Vimal Mehra Email & Phone Number

Summary B.Com Graduate having Substantial experience of, Sales and Marketing in Consumer Durable & in FMCG Industry with critical exposure to Channel Sales, Business Development, New Market Expansion and Marketing at Various People Management Levels. ObjectiveSeeking an assignment in Sales & Marketing and Business Development to sustain a position in organization which would provide me an opportunity to utilize my learning and experience with the growth of organization. Professional ExperienceSoccer International PVT. LTD (Viva fitness)A market leader in the Fitness Equipment Industry with more than 130 dealers & 2 company owned retail outlets across India. The company has two reputed brands like Viva Fitness & Jordan Fitness. Apart from this, the Company is an Authorized distributor of Pulse Fitness, Tunturi Fitness from U.S.A & Rebook (Fitness Division) in India.Duration: From May, ’14 to till date Job Title: Sales & Marketing HeadJob Profile: Channel Sales, & Business Development.Responsibilities:• Entrusted with the responsibility of Expansion of VIVA Fitness and launching of Jordan Fitness Brand in Indian Market• Ensured channel expansion across India.• Liaised with the dealer network regarding order plan and payment plan• Planning and implementing BTL at dealer/store level for making brand presence and ultimately increasing sale; forecasting the products requirement; promoting product in Indian market with channel partners• Coordinating with dispatch team and ensuring timely dispatch of material to respective account• Formulating monthly sales report, MIS and sending it to relevant departments headsKey Achievements: • Successfully appointed 50 plus new dealers • Effectively set-up exclusive fitness & sports store at Kashmir & Jammu ,Raipur , bilaspur, Patna , Jaipur, Varanasi, Allahabad & Hissar, Pune, Nagpur, Aurangabad, Delhi NCR, etc• Played a key role in securing Turnover of Rs 30 cr Financial Year 2019-2020.• Exhibited efficiency in launching Viva Fitness and Zordan Fitness in cities of North India and making presence of brand in Lucknow, Jaipur, Patna, Gwalior, Kashmir, Jammu, Bareilly, Dehradun, Kanpur, Varanasi, Allahabad, Jodhpur, Kota, Ajmer, Chandigarh, Jablpur, Rai Bareilly, Meerut, Hissar and Delhi.• Formulated and implemented a highly collaborative comprehensive strategy across India and throughout the product lifecycle • Trained channel partner staff on strength equipment and corporate selling skill developed channel-wide demand generation programs and tracked results.