Manuel Villabona

Manuel Villabona Email and Phone Number

Senior Digital Marketing Manager at Leica Microsystems @ Leica Microsystems
Manuel Villabona's Location
Eschborn, Hesse, Germany, Germany
Manuel Villabona's Contact Details

Manuel Villabona work email

Manuel Villabona personal email

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About Manuel Villabona

Data-driven digital marketing executive with over eight years of leading teams and managing budget's team experience. Experience on B2B and B2C markets. Motivated and engaged, successfully driving and implementing the company strategy using digital channels and tools, to support the digital transformation. Continuously learning and monitoring current trends to guide digital strategy execution. Experience in improving the marketing technology stack to support the business and regional growth plans. Collaborative and supportive to different business partners and stakeholders (sales, service, finance, legal, IT). Solid expertise in generating leads/clients from web assets. Passionate, analytical and able to independently make strategic decisions. Able to handle all data surrounding the marketing database as well as the preparation and execution data for marketing campaigns.Competences: CRM, Business Intelligence, Customer Intelligence, Segmentation, Online Consultant, Direct Marketing, SEM, Marketing automation, Web analytics, Campaign management, PMO, Project Management, Business Plan definition, KPI definition, Balanced Scorecard, Decision Support Systems, Office Application design & implementation.

Manuel Villabona's Current Company Details
Leica Microsystems

Leica Microsystems

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Senior Digital Marketing Manager at Leica Microsystems
Manuel Villabona Work Experience Details
  • Leica Microsystems
    Senior Digital Marketing Manager
    Leica Microsystems Sep 2016 - Present
    Wetzlar, De
    Led team of 3/4 people in charge of web, digital channels and global processes and tools that support the marketing organization to achieve their targets (over 66% marketing revenue growth from 2016 to 2020). Led strategy and implementation of online acquisition channels (Web, SEO/SEM). Assessed on implementation of global marketing tools (like marketing automation – Pardot, marketing asset repository). Defined and managed the implementation of lead qualification process (support and control, SFDC), and data privacy regulations (GDPR, CCPA). Collaborated and coordinated with regional and business marketing executives to drive digital execution of campaigns. Executed marketing business intelligence and reporting (DOMO, Visual Management). Managed global marketing team budget and planning.
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  • Leica Microsystems
    Digital Marketing Manager
    Leica Microsystems Sep 2013 - Aug 2016
    Wetzlar, De
    Managed online customer acquisition (via SEM and email marketing, growing funnel creation over 50%) with focus on EMEA region. Defined best practices for digital activities on regional level. Collaborated with business units in campaign definition and execution. Coordinated data capture, analysis & reporting to improve performance. Led data implementation of visual management / transformative marketing to improve results. Collaborated on definition and implementation of mobile tools to support sales process.
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  • Grupo Planeta - Editorial Planeta Deagostini
    Web Manager
    Grupo Planeta - Editorial Planeta Deagostini Aug 2010 - Aug 2013
    Barcelona, Es
    Led team 2/3 people. Managed online customer acquisition (via SEO, SEM, affiliate marketing, email marketing). Supported campaign planning. Increased 100% customer acquisition through digital channels. Defined and designed web assets to adapt to new technologies and strategic needs; raised awareness of the company’s product via online advertising, email marketing, mobile and social media; coordinated conversion and retention of customers using online marketing tools; developed and optimized site content and functionality for web channel activity, working with the product development team to deliver better results; continuously analyzed web data to improve conversion’s rate.
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  • Grupo Planeta - Editorial Planeta Deagostini
    Database / Crm Manager
    Grupo Planeta - Editorial Planeta Deagostini Nov 2006 - Aug 2013
    Barcelona, Es
    Led the CRM strategy utilizing data to conduct targeted campaigns against identified targets, 20% revenue increase in client segmentation campaigns; Define, implement and monitor the Customer Life Cycle to improve the lifetime value of the company’s customers; analyze data to identify customer types and buying behavior schemas and develop analytical models to understand customer behavior; design and organize CRM campaigns to generate high customer response and additional margin; definition of churn reduction measures; maintain marketing databases; generate market research including segmentation analysis, forecasting and projection of sales trends; identify new KPIs to improve activity and business reporting; continuously improve customer service; evaluate options for purchasing external contact lists and makes recommendations based on campaign strategy and budget.
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  • Grupo Planeta - Editorial Planeta Deagostini
    Business Consultant
    Grupo Planeta - Editorial Planeta Deagostini Jun 2005 - Nov 2007
    Barcelona, Es
    Optimization of business processes to reduce workloads and eliminate tasks. Implementation of web-based reporting tool. Define service level agreements with call-center provider and distribution provider. Elaborate final CRM system specifications. Analyze and model new business.
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  • Springer Science+Business Media
    Strategic Analyst
    Springer Science+Business Media May 2004 - Aug 2004
    Berlin, Berlin, De
    Evaluate alignment of merged company’s program portfolio with company strategy (Kluwer Academic Publishers and Bertelsmann Springer merged effectively on July 2004), Identify and implement new performance indicators to evaluate alignment projects with company’s strategy, analysis program portfolio reporting tools to evaluate projects performance.
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  • Eumetsat
    Application Office Support Consultant
    Eumetsat Nov 2001 - Jan 2003
    Darmstadt, Hessen, De
    - Actively perform IT consultant evaluation of in-house systems and applications to improve customer experience and enhance productivity. Maintenance and improvement of Document Management System (DOCS Open). SLAs definition. Requirements gathering of Human Resources ERP - Increase consulting opportunities and gain company awareness. Report and control documents.
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  • Accenture
    Consultant
    Accenture Nov 1998 - Nov 2001
    Dublin 2, Ie
    - Consumer Goods (Business Consultant). Manage and coordinate team up to five consultants on analysis, design and implementation of web based balanced scorecard tool to improve customer reporting tools. Build more than 50 new marketing, financial & human resources KPIs. Obtain commercial business of new projects (worth 2M€). - Financial Services (Program Office Analyst). Control and monitor outsourced services. Participate in elaboration of the strategic business plan to allocate 25M€ in projects and services. Reporting and control. Implement and supervise working procedures.
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Manuel Villabona Skills

Crm Digital Marketing Web Analytics Analytics Business Strategy Direct Marketing Sem Email Marketing Marketing Strategy Online Advertising Business Intelligence Online Marketing Marketing Management Seo Segmentation E Commerce Business Analysis Management Consulting Affiliate Marketing Analysis New Business Development Business Planning Digital Strategy Market Analysis Team Management Competitive Analysis Pmo Lead Generation Social Media Marketing Social Media Balanced Scorecard Customer Intelligence Kpi Google Analytics Google Adwords Database Marketing Customer Service Mobile Marketing Decision Support E Business Customer Experience Data Analysis Multi Channel Marketing Consultancy Business Management Mobile Web 2.0 Data Mining Optimization Digital Media

Manuel Villabona Education Details

  • Rotterdam School Of Management, Erasmus University
    Rotterdam School Of Management, Erasmus University
    Mba
  • Uoc
    Uoc
    Business Sciences
  • Universitat Politècnica De Catalunya
    Universitat Politècnica De Catalunya
    Telecommunications Engineering

Frequently Asked Questions about Manuel Villabona

What company does Manuel Villabona work for?

Manuel Villabona works for Leica Microsystems

What is Manuel Villabona's role at the current company?

Manuel Villabona's current role is Senior Digital Marketing Manager at Leica Microsystems.

What is Manuel Villabona's email address?

Manuel Villabona's email address is vi****@****ail.com

What is Manuel Villabona's direct phone number?

Manuel Villabona's direct phone number is +184740*****

What schools did Manuel Villabona attend?

Manuel Villabona attended Rotterdam School Of Management, Erasmus University, Uoc, Universitat Politècnica De Catalunya.

What are some of Manuel Villabona's interests?

Manuel Villabona has interest in E Commerce, Google Adsense, Advertising And Advertisements, Gmail, Search Engine Optimization (Seo), Facebook Ads, Education, Android (Os), Science And Technology, Google Adwords.

What skills is Manuel Villabona known for?

Manuel Villabona has skills like Crm, Digital Marketing, Web Analytics, Analytics, Business Strategy, Direct Marketing, Sem, Email Marketing, Marketing Strategy, Online Advertising, Business Intelligence, Online Marketing.

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