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As a kid, my grand dream was to be an army general because, let's face it, those uniforms looked cool! I pursued it passionately, playing war games, collecting guns and planting plastic bombs under unsuspecting beds. Guns and bombs made of plastic, of course!But, as John Lennon said, life happened when I was busy making plans.I accidentally found myself inside a Physics class room, instead of journalism & media studies. To find my zen, I became the editor of my college magazine, Loyola Herald, and spent my evenings hosting shows in the only radio station in the town, back in the ‘90s.I discovered my passion for marketing in my B school, only to unintentionally veer into banking and sales. Managed to steer my way back into Marketing during my stint in IBM.While the journey proved rewarding, ironically, the more I aimed for success, the further I strayed from my true aspirations. Borrowing a sentiment from the character, Barney Stinson in How I Met Your Mother, I found myself busy searching – searching for what I truly wanted in life.I found ‘meaning’ in Viktor Frankl’s 'Man's Search For Meaning’. I realized that, like happiness, success cannot be pursued; it must ensue, only happening as the unintended side effect of one's dedication to a cause greater than oneself or as the by-product of surrendering to a person other than oneself.So when I turned 40, I hung my boots and opted to work with entrepreneurs, helping them grow their businesses through strategic Marketing pivots. I helped my friends at Beyond 8 navigate the Zero to One journey and evolve from a concept to a viable business. I helped a few more start ups on the way. I decided to do something more concrete and co-founded Meraki People with my Partner with the sole objective of helping organisations pivot on collective leadership. While Meraki People is my primary focus today, I also continue to advise tech start-ups & entrepreneurs to pivot their growth on marketing.But the journey continues.
Meraki People
View- Website:
- merakipeople.in
- Employees:
- 7
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Interim Management For Strategic MarketingMeraki PeopleChennai, Tn, In -
Managing PartnerMeraki People Jan 2021 - PresentCo-founded Meraki People driven by a desire to help businesses & entrepreneurs navigate challenges and progress from point A to B through collaborative leadership. Grateful to collaborate with over 25 diverse clients, spanning blue-chip MNCs, startups, and family-owned businesses in India and the Middle East. -
Angel Investor And Former Founding Team MemberBeyond 8 Aug 2019 - Jul 2024Bengaluru, Karnataka, InI helped Beyond 8 in the 'Zero to One' cycle where we brought an interesting idea to life. -
Fractional Cmo And Strategic Marketing AdvisorLumiq Dec 2022 - Apr 2024Noida, Uttar Pradesh, In -
Fractional Cmo And Strategic Marketing AdvisorExato Technologies Jan 2022 - May 2023Colonia, New Jersey, Us -
Fractional Cmo And Strategic Marketing AdvisorTetherfi Jan 2020 - Jul 2022Singapore, Singapore, Sg -
Vp & Head Of MarketingAcqueon Jan 2018 - Jul 2019Irving, Texas, UsAcqueon is a fully own subsidiary of Servion. As a part of a larger role in the Servion Group, I was also helping Acqueon pivot its growth on marketing. -
Vp & Global Head Of MarketingServion Global Solutions May 2015 - Jul 2019Princeton, New Jersey, UsServion & Acqueon were largely my prototypes for the marketing system I wanted to build. During my four years of being the global head of marketing, we went from a small - zero growth experiments team to a team of growth hackers. -
Contributor To Forbes.ComForbes Communications Council Dec 2017 - Jun 2019Boston, Ma, UsForbes Communications Council is an invitation-only organization for communications, public relations, public affairs and media relations professionals. -
Governing Council Member, Nasscom Marketing Forum CouncilNasscom Jun 2016 - Jun 2019Noida, Uttar Pradesh, In -
Deputy General Manager And Category Marketing LeaderIbm Jun 2004 - May 2015Armonk, New York, Ny, UsRose through the ranks in IBM cutting across Marketing, Sales, Alliances, and Program Management.Product Marketing: 2008 – 2015• Big Data & Analytics Category Marketing Leader: 2013-2015• Brand Marketing Manager for Information Management Software & Webshpere Software: 2010 -2013• ISV & Developer Relations Marketing and the Global Start-up program: 2008 and 2013Sales, Alliances and Partnership Management: 2004 – 2008 -
Relationship ManagerHdfc Bank Jun 2002 - Jun 2004Mumbai, Maharashtra, InRecruited from Campus by HDFC Bank, I started off as a relationship manager responsible for setup & growing HDFC bank’s preferred customer program. My primary focus & experience was around client development, prospecting, and financial consulting leading to long-term relationships. -
Radio Disc JockeyAll India Radio Nov 1999 - Apr 2001New Delhi, InMy thirst for the microphone and the desire to be on the radio took me to All India Radio. Those days the radio wasn't as big as it is now. A failed DJ but it was fun while lasted.
Vimal Abraham Skills
Vimal Abraham Education Details
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Loyola Institute Of Business AdministrationMarketing -
Loyola CollegePhysics
Frequently Asked Questions about Vimal Abraham
What company does Vimal Abraham work for?
Vimal Abraham works for Meraki People
What is Vimal Abraham's role at the current company?
Vimal Abraham's current role is Interim Management for Strategic Marketing.
What is Vimal Abraham's email address?
Vimal Abraham's email address is vi****@****ail.com
What is Vimal Abraham's direct phone number?
Vimal Abraham's direct phone number is (609) 987*****
What schools did Vimal Abraham attend?
Vimal Abraham attended Loyola Institute Of Business Administration, Loyola College.
What are some of Vimal Abraham's interests?
Vimal Abraham has interest in Ccr, Adobe Photoshop/correldraw, Event Management, Designing, Music Etc.
What skills is Vimal Abraham known for?
Vimal Abraham has skills like Crm, Strategy, Solution Selling, Business Development, Competitive Analysis, Business Alliances, Team Management, Demand Generation, Program Management, Digital Marketing, Marketing Strategy, Management.
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