Marketing Manager
CurrentEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
