I am a dedicated Digital Marketing Executive with a strong academic background, holding a Master's degree in Digital Marketing Management and a Bachelor's degree in Commerce with Computer Application. My career is driven by a passion for creating compelling, keyword-optimized content through extensive research and analysis. I excel in leveraging SEO best practices, PPC strategies, and email marketing tools to deliver impactful marketing campaigns.My expertise extends to the use of AI tools and Google Analytics to drive data-driven decision-making. With a solid foundation in customer relationship management, data analysis, and reporting, I am committed to continuous learning and staying ahead of industry trends.During my tenure at Kerala Bank, I conducted comprehensive audits, collaborated with cross-functional teams, and implemented effective solutions to enhance operational efficiency. My customer service skills ensured client satisfaction, and I successfully identified opportunities to cross-sell banking products.My recent academic project focused on the impact of social media marketing on consumer behavior in the fashion industry, where I developed strategic recommendations for brands to enhance their social media presence.I am proficient in Microsoft Office, Canva, and possess strong teamwork and communication skills. My certifications in Google Analytics 4, PPC with Google Ads, and Omnichannel Marketing further complement my practical knowledge.I am passionate about helping brands thrive in the digital landscape and am always eager to embrace new challenges and opportunities in the field of digital marketing.
