• Collaborated on the UI and visual design for NBC's tentpole app for the 2024 Olympics, ensuring a seamless and engaging user experience for a global audience.• Developed a comprehensive suite of UI components tailored for the app, enhancing visual consistency and interaction efficiency across different modules.• Utilized Figma for prototyping and iterating on design solutions, enabling rapid visualization of concepts and facilitating effective feedback loops with stakeholders.• Engineered interactive prototypes in Figma to simulate user flows and interface behavior, which helped in conducting user tests and refining user interactions.• Contributed to the visual identity of the app by aligning the design elements with the Olympic theme, incorporating vibrant color schemes, and typography that resonated with the international spirit of the games.

• Spearheaded the UX design for the 2022 Men’s and 2023 Women’s World Cup stream, employing systematic design, planning, immersive visuals and dynamic UI elements that enhanced the platforms’ global sport streaming experience.• Following the successful execution of the World Cup project, my leadership in UX and visual design for the 2024 Paris Olympics on the same streaming platform was a natural progression. This opportunity underscores my ability to deliver high-impact design solutions that resonate with audiences globally, further solidifying my role as a key player in creating immersive and engaging digital experiences.

• Spearheaded end-to-end design projects, systematically solving challenging problems to align products with business and user objectives, resulting in measurable enhancements in user engagement and revenue.• Demonstrated prolific contributions across Technology, Entertainment, E-commerce, Healthcare, and Finance sectors. • Designed intuitive and effective UX/UI solutions for both B2B and B2C platforms, enhancing user engagement and satisfaction across diverse market segments.• Developed scalable design systems that ensure consistency and efficiency in user interfaces, facilitating seamless experiences for both B2B and B2C applications.• Collaborated closely with product managers and development teams to ensure that the UX/UI designs are effectively implemented, aligning with business goals and technical constraints.

• Spearheaded art direction and provided mentorship in visual design that unified visual consistency across The Capital Group’s products, enhancing brand perception and user trust globally.• Instrumental in the development and implementation of CG’s global rebranding and design system development, that streamlined production workflows, drastically reducing time-to-market for web and product pages and fostering a cohesive brand identity.• Transitioned the organization to Figma, enhancing the existing design systems with innovative components, design tokens, and comprehensive documentation, improving collaboration and efficiency in design operations.• Provided mentorship to junior-level colleagues, guiding them in design principles, tool proficiency, and project management. This mentorship fostered a collaborative and creative environment that not only enhanced their technical and soft skills but also facilitated their professional advancement within their roles.

• Played a pivotal role in the visual design and UX for the Target Date Funds Retirement Tool directly contributing to over $2.4 billion in sales within its first quarter.• Conducted extensive user research to define personas and understand client needs, leading to significantly improved site experience for advisor, investor, and institutional clients.

• Spearheaded the design of visually compelling graphics and marketing campaigns for the League of Legends marketplace at Riot Games, enhancing user engagement and driving sales.• Crafted a cohesive visual identity for each campaign, ensuring consistency across all promotional materials to strengthen brand recognition and user experience.• Utilized advanced design software to create high-impact visuals, including promotional banners, in-game assets, and social media graphics that resonated with a diverse gaming audience.• Collaborated closely with the marketing team to align visual strategies with campaign objectives, resulting in targeted designs that effectively communicated key messages and promotions.

• Lead the visual and production design for high-profile marketing efforts that significantly amplified the game’s visibility, contributing to a global reach of over 117 million active players and fostering a strong community presence.• Key contributor in UX/UI design, focusing on character customization and the creation of high-profile assets such as tokens, icons, and exclusive loot that directly boosted player engagement and increase in microtransaction revenue.• Ensured visual consistency across game graphics and marketing campaigns, aligning with Riot Games’ branding strategy that reinforced the game’s identity and strengthening position in its competitive market.

As an Associate Art Director at TriggerXR, I've had the unique opportunity to blend my passion for storytelling with cutting-edge technology, focusing on creating immersive experiences for movie websites and iOS games. My role involves leading creative projects from concept through execution, ensuring that each piece not only captivates visually but also provides an engaging user experience.• Art Direction lead on digital campaigns for major motion film studios. Campaign includes, but notlimited to, official theatrical website, web/mobile games, and paid media.• Produced wireframes and low-fidelity designs for client pitches.• Encouraged gameplay mechanics, constructed game flows and designed ui elements for Triggerproduced web and IOS downloadable games.