• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and micro site development, newsletter marketing and all agency deliverables.• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards.• Assisting the company’s business development team in developing proposals within the digital marketing segment.• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analyzing efficacy and Return on Investment (ROI) of all brand management events.• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.• Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.

Key Responsibilities:• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and micro site development, newsletter marketing and all agency deliverables.• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards.• Assisting the company’s business development team in developing proposals within the digital marketing segment.• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analyzing efficacy and Return on Investment (ROI) of all brand management events.• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.• Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.

Handling TeamInteraction With ClientMaking Strategy to work on website.Keyword Analysis for websites.Website analysis using tool of Google analysis for optimization.Suggesting the changes required in designing.Checking All HTML Codes.Regularly checking of ranking and making reports on weekly basis.