Vilson Antonio Simon Email & Phone Number

Milwaukee, WI, US

Greater Milwaukee

At Àgora Learning & Consulting, we believe in the power of continuous development and are passionate about helping people grow both professionally and personally. Our mission is to cultivate leadership excellence and inspire positive change within organizations.Join us on this journey of transformation and discover how we can help you and your team unlock.

Brookfield, Wisconsin, United States

Training Industry has named Crestcom’s Leadership Development Training to its 2022 Leadership Training Companies Watch List. Selection to this year’s Leadership Training Companies Watch List was based on the following criteria:- Breadth and quality of program and service offerings- Industry visibility, innovation and impact in the leadership training.

Indaiatuba, São Paulo, Brazil

Lavras Area, Brazil

Founding member of startup focused on extracting, refining, and commercializing fine avocado, olive, and macauba oils and essential oils to supply cosmetic, pharmaceutical, food, and feed industries. Full operations scheduled for July 2022.

Belo Horizonte, Minas Gerais, Brazil

We are passionate about dairy farming and we believe in a promising future for those who live from the sectorWe want to contribute to that future by building something unique:​Artificial intelligence that will help farmers of all sizes to produce more efficiently, profitably and sustainably.​

Chapecó, Santa Catarina, Brazil

​Produces pasteurized, processed eggs as higher-quality alternative for food industry, restaurant, and institutional clients. Expanding into whole egg market in 2021.

Brookfield, Wisconsin, United States

• Recruited by $1.1B chemical firm to consolidate separate North and South America regions into single Americas operating region, and restructure marketing strategy to maximize business value of existing product.
• Developed strategy in first 90 days despite COVID travel and meeting restrictions to initiate expansion by acquisition of product-aligned companies, with forecast revenue increase from $5M in 2018 to $30M and $18M.

Beloit, Wisconsin

• Brought on by $8B global food and beverages products corporation for full worldwide P&L leadership of animal nutrition and health division. Led business unit restructuring from highly matrixed to more efficient.
• Restructured fractured business unit in 15 months for more direct, effective reporting lines, and built new leadership team to support re-aligned growth strategy.
• Established strategic Agrivida partnership to act as NA commercial partner for innovative, corn-based production of phytase for poultry market.
• Developed strategic plan to expand pet food market, and created single sales contact person for each region.

Milwaukee, Wisconsin

• Hired by global producer of microbial platform solutions for food, animal feed and nutrition, and pharmaceutical industries to consolidate scattered, worldwide business unit, and integrate recently acquired cattle.
• Initiated strategy to consolidate dispersed global AHN operations, improve sales efficiency, integrate and grow sales for newly acquired Nutrition Physiology Company (NPC), and drive revenue growth from €75M to €150M.
• Asked by executive leadership to lead complex integration of NPC product line, people, and operations to optimize synergy and market reach of 2 companies with different cultures and product areas, realizing $2M savings.
• Identified growth opportunity in silage inoculants, and initiated strategic market pivot by fast-tracking sales growth of existing product line in new market, doubling market share by 2021, with $100M in sales forecast.

Madison, New Jersey

• Promoted as direct report to Merck AH CEO to head strategic restructuring and consolidation of global marketing and sales support after HQ move back to US. Strengthened business intelligence, market research, global.
• Successfully applied relationship-building and negotiating skills to lead by influence across divisional and functional boundaries, winning collaboration and consensus from divisional and country leaders.
• Transformed go-to-market market strategy with innovative multichannel strategy, collaborating with IT to implement digital channels with launch Salesforce ExactTarget cloud marketing platform.
• Headed identification, due diligence, and acquisition planning for $400M purchase of Vallee SA, company's largest to date, and integrated systems, staff, and strategy across commercial, marketing, and logistics.
• Launched Merck AH global intelligence network to integrate global intelligence assets and expertise. Led first business intelligence summit, designed data gathering and business decision-making platform
• Led 2020 global strategy conference bringing together 200 worldwide business leaders in 3-day strategy and planning session to align priorities with Merck vision to be world's best animal health company.

São Paulo, Brazil

• Led divisional turnaround after merger of Schering Plough Coopers and Intervet Animal Health to regain revenue and profit levels by refocusing sales efforts and significantly upgrading leadership talent and engagement.
• Rolled out 100-day business plan recognized by executive team as blueprint for success, including new demand generation sales model focused on client needs and re-alignment of product portfolio.
• Delivered sustained 10.5% margin CAGR by reallocating resources to main revenue drivers, realizing millions of dollars in cost savings and efficiencies.
• Boosted employee engagement scores to levels up to 16 points higher than Merck global averages by instilling culture of engagement, customer focus, service, and reliability.
• Integrated acquired Coopers and Intervet Schering Plough portfolios into new, efficient country operations, saving US$3M by eliminating operational overlap.

São Paulo Area, Brazil

• Led restructuring to integrate 3 separate regions into single business operation across all of Latin America to streamline operations, improve efficiencies, regain distributor confidence, and support revenue and profit.
• Instilled culture change of consensus and cooperation by integration of regional management teams, talent enhancement, and realigning leadership roles with abilities.
• Dramatically improve distributor engagement by replacing ad hoc agreements with formal contracts with single leading distributor in each country, replacing ~60% of network and saving US$1.5M in 18 months.
• Launched key product Virgianiamicyn to increase cattle product sales from 10% to 40% of total Brazil sales after partnering with leading cattle professor to identify benefits for pastured cattle and develop marketing.

Paulínia, São Paulo, Brazil

• Hired to turn around Brazil Agribrands Purina business after Cargill purchase, ensure compliance with Cargill product standards, and transform multiyear loss into profitability.
• Produced 100-day plan for Cargill Animal Nutrition leadership to reverse revenue decline and meet product safety standards by restructuring operations.
• Rebuilt team morale suffering from compliance failures and fractured culture, significantly improving engagement, productivity, and creativity.
• Created new strategy for distributor network to replace Purina name with new brand, launched year after leaving company, to unite legacy brand fragmentation; brand is now market leader.
• Directed sale of new premix plant rendered superfluous by Cargill purchase, accelerating sales negotiations to successfully maximize asset value and sell at 20% return over investment.

São Paulo, Brazil

• Hired to manage Poultry and Swine unit, promoted to direct larger, US$200M Livestock unit with and reverse sales decline and customer attrition.
• Transformed morale, rebuilt leadership, regained customer confidence by visiting top 20 customers to understand problems, and launched "Reconstruct" program in 60 days to drive 55% sales increase from $45M to $70M.
• Integrated Schering Plough and Coopers operations with new, cohesive leadership team to initiate period of strong revenue and profit growth starting with 2002 fiscal year.
• Improved customer base by restructuring and consolidating distributor network and implementing market-aligned 5-year pricing and rebate strategy to generate significantly more demand, supporting growth trend in 2002.

Certified Professional Coach Program | '24-'25

The Certified Professional Coach Program from UW–Madison is a high-quality credential that will put you on a path to a rewarding career..

Executive Education, Accounting And Finance

Master, Msc, Agroenergy

Fundação Instituto De Administração Fia | Executive Mba, International Executive Management

Executive Development Program, Finance, General

Specialist, Poultry And Swine Production

Veterinarian, Centro De Ciencias Agroveterinarias