maximize the customer/partner experience.Responsible for driving the Subsidiary performance across overall Subsidiary Revenue, Contribution Margin and Marketing KPIs:• As Chief Marketing Officer, driving World Class Marketing, marketing impact and ROI;• As Chief Operating Officer, leading and landing key strategic initiatives across the Subsidiary supporting business and consumer goals;• As Chief Compete and Growth Officer, leading and institutionalizing growth culture and plans.

Bratislava

Orchestrating brand visibility within EMEA and North America markets for one of the 50 CE fastest growing technology companies in 2010 (Deloitte Technology Fast 50 CE Award).Responsible for creation and development of brand strategy, re-definition of product categories and implementation of communication and sales strategy on 6 markets (slovak, czech, hungarian, polish, romanian and north-american).

Recruited by CEO of Cleverlance Enterprise Solutions to introduce Business Intelligence competence within the Cleverlance group (leading Central-European provider of open software solutions).Responsible for creation and development of Business Intelligence, eCommerce and Digital Marketing strategies for enterprise clients in Telco, Banking and Insurance industry.

Accepting a new challenge to develop eCommerce function and build complex online strategy, describe and implement new roles and processes, plan mid and long-term budgets.Main responsibilities:1. Strategic development of corporate website (redesign of information architecture based on customer usability studies - navigation, website structure and content, launchof interaction elements - user generated content, design and implementation of direct eSales channel, redesign and development of eCare for consumer and bussiness segment).2. One to one online (incl. PPC, SEO and displays) and offline communication campaigns.3. X/Up sell propositions through loyalty scheme for consumer and bussiness segment.4. Managing three marketing teams.Main deliverables:1. 200% traffic increase on company website (period 2007 to 2009).2. 100% increase of non-paid search traffic through SEO and proper SEM strategy.3. 50% increase of Average Time spent on website.4. Decrease and stabilization of Bounce Rate (bellow 26%).5. Increase of company website relevancy for target customers through user generated content and social marketing.6. Successful launch of eCommerce platform.

Acting as CMO deputy on international assignment. Attending regular monthly meetings inT-Mobile International Headquarters, Bonn.Responsible for coordination of multi-national projects on CRM, Lifecycle Management, Loyalty Programs, Campaign Management, Predictive Modelling and Segmentation of Customer Base within whole T-Mobile organisation (UK, Netherlands, Deutschland, Czech and Slovak Republic, Croatia, Poland, Hungary).

Recruited by CFO and CEO to create new function within marketing team which will cover important customer lifetime operations (including loyalty programs and one-to-one communications).Main Responsibilities:1. Development and implementation of CRM, retention and cross/up sell propositions for almost 2 mio residential customers and 300 thousands business customers.2. Strategic development and managing of loyalty programs.3. Development and implementation of communication campaigns through direct channels (direct mail, e-mail, SMS, MMS, inbound and outbound telemarketing).Main deliverables:2002Implementation of CRM system (Clarify Amdocs) - definition of bussiness requirements in RFP, member of the panel for vendor selection.2003Redesign of loyalty system EuroTel/T-Mobile club as efficient cross/up sell tool (financial efficiency, new commodities, effective communication).2005Succesfull implementation of direct communication rebranding campaign.2003 – 2006Succesfull design and implementation of prolongation proposition and communication for consumer and business customers (significant decrease of high value customers churn – from 15 to 6% on yearly base).2006Succesfull design and campaign for co-branded credit card (success rate on the level of 12%).2008Succesfull implementation of Campaign Management Tool (automated tool for realisation and reporting of all direct marketing campaigns with the main goal to increase efficiency and conversion rates).

Managing small advertising company focused on marketing communication campaigns, multimedia and web presentations. Awarded for the best book graphic design 2000 in the Slovak Republic: “New York – city of tolerance”, author Tibor Huszar.

Managing portfolio of investment company focused on investing in reprographic, publishing, advertising and music production companies.Fully responsible for company division LOGAN advertising focused on advertising and publishing services, production services, cooperation in creating concepts and proposalsof communication campaigns.

Professional Program Of Applied Economy

Mgr, Environmental Planning And Management