Vimal Pillai Email and Phone Number
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A professional should ideally be defined by his passion. I am a keen learner and extremely passionate about strategy, marketing, innovation, and new age marketing media (read social media and leveraging online channels to establish and enhance brand presence). Interestingly, this is also what I do at work. Having started my career in marketing and communications with one of India's leading brands in the financial services space, I have played significant roles in content creation, copywriting, web communications and brand building through multiple channels including events, partnerships, strategic alliances et. al. Currently, I am the head of marketing at one of the fastest growing IT companies in India. I am also keenly involved in driving the growth strategy of the organization and ushering in digital transformation initiatives. I am involved in working on the annual business strategy, facilitating sales intelligence, and taking the brand from strength to strength as well as pioneering the efforts to leverage Online channels in general and social media in particular. The various activities undertaken to enhance equity and recall of the brand range from business strategy (especially for venturing into new markets), content strategy, web communications and strategy, social media (which i find very interesting and promising), events, PR and media management, liaising with strategic alliances to enhance brand visibility, internal communications and so on. I derive great pleasure seeing a brand grow to attain its true potential and this very ambition drives me to work every day! I have authored the Amazon #1 BestSeller "13 Months' Salary Per Year". It is a playbook to plan your financial independence - One month at a time. Here's the link to the book:https://www.amazon.in/Months-Salary-Year-Financial-Independence/dp/B08VW8ZK79 https://www.flipkart.com/13-months-salary-per-year/p/itmcd31eb1c939b1In my free time, I blog my perspectives on various aspects of marketing (http://thebrandmaverick.wordpress.com/ ) and also write short stories, poems and my personal views on (http://vimalpillai13.blogspot.in/ )
Clover Infotech
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Senior Vice President - Strategy And MarketingClover Infotech Apr 2024 - PresentMumbai, Maharashtra, In
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Vice President - Strategy And MarketingClover Infotech Apr 2013 - PresentMumbai, Maharashtra, Inhttps://www.cloverinfotech.com/team/vimal-pillai/ Vimal brings 15 years of extensive experience in strategy, marketing, communications, and digital technologies. At Clover Infotech, he has been instrumental in creating a robust strategy to enable new customer acquisition across India and international markets. He has been closely working with the key departments in the company to drive business acceleration and enhance operational efficiency.In his stint at Clover Infotech, he has led the transformation of the ‘marketing’ function to build significant brand recall among customers, employees, and other key stakeholders. The areas managed include brand management, PR and media relations, strategic events, and marketing initiatives with alliance partners – the world’s leading technology organizations.Prior to Clover Infotech, he managed a critical portfolio in marketing communications at the Financial Technologies group (now known as ‘63 moons technologies’). He led the marketing initiatives for its brokerage technology suite of products which enjoyed a market share of over 80%. He set-up and led the marketing communication and brand management function at the group’s multi-asset exchange based out of Mauritius. He also played a key role in managing web and digital assets, creation of investor communications and annual reports across its various group companies which included MCX – one of the largest commodity exchanges in the world.He has been featured among the “Most Influential Martech Leaders” by the World Marketing Congress in November 2017 and is among the “100 Most Influential National Leaders in Marketing” listed by CMO Asia in July 2015. He holds a master’s degree in management studies and is an engineer in information technology from the University of Mumbai.His interests include marketing, digital technologies, social media, investing in stock markets, and creative writing. He is the author of Amazon Bestseller – 13 Months’ salary per year.
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Head-Marketing And DigitalClover Infotech Apr 2018 - May 2022Mumbai, Maharashtra, In
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Agm - Marketing And DigitalClover Infotech Apr 2015 - Mar 2018Mumbai, Maharashtra, InAdditional Responsibilities, in addition to the ones described below, include:1. Created a vertical with Designer to enable the company to undertake digital transformation projects for customers. 2. Creating the marketing strategy and executing the same as per the new structure and business verticals. 3. Keen focus on communication activities (both external and internal) to augment the recall of the brand among the CXO level audience.
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Sr. Manager - MarketingClover Infotech Apr 2013 - Mar 2015Mumbai, Maharashtra, In• Strategy formulation for new business initiatives. Closely involved in drafting strategies for International business initiatives.• Sales Data Analysis, Sales strategy creation and marketing activities around the strategy• Creation and Management of the marketing budget for the organization • Creation and execution of the marketing roadmap for the organization (both Offline and Online)• Creation and execution of Media and PR strategy for the organization• Events Strategy and execution to generate leads and enhance brand recall • Web Communications and Social Media strategy execution a to enhance brand awareness and business enquiries• Creation of content for case studies, marketing collaterals etc. to leverage experience from projects executed to create new opportunities• Competitor analysis and market insights on each technology area of focus to generate new leads, opportunities and prospects• Brand Perception Analysis: Conducted a brand analysis with the client facing teams to understand gaps, perception issues etc. among the clients and currently working on strategies to address these gaps.
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Head Of MarketingSienna Systems Resources Private Limited Aug 2016 - May 2022Please visit us at www.slonkit.com Slonkit for parentsSlonkit is a reloadable prepaid VISA card linked to the Slonkit mobile app. Available on Android and iOS, this app enables you to create a Slonkit card and give monthly allowances to your child. You can also transfer small sums instantly, create budgets, analyse child’s spend across categories, set alerts, set daily spend limits and most importantly, provide your child with a great tool to learn smarter money management.Slonkit for YoungstersSlonkit is a reloadable prepaid VISA card linked to a mobile app. Available on Andriod and iOS, this app enables you to create a Slonkit card for yourself. Using this card linked to the Slonkit mobile app, you can make purchases online and in-stores, avail exciting offers, set category wise budgets, track your expenses and even go-dutch with your friends.At Slonkit, I am involved in: • Marketing Strategy: Creating a roadmap and strategies for ensuring adoption, usage and user engagement• Product: Creating the initial UI/UX for the product with a team of designers working under me. • Brand Identity: Creating the identity of the brand and the logo• Marketing Communications: Reaching out to the target audience through various campaigns, enhancing usage and spends, and engaging the target audience constantly• PR and Media: Creating a media strategy and managing an agency to help feature the product across national dailies such as Times of India and ET and regional newspapers such as Loksatta• Tracking of metrics, analysis and plan for improvement: We track the metrics such as number of users, active users, total transactions, and other important parameters and think of ways to improve upon each of them, month on month.
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Manager - Marketing And CommunicationsFinancial Technologies Feb 2012 - Apr 2013Andheri (East), Mumbai, Maharashtra, InKey responsibilities include content creation, brand management, web communications, events and strategic alliances, internal communication initiatives and liaising with advertisement, web agencies and print media agencies.• Manage a team comprising content writers and graphics designers to create brand identities, brochures, presentations, advertisements, flash presentations etc. for conveying the key message and promise of brand to the target audience• Conceptualized and created a brochure with bifurcation of services as per the market need thereby clearly positioning our services in the minds of the customer• Created an email campaign according to the said bifurcation to ensure awareness and apt positioning of our products thus generating demand for services• Created concept note, theme, and content for Annual Report 2011-12 for Financial Technologies (India) Ltd.• Creation of brand identity for an online initiative of flagship product ODIN• Creation of new website design as per the services bifurcation and portfolio of services -
Assistant Manager - Communications And Market DevelopmentGlobal Board Of Trade, Mauritius Feb 2011 - Mar 2012Ebene Cybercity, Mu• Lead the web communications and marketing communications function• Created of a new website for the exchange (www.gbot.mu) (now www.bourseafrica.com) and an online brand called GBOT Markets (www.gbotmarkets.com ), which is a comprehensive information repository on African financial markets• Responsible for liaising with international media to ensure efficient communication of news from the exchange• Responsible for creation of all event and marketing collaterals including advertisements• Created the content for speeches, Quotes and presentations for the MD&CEO• Liaison with media agencies and advertising agencies on a need basis to ensure timely creation of content and effective communication across various mediaConceptualized and created www.gbotmarkets.com and a newsletter initiative “GBOT MarketsWatch”. GBOT conferred with two platinum awards at 2011 MarCom Awards by Association of Marketing and Communications Professionals (U.S.A) for these initiatives. -
Lead - Web CommunicationsFinancial Technologies India Ltd. Jan 2008 - Feb 2011Andheri (East), Mumbai, Maharashtra, InWeb Communications• Created strategies to increase traffic on the web through search engine optimization and referrals resulting in over 30% increase in web traffic in two months• Initiated Practices such as use of web 2.0 ideas, Social Bookmarking etc. to promote the FT Group brand • Created a online financial market communities called FT Markets (now called FOFM markets) hosted at www.fofm.in. It had various properties such as wiki, events calendar, event videos etc. which has generated a lot of interest among our investors and clientsContent Creation• Responsible for creating all strategic content including management presentation, press release content • Created the Financial Technologies Group’s first ever Corporate Brochure and Leadership Profile document• Project owner for FT Group’s 2010 Annual Report which featured industry thought leaders for the first time• Conceptualized and created copies for many advertisements which have features in Economic Times, Strait Times and leading magazines such as Swiss Derivatives ReviewInternal Communications• Was responsible for creating the newsletter to be sent to senior management on a daily basis (FT NewsWatch) • Conceptualisation and creation of all internal communication collaterals for brands such as Dost (Mentor initiative), Blood donation drives, Group Corporate Social Responsibility activities, management development programs and various HR activitiesBranding, Events and Agency Liaising• Responsible for creating branding and event collaterals: brochure, product leaflets, banners and standees.• Worked with a team of Graphics designers to create branding collaterals, advertisements, brochures, flyers and product presentations• Key member of team which conceptualized and executed the flagship event of the FT Group titled “Future Of Financial Markets” • Responsible for liaising with advertising agency to ensure timely creation of branding collateral and advertisements
Vimal Pillai Skills
Vimal Pillai Education Details
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University Of MumbaiMarketing -
Mumbai UniversityInformation Technology
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Apeejay School
Frequently Asked Questions about Vimal Pillai
What company does Vimal Pillai work for?
Vimal Pillai works for Clover Infotech
What is Vimal Pillai's role at the current company?
Vimal Pillai's current role is Business | Marketing, Clover Infotech | Author of Amazon Bestseller - 13 Months' Salary Per Year.
What is Vimal Pillai's email address?
Vimal Pillai's email address is vi****@****ail.com
What is Vimal Pillai's direct phone number?
Vimal Pillai's direct phone number is +91 1800 22*****
What schools did Vimal Pillai attend?
Vimal Pillai attended University Of Mumbai, Mumbai University, Apeejay School.
What skills is Vimal Pillai known for?
Vimal Pillai has skills like Marketing Communications, Team Management, Marketing, Strategy, Business Development, Leadership, Marketing Strategy, Market Research, Product Marketing, Brand Management, Competitive Analysis, Business Analysis.
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