Vilma Westerlund Email and Phone Number
Vilma Westerlund work email
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Vilma Westerlund personal email
Happy to meet you ✨I’m skilled at accelerating business growth and fueled by a passion for innovation. With over 10 years of experience at executive Ievel, I have a proven track record of launching new operations, driving growth, and enhancing business processes, digital customer experience, and corporate culture. My diverse background, from listed corporations to non-listed and entrepreneur-driven companies operating on Nordic and global levels, adds a unique perspective to my approach.I excel in environments where the direction is clear, but the steps to reach the vision still need to be defined. I’m often described as a visionary leader who engages teams, connects the dots quickly, and identifies opportunities for commercial success.Key Competences🚀 Strategic Growth Initiatives: Experience in launching and scaling new functions, concepts and business models, accelerating growth, and ensuring sustainable success.🌟 Visionary Roadmapping: Skilled in creating clear, actionable strategies that align with long-term visions and measurable outcomes.📈 Process Optimization and Priorities: Expertise in establishing efficient processes and reporting systems to prioritize high-impact actions and drive profitability.🤝 Collaborative Leadership: Proven track record in uniting diverse teams, setting shared objectives, and resolving conflicts to ensure alignment toward common goals.🌐 Expertise in Marketing, Digitalization, Corporate Culture, and ESG: In-depth knowledge in these domains to drive digital transformation, brand growth, strengthen corporate culture, digital sales and customer experience, and sustainable business practices.I am always excited to discuss strategies, speeding up businesses, launching new services, or enhancing marketing initiatives! You can reach me via email at vilmawesterlund@gmail.com.Areas of Expertise: Leadership | Strategy work | Building New Teams and Functions | Brand & Marketing Strategies | Networking | Strengthening Engagement | Cross-Functional Collaboration | Change Management | Business Processes | Process Development | Concept Development | Project Management | Corporate Culture | International Marketing | Digital Marketing | Digital Customer Experience | Digital Sales | E-commerce | Data and Analytics | Stakeholder Management | Partner Networks | Marketing Technologies (Google, Matomo, Power BI, Salesforce, Microsoft Dynamics, Match2One, WordPress, Magento, Drupal)
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Director, Business Development I Co-FounderGaidorHelsinki, Fi -
Kehitysjohtaja, Co-FounderGaidor Apr 2024 - PresentEspoo, Uusimaa, FiWe Revolutionize Buying and Selling by Creating Smarter Connections for Growth.Gaidor is a newly established startup with a mission to connect IT and business leaders at the right time, around the right agenda. We support decision-makers in identifying the right service providers for various IT and technology projects. Through our platform, you can reach nearly 60 service providers, ranging from major players to niche experts.Our value proposition is simple: saving your time, providing an efficient way to scan the market and evaluate solution options, and offering personalized service.Learn more: gaidor.ai/palvelumme
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Head Of Marketing And CommunicationsTeleste Aug 2020 - Apr 2024Kaarina, Southwest Finland, FiKey Areas of Responsibility:✔Member of business unit management team✔Brand, marketing, and communication strategies and annual plans.✔Leading an in-house marketing team, ensuring continuous learning, and facilitating dialogue with our internal and external stakeholders.✔Steering our MarTech roadmap to ensure our global team of marketing professionals has the necessary skills and a high-quality MarTech stack in place to deliver results and promote development.✔Collaborating closely with our business unit management to develop annual activity plans, agree on key performance indicators (KPIs), and establish annual budgets. ✔ Leading Teleste’s Global Culture Transformation journey to unify culture, strengthen engagement, accelerate innovation, and foster a more ambitious culture.✨ During my leadership, we grew from an event-focused marketing team to a marketing and communication function widely serving Teleste and its both business units. We launched a new marketing strategy, crystallized our brand vision, and refreshed its look & feel. We also strengthened our digital marketing capabilities, for example, by launching a new corporate website, extranet, and by widening our digital marketing channels. Also, the first omnichannel marketing campaigns securing a remarkable amount of new orders were launched. Our cooperation with our joint venture, Teleste Intercept, and our Teleste partner network was also significantly strengthened. -
Brand And Marketing Manager, Head Of Marketing & Lead For Digital, Offer, Loyalty And Paymen TeamSt1 Oy Aug 2016 - Aug 2020Helsinki, FiKey areas of responsibility: ✔ Member of retail management team ✔ Brand and marketing strategies for St1's three key brands: St1, Shell, and Helmisimpukka, ✔ Target setting, budgets and resource allocations✔ Leading a team of 8 marketing professionals, and ensuring team growth, motivation, and engagement. ✔ Steering Marketing Technologies, eComm, Data & Analytics (Salesforce, Magento, Drupal), including eCommerce, mobile apps, marketing automation, B2B service portal and launch of new corporate websites✔ Managing the partner network, including annual agreements with our key marketing agencies and marketing technology partners. Ensuring tight cooperation between the marketing team and all stakeholders, including a network of around 100 entrepreneurs leading St1 and Shell retail gas station network.✨ Key Achievements: During my leadership, we crystallized our brand strategies for all our brands and shifted the St1 brand strategy from product-focused to purpose-driven, launching two brand campaigns: 'Clean Energy Revolution' and 'Makers of Clean Energy.' In addition, we implemented a new annual planning process, and our team size doubled as we took over new areas of responsibility.Digital marketing and sales were widely strengthened and became a strategic focus area for the company. As a result, we witnessed rapid e-commerce growth in three consecutive years. In addition to my role as the Head of Marketing, I also established and led a Cross-Nordic Digital Offer, Loyalty, and Payment team. Our role was to prioritize digital development initiatives on a Nordic level and encourage the use of data and analytics across the company, as well as identify new digital services such and business opportunities. -
Category ManagerSt1 Oy Jul 2014 - Aug 2016Helsinki, FiIn the category manager role I was responsible for category management and campaign planning, as well as managing the convenience retail partner network at St1 and Shell gas stations. Additionally, I successfully led two development projects that had a direct impact on our on-site sales. These projects included the renewal of the convenience retail concept for St1 and Shell stations in Finland, as well as the development of a pricing and campaign management tool.
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Project Manager, Team LeaderManagement Events Studio Aug 2004 - Jun 2014Finland, Uusimaa, FiMain duties and responsibilities: * Team Leader for a team that was responsible for over 150 annual domestic and international events * Development of event concepts and service models * Development of service, business and monitoring processes* Budgeting, resource allocation and subcontractor negotiations Assignments within the ME Group:11/2012 – 6/2014 (Project Manager and Team Leader, Management Events Studio)10/2011 - 11/2011 (Project Manager, Management Events Studio) 8/ 2008 - 4/2011 (Project Manager, Co-tutor, Management Events Studio)8/2004 – 6/2006 (Trainee, Project Coordinator, Management Events Ltd.) -
Development Policy InternKepa Jul 2012 - Oct 2012Helsinki, FiKepa is an umbrella organisation for Finnish civil society organisations (CSOs) working with development cooperation. Kepa has roughly 300 member organisations and it is politically non-aligned. KEPA is funded by Finland’s Ministry for Foreign Affairs.Main duties and responsibilities: * Generating a background report on the state of civil society in the East African Community (EAC)* Arranging study circle for Tanzanian civil society organizations on regional trade agreements* Participating in assessment of aid effectiveness of Finnish development aid* Conducting interviews and making a desk research on Finnish development cooperation in Tanzania. -
Event Management SpecialistTroi Helsinki May 2012 - May 2012I worked as a meeting management specialist for a global event that was produced in Milan in May 2012. At that time I was studying in Milan and I could support the TROI Helsinki team in local arrangements before, during and after the event.
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Marketing And Event CoordinatorMessukeskus Helsinki, Expo And Convention Centre Aug 2006 - Jul 2008Helsinki, FiMain duties and responsibilities:* Developing marketing processes for the Congress Services and making their first annual marketing plan and managing its implementation in order to increase sales and strengthen the brand image* Maintaining and developing relations with key accounts
Vilma Westerlund Education Details
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Hanken School Of EconomicsCorporate Responsibility (Cr) Study Module -
Università Cattolica Del Sacro CuoreAseri - Postgraduate School Of Economics And International Relations
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Haaga-Helia University Of Applied SciencesMarketing And Management
Frequently Asked Questions about Vilma Westerlund
What company does Vilma Westerlund work for?
Vilma Westerlund works for Gaidor
What is Vilma Westerlund's role at the current company?
Vilma Westerlund's current role is Director, Business Development I Co-Founder.
What is Vilma Westerlund's email address?
Vilma Westerlund's email address is vi****@****idor.ai
What schools did Vilma Westerlund attend?
Vilma Westerlund attended Hanken School Of Economics, Università Cattolica Del Sacro Cuore, Haaga-Helia University Of Applied Sciences.
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