As a maker developing product at Nordic EDC: My vision with Nordic EDC is to create beautiful products that people would love to own throughout their lifetime and pass it on to the next generation. Each product is meticulously handcrafted using premium eco-friendly leather that are locally sourced. Nordic EDC products are built to last and age gracefully.As an marketer at Nordic EDC: - Driving business growth by increasing store traffic by over 600% using strategic digital marketing - Improved conversion rate by 90% using conversion rate optimisation techniques- Increased average order value by 80% using various tactics like upselling, cross selling as well as product bundling.As a business developer at Nordic EDC: - Working on growing the brand by getting our fantastic products into physical retail stores.

- Led the product development of RODRET (smart dimmer and on-off remote control) and SOMRIG (shortcut button), both are high volume product that brings everyday convenience to the smart lighting and power range. As a product developer, I kept the team focused and aligned on developing a low price remote control with a healthy GM while delivering on a consistent design language with the other remote controls, great functionality, higher quality and sustainability. Project managed the complexity of physical and digital components to deliver the project on time to the expected sales start date for a global launch. - Led the product development of DIRIGERA hub, an integral part of the IKEA Home Smart ecosystem. Managed the complexity of physical and digital components to deliver the project on time to the expected sales start date for a global launch. - Led the development of low-price IKEA Home Smart remote controls, building on IKEA democratic design principles while staying true to the IKEA business model. Successfully met delivery timelines while accomplishing the low-cost, high-volume ambitions by working closely with the supplier and engineers.- Inspired and cultivated a safe and supportive environment within the team that encourages individual growth and teamwork. Through my leadership, skilfully navigated team dynamics and fostered a collaborative culture where team members felt valued, heard, and engaged.

- Led the development of the business plan including a portfolio of projects that were necessary to achieve the desired growth.- Developed the portfolio management capabilities for the team including key areas like planning, selection, resource allocation and governance of projects.- Developed and integrated business intelligence capabilities in IKEA Business.

- Supported the preparations and execution of development council meetings in IKEA of Sweden.- Designed the business planning and action planning framework for supporting units in IKEA of Sweden.- Supported the preparation of Dep. MD for various presentations, meetings and councils she attended.- Led the planning of business support management meetings.

- Collaborated in developing the co-createIKEA concept. - Led the procurement, development and deployment of the IT system needed for the pilot concept validation in just 6 months.- Played a key role in defining the success metrics and KPIs to validate the co-createIKEA pilot.

- Led several strategically important projects of size over 1M€ implementing professional project management methodology. - Contributed to the project and portfolio management competence development group for IT tools development

Beeshop Sweden, was a e-commerce design and development company helping small to medium sized companies have a full scale online shop. In addition to website development and design, Beeshop Sweden provided search engine optimization as well as social media marketing services to help small businesses optimize their sales funnel.

As a project manager in Civica I led the implementation of library management solutions in over 350 public and private schools in Singapore. The project was successfully closed in June 2007, 16 months ahead of schedule.