Vilsonm Wong, Mba Email & Phone Number

Founded in 2016 Hangzhou, Smart Order has emerged as the dominant SAAS-based PMS player in China with over 300 employees covering 500 cities, serving as a major enabler of the hospitality ecosystem reshaping the industry. There has been more than RMB 6 billion sales transacted on our platform in 2022. With investment by reputable VCs such as Tencent, Ctrip and other seasonal investors, our current market is valued more than RMB 5 billion. Currently we are having more than 90,000 property clients.As an integral member of the company, my primary responsibilities revolve around facilitating its transformation into a global entity from scratch. These responsibilities encompass a wide range of activities, with a particular focus on internationalizing our products and services. I am actively engaged in developing strategies and implementing initiatives to effectively communicate with various governmental and tourism boards across different countries (G2G communication). Additionally, I am involved in cultivating and nurturing relationships with diverse channels and direct clients, fostering their growth and development in alignment with our global expansion goals. Furthermore, I play a vital role in organizing and participating in international seminars, where I raise awareness and advocate for our company's offerings. Through these initiatives, I aim to enhance our brand presence and establish our company as a reputable and influential global player.www.dingdandao.com (China)www.smartorder.ai (International)

Duix.com is a PaaS platform empowering every company to be an AI-driven company, equipping them with interactive digital-human services and real-time dialogue capabilities.Duix.com is backed by Silicon Intelligence (www.guiji.ai) with rounds of investment from various China state-owned banks and seasoned venture capital firms such as Tencent and Sequoia Capital.

www.digilinkasia.comDIGILINK Asia provides one-stop and comprehensive digital marketing and cross-border eCommerce solutions for regional markets, integrated with media buy & plan, content strategies, search engine marketing, social media & KOLs management, programmatic ad buying solutions, cross-border eCommerce and etc. We are helping China brands for overseas market as well as getting overseas brands to penetrate into China. Familiar with major eCommerce and social media platforms such as Tiktok, TMall, JD, Baidu, KOLs and live streaming.DIGILINK Asia is currently operated in Hong Kong, Thailand, Malaysia and Australia.

Www.Upidols.Com

An online C2B marketplace synergizing local talents resources and empowering brands to connect with entertainment industry players , brand owners and e-commerce platform providers (especially in China)

I am fully responsible for the recruitment and management of Malaysia local tourism merchants (such as airlines, inbound and outbound operators, theme park and hotel operators, retailers, education- and healthcare- tourism related service providers), set-up and operation of Malaysia Tourism Pavilion.Malaysia Tourism Pavilion (MTP), an online marketplace for travel, hospitality and tourism merchants in Malaysia to sell their products directly to end consumers in China hosted on Alitrip's platform, is a national project endorsed and supported by Alibaba group and Tourism Malaysia.MTP was launched in Nov 2016 by our Prime Minister in China.

An Alibaba's strategic partner, operating and managing a platform aggregating Malaysian tourism-related products and location-based social app targeting at Chinese consumers. Responsible for local/overseas merchants recruitment and content curation. Creating an unique mobile marketing platform connecting China and South East Asia, generating Online-to-Offline and Offline-to-Online traffics through social media sharing. Channel Development: Identify, evaluate and and validate channel distribution partners, then contract, build, support and manage channel relationships. Working with channels and our marketing team in achieving and sustaining quarterly sales and gross margin targets.GTM Strategies: Define and communicate the overall sale strategy and business direction, and at the mean time, exploring business expansion opportunities.Highlights: Working closely with Alibaba Group for few projects leveraging on B2B2C. Expanded businesses with presences in Beijing and Shanghai.E-Commerce / Digital Platform: - Implement business strategies that deliver market leadership, rapid growth and strong ROI in highly competitive markets - Advised companies on platform and analytic vendor selection, digital marketing multi-channel management and search engine marketing techniques to improve relevant customer acquisition, conversion and retention rates - Increased revenue and margin by changing marketing budgets after competitive analysis for e-commerce and enterprise clients - Online-to-Offline and Offline-to-Online (O2O) Business Strategies

Kuala Lumpur, Malaysia

Project consulting for overseas projects (mainly China) specifically into Network Security, Software and Hardware solutions sectors. Brought in NSFocus and HanDreamnet into Malaysia. In the later stage, it had transformed into e-commerce solutions providers and developer of an in-house location-based social app.Developed a cloud-based communication tool that connects virtual shop owners with online visitors in e-Commerce environmentSourcing for disruptive technology for the region, GTM strategies, Channel Partners Development, B2C, B2B marketHighlights: Recipient for Digital Malaysia Corporate Accelerator Program II 2014 by Telekom Malaysia, Digital Malaysia (MDec) and Startup Malaysia for the Best Innovative Mobile App. Managed to secure millions-worth of IT projects in China.

Responsible for direct project engagement in Public & Education sectors.• Built up internal sales & technical team from scratch• Established an executable channel & distribution model• Implemented effective marketing strategies & target-customer strategies• Educated end users by promoting product-differentiation awarenessAchievements : • Strong connection established in Education & Government sectors• More than 50% steady growth each quarter• Differentiation approach was successfully adopted widely in university campuses • Business expansion to neighboring countries• Successfully initiated a huge project in China

Responsible for channel partners development and projects management in South East AsiaJob responsibilities: • Direct engagement & acquisition of new business• Developed channel partners and distributors across ASEAN• Developed, planned and implemented effective marketing campaign to achieve pre-determined goals and target • Fostered brand awareness and strengthened brand identity, such as seminars for targeted audience, and breakfast/lunch-on with C-level executives, loyalty program and bundling programs• Responsible for strategic planning, including but not limited to the handling of market research, analysis and product planning• Developed and drove marketing initiatives incorporating: PR, online and offline marketing, branding, advertising, collaterals, partnerships, web content development & events etcAchievements : • Strong connection established in Financial Institution & Manufacturing sectors• Successfully developed a DLP guideline for all financial institutions with Bank Negara (Central Bank Malaysia & Indonesia respectively)

Responsible for the in-house developed software and development of channel partners(A new setup under Transniaga)Job responsibilities: • Responsible for direct & in-direct revenue• Established an executable channel & distribution model• Oversee product development and market penetration strategies• Built up sales & technical department• Analysis of competitive informationAchievements : • More than 130% growth annually• Assisted in getting MSC-certification for the company• Expanded business to Brunei & Thailand• Formed Tecforte with business owners• Helped the company winning multiple awards, such as "The Asia Pacific Entrepreneur Awards 2007"​, "The Asia Pacific Entrepreneur Excellence Awards 2007"​, "Golden Bull Award 2007"​ and "Ernst & Young Entrepreneur Of The Year - 2006"

Responsible for the overall company direction, including but not limited to sourcing of new products, channel partners development, projects cultivation, and others.• Business Development, Marketing, Sales of our ICT Security Products - Firewall, SSL VPN, Intrusion Detection/Prevention Systems, AV, Patch Management, AntiSpam, Encryption & Authentication, and Others• Overseeing all the sales transactions & getting new products from overseas.• Dealing with resellers and system integrators for sales persistence• Meeting up with end users such as MNC, Corporate and Government sectors for product presentations • Responsible for the performance of 3 groups (Sales, Marketing, & Business Development) • Established stronger relationship with Principals & Vendors• Organised events and seminars to build up the products/market awareness• Grew potential markets in Northern Region as well as East Malaysia• Expanded New Business / Markets in China, Vietnam, Thailand & Brunei• Set up new business arm & R&D for in-house developed software• Initiated and drove sales and marketing programs• Led and oversaw marketing function for all cities and ensure a smooth flow in the marketing processes• Timely and effective execution of marketing planAchievement• Brought the company into new milestones - 500% sales increased from previous years, Millions ringgit sales achieved• Grew the company from 5 to 70 persons• Leading the new company towards MSC-Certification• Spreading company business towards other countries• Personal Award recognition to my overall contributions to the company• "The Asia Pacific Entrepreneur Awards 2007"​, "The Asia Pacific Entrepreneur Excellence Awards 2007"​, "Golden Bull Award 2007"​ and "Ernst & Young Entrepreneur Of The Year - 2006"

Mba, Business Adminstration, Marketing And Management

Activities and Societies: President, MBA Club Valedictorian for 2009 Graduation Ceremony Speaker, Start-Up Forum, Sunway LEAP Programme.

B.Commerce, Finance & Economics

Activities and Societies: Representative of Illawara for Table Tennis Competition 2007-2008